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TWITTER MOST USED TO GET NEWS UPDATES : SURVEY REPORT
METHODOLOGY
With increasing participation of Youth of India in the development and commerce of the nation, it has become vital to understand the sentiment of Youth and their preferences.
A survey was conducted by Simplify 360 , with respondents all over Indian subcontinent pouring in their responses about the way they use twitter.
This survey was aimed at unraveling how Youth are using Twitter as a means of communication and participation in social/commerce events.
The sample size was 170
Once the responses was churned out, it was processed and inferred by Simplify 360’s experts, an info graphic was also created to give a better visual reflection
20% female; 80% male
RESPONDENTS DEMOGRAPHICS
male
female
1%
13%
45%
37%
4%
Less than 18 18-22 22-25 25-30 Above 30
Most respondents above the age of 30,
followed by 25 to 30.
KEY FINDINGS If we have to sum up the entire study, then probably the key takeaways for brand would be :-
• Go the mobile way, twitter has always been the “when in rush, just tweet “ thing and nothing complements it more than mobility of mobile/smartphones. So, If launching a campaign see its feasibility with respect to phones. Mind it, half of twitter junta access twitter through phones.
• DM is the least used service on twitter, like abysmally less. Something can be definitely done to improve twitter’s chat/message interface/service.
• Politics, humor and sports can woo us Indians like anything. Create content around it and then jazz it up by aligning with your brand’s objective. You will find an audience for sure.
• Indian youth are pretty lazy when it comes to tweeting their own content. Its mostly the viral/trending stuff which keeps spreading like a viral fever.
Majority of Indian youth prefer the time
slot 9-12 pm. The reason behind the same
may be availability of free time after
day’s work.
THE “PRIME TIME”
5%
14%
13%
11%
19%
27%
11%
Active at Time
6 - 9 AM
9 - 12 AM
12 - 3 PM
3 - 6 PM
6 - 9 PM
9 - 12 PM
Post-midnight
Indian youth prefer following their
friends and colleagues most on twitter
followed by politicians, sports
personalities and showbiz celebrities.
TWITTER HANDLES FOLLOWED
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
Common Types of Twitter Handles Followed
Tweet and re-tweet is the most favored
activity type of Indian youth.
They rarely use the DM service and
probably this is some area where twitter
could do better in terms of
feature/interface
WHAT THEY DO MOSTLY ON TWITTER ?
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
Tweeting (text only)
Retweeting tweets
made by others
Saving tweets as Favourites
Replying to others' tweets
Sharing content (videos,
photos or links)
Direct Messaging
(DM)
Only reading tweets
Other
User Activities
MOST USED MEDIUM FOR TWITTER
Mobile phone 50% Desktop/Laptop
48%
Tablets 2%
MEDIUM USED
Every one in two Indian Youth use mobile
phone as a medium to access twiter.
Rest of them use desktop/laptop. Tablets
are not preferred much when it comes to
accessing twitter.
WHY DO THEY USE TWITTER ?
Most of the Indian youth access twitter to
get news updates on the go.
It is also preferred as a socializing and
networking hub.
0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00%
Conversational
Promotional
Personality updates
Voicing your opinion
News updates
Socializing/Networking
Hobbies
Academic interests
Product\Service reviews and complaints
Other
Twitter Usage
WHAT THE AREAS OF INTEREST ?
Politics, Sports and Humor emerge as top
three areas of interest for Indian twitter
youth users.
The views can be slightly biased due to
the buzz created around Indian elections
and IPL season going on.
17%
18%
16% 11%
15%
7%
1%
10%
1% 4%
Areas of Interest
Sports
Politics
Humor
Film\TV shows
Technology
Music
Religion & Spirituality
Travel
Fashion
Other
HOW WOULD YOU RATE TWITTER ?
Most of the twitter users gave 3 or 4
stars to twitter which showed they
consider twitter as good/satisfactory but
still there is room for improvement.
0%
5%
10%
15%
20%
25%
30%
35%
40%
1 2 3 4 5
Twitter Rating
I WISH TWITTER HAD …
34%
50%
16%
IMPROVEMENT AREAS
More characters allowed
Nothing, its perfect
Other
Around one third users wished twitter
allowed more than 140 characters.
Half of them wished for status quo not
to be changed.
TWEET FREQUENCY
10% 13%
8%
5%
64%
Tweet Frequency Once a day
2-5 times per day
5-10 times per day
Number of twitter users tweeting on a
daily basis was found to be very
meager which shows that mostly people
re-tweet tweets already
posted/trending.
TWEET CONTENT
Mostly the content that circulates is a re-
tweet of tweet by a celebrity/brand
that is trending.
Next to it is the personal daily updates
of users.
0%
5%
10%
15%
20%
25%
30%
35%
Retweets of tweets by a celebrity or a brand
Personal daily updates Replies to friends Inspirational quotes Other
Tweet Content
WHY ON TWITTER ?
Indian youth mostly prefer twitter
because of its brevity and ease of
networking.
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
Peer pressure Networking Concise content Other
Why on Twitter?
REPORT PREPARED BY
Naureen Fatima
Naureen has joined Simplify 360 as a summer intern. She is currently pursuing her Post Graduation degree from IIM Raipur.
Simplify360 – The Leader of Social Business Intelligence
Most admired brand for Social Media Research on Slideshare
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Listed amongst TOP 10 SMM tools by PR2020 and SocialMedia8
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Intelligence
www.simplify360.com
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