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I am joined by guest Jay Palter to discuss the ins and outs of Google+. We discuss Hangouts, the power of Circles, Google Authorship and more.
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The Tools of the Trade Google+
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Blane Warrene, @blano SVP, Customer Communications RegEd (@reged)
With Special Gu
est
Jay Palter, @jaypalt
er
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Our Guest
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Webinar Housekeeping
Tweet = During (and after) the webinar, please use #regedqanda for live discussion
Questions? Please use Questions box in the webinar panel
The webinar recording will be emailed to all attendees and registrants
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Today’s Agenda
1Webinar Series
2Google+
3Resources
4Wrap & ReplayQuestions
Finding the Right Platform for Your Online Voice
Webinars will be held on Thursdays from 4:00 PM -‐ 4:45 PM EDT: !October 31, 2013 -‐ The Tools of Social Media Management (recorded for replay) !November 7, 2013 -‐ Gaining a Competitive Edge through Google+ !November 14, 2013 -‐ “The” Social Network: The Pros and Cons of Facebook !November 21, 2013 -‐ The Business Network: Taking Full Advantage of LinkedIn !December 5, 2013 -‐ Not Just 140 Characters: Getting to Know Pinterest, Instagram, Vine !December 12, 2013 -‐ Empowering Your Reach through Twitter !December 19, 2013 -‐ Creatively Sharing Content with YouTube !January 9, 2014 -‐ The Key to Social Media Success for Advisors: Compliance
Google+ By the Numbers
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135mil
235mil
500mil
Stream
Engaged
Registered
source: Google, January 2013
Registered a Plus Account
Using +1 in apps, Gmail, web, Play store
Active posting in Google+ stream
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Components of Google+
+1 Reach
Google’s “Like” Across apps, mobile,
commerce & web
Hangouts
Meetings, Marketing and Fun all in one
Communities
Groups with flexible management
+ Stream
Posts, sharing, comments and engagement
It’s more than social - it is a fabric weaved through Search and mobile
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Why Google+Search is booming social !- Search is personalized & unique to you !- Authorship= Google wants quality !- Google+ better toolbox than all others
„ Learn Google Authorship if you create content!
https://plus.google.com/authorship
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Power of Circles
Where your network can be distinct, converged
or public !
Gives you the ability to communicate to one, many or all
Circles with one click
More controls an advantage over other
social networks
* Google also tries to help preserve Circle integrity by reminding folks who share your content of its previous limited scope when it was published.
!Image from BizHax.com
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Google+ Hangouts (on air)
Tools for screen-sharing, chat & sharing from
Google Drive !
On Air records automatically to YouTube Channel
For one-on-one meetings, group video
or public marketing efforts
* You can download Hangouts as MP4 file & use for podcasts as well
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Google+ Business Pages
Best implementation of Business Page yet
!Better analytics integration, multiple page managers & available on all platforms
Spans G+, Web, Search, Apps, Maps & more
* Also integrated into Google AdWords ecosystem
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Gmail integration to G+
YouTube & Drive embedding
Enhanced in Google Analytics
Excellent mobile access - app, camera upload, auto-enhance, sharing
Advantages of Integration
Hangouts For meetings & for marketing
How I Use It What I Don’t Use Enough
Curation Sharing my own &
others content, engaging
Communities Focused topical areas
for teaching & learning
Networking Mentioning others,
“hat tips” & more
Events Promoting & Inviting Circles
Hashtags Valuable - just like on Twitter
Using Google+ w/ Jay
ResourcesGoogle+ & Analytics -‐ http://bit.ly/178vXaS Google Authorship -‐ http://bit.ly/178vJjP Google Business Pages -‐ http://bit.ly/178wk53 Google Circles Help -‐ http://bit.ly/HGP7ic Google Communities -‐ http://bit.ly/HGPaum Google Hangouts -‐ http://bit.ly/HGP2uP Google Hangouts on Air -‐ http://bit.ly/178vwgB Google+ and Mobile -‐ http://bit.ly/178wk53
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QUESTIONS &
ANSWERS
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Go ahead. Don‘t hesitate.