Reality TV Research

The apprentice

• The apprentice is a British television series in which a group of aspiring businessmen and women compete for the chance to work with the British business magnate Lord Sugar. Their target audience is middle aged people+.

Dragon’s Den

• Dragon’s Den is a British television series, hosted by Evan Davies. The show allows several entrepreneurs an opportunity to present their business ideas to five wealthy investors. Their target audience is middle aged people+.