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The Tools of the Trade Google+ 1 Blane Warrene, @blano SVP, Customer Communications RegEd (@reged) With Special Guest Jay Palter, @jaypalter

RegEd's Tools of the Trade Webinar Series - Google+ with Guest Jay Palter

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I am joined by guest Jay Palter to discuss the ins and outs of Google+. We discuss Hangouts, the power of Circles, Google Authorship and more.

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Page 1: RegEd's Tools of the Trade Webinar Series - Google+ with Guest Jay Palter

The  Tools  of  the  Trade  Google+

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Blane  Warrene,  @blano  SVP,  Customer  Communications  RegEd  (@reged)

With  Special  Gu

est  

Jay  Palter,  @jaypalt

er

Page 2: RegEd's Tools of the Trade Webinar Series - Google+ with Guest Jay Palter

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Our  Guest

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Webinar  Housekeeping

Tweet  =  During  (and  after)  the  webinar,  please  use  #regedqanda  for  live  discussion

Questions?  Please  use  Questions  box  in  the  webinar  panel

The  webinar  recording  will  be  emailed  to  all  attendees  and  registrants

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Today’s Agenda

1Webinar Series

2Google+

3Resources

4Wrap & ReplayQuestions

Page 5: RegEd's Tools of the Trade Webinar Series - Google+ with Guest Jay Palter

Finding  the  Right  Platform   for  Your  Online  Voice

Webinars  will  be  held  on  Thursdays  from  4:00  PM  -­‐  4:45  PM  EDT:  !October  31,  2013  -­‐  The  Tools  of  Social  Media  Management  (recorded  for  replay)  !November  7,  2013  -­‐  Gaining  a  Competitive  Edge  through  Google+  !November  14,  2013  -­‐  “The”  Social  Network:  The  Pros  and  Cons  of  Facebook  !November  21,  2013  -­‐  The  Business  Network:  Taking  Full  Advantage  of  LinkedIn  !December  5,  2013  -­‐  Not  Just  140  Characters:  Getting  to  Know  Pinterest,  Instagram,  Vine  !December  12,  2013  -­‐  Empowering  Your  Reach  through  Twitter  !December  19,  2013  -­‐  Creatively  Sharing  Content  with  YouTube  !January  9,  2014  -­‐  The  Key  to  Social  Media  Success  for  Advisors:  Compliance  

Page 6: RegEd's Tools of the Trade Webinar Series - Google+ with Guest Jay Palter

Google+  By  the  Numbers

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135mil

235mil

500mil

Stream

Engaged

Registered

source:  Google,  January  2013

Registered  a  Plus  Account

Using  +1  in  apps,  Gmail,  web,  Play  store

Active  posting  in  Google+  stream

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Components  of  Google+

+1 Reach

Google’s “Like” Across apps, mobile,

commerce & web

Hangouts

Meetings, Marketing and Fun all in one

Communities

Groups with flexible management

+ Stream

Posts, sharing, comments and engagement

It’s more than social - it is a fabric weaved through Search and mobile

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Why  Google+Search is booming social !- Search is personalized & unique to you !- Authorship= Google wants quality !- Google+ better toolbox than all others

„ Learn Google Authorship if you create content!

https://plus.google.com/authorship

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Power  of  Circles

Where your network can be distinct, converged

or public !

Gives you the ability to communicate to one, many or all

Circles with one click

More controls an advantage over other

social networks

*  Google  also  tries  to  help  preserve  Circle  integrity          by  reminding  folks  who  share  your  content  of  its  previous        limited  scope  when  it  was  published.  

!Image  from  BizHax.com

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Google+  Hangouts  (on  air)

Tools for screen-sharing, chat & sharing from

Google Drive !

On Air records automatically to YouTube Channel

For one-on-one meetings, group video

or public marketing efforts

*  You  can  download  Hangouts  as  MP4  file  &  use  for  podcasts  as  well

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Google+  Business  Pages

Best implementation of Business Page yet

!Better analytics integration, multiple page managers & available on all platforms

Spans G+, Web, Search, Apps, Maps & more

*  Also  integrated  into  Google  AdWords  ecosystem

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Gmail integration to G+

YouTube & Drive embedding

Enhanced in Google Analytics

Excellent mobile access - app, camera upload, auto-enhance, sharing

Advantages  of  Integration

Page 13: RegEd's Tools of the Trade Webinar Series - Google+ with Guest Jay Palter

Hangouts For meetings & for marketing

How I Use It What I Don’t Use Enough

Curation Sharing my own &

others content, engaging

Communities Focused topical areas

for teaching & learning

Networking Mentioning others,

“hat tips” & more

Events Promoting & Inviting Circles

Hashtags Valuable - just like on Twitter

Using  Google+  w/  Jay

Page 14: RegEd's Tools of the Trade Webinar Series - Google+ with Guest Jay Palter

ResourcesGoogle+  &  Analytics  -­‐  http://bit.ly/178vXaS  Google  Authorship  -­‐  http://bit.ly/178vJjP    Google  Business  Pages  -­‐  http://bit.ly/178wk53  Google  Circles  Help  -­‐  http://bit.ly/HGP7ic  Google  Communities  -­‐  http://bit.ly/HGPaum    Google  Hangouts  -­‐  http://bit.ly/HGP2uP  Google  Hangouts  on  Air  -­‐  http://bit.ly/178vwgB  Google+  and  Mobile  -­‐  http://bit.ly/178wk53  

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QUESTIONS &

ANSWERS

!

Go ahead. Don‘t hesitate.