Quick Recipes for Social Media

Quick Recipes for Social Media DJ Chuang

@djchuang | djchuang.com .BIBLE Registry @ BibleTLD.org

Social Media Church @ SocialMediaChurch.net

Social media is about people, not technology.

Understand the Online Context

•  Instant •  Public •  Global •  Permanent

Choosing a Recipe

•  Who do you want to connect with? •  How will you connect: channel? voice? topics?content? frequency?

•  How much Pme for social media? •  How will you know if it’s working -‐ your goals?

Facebook •  Profile – best for individual to connect with family & friends •  Group – best for discussions with a small group or team •  Page – best for organizaPonal or brand presence •  photos & text that trigger social acPons

(like, share, comment)

Facebook

facebook.com/djchuang •  Browse other Pmelines to like / comment /share

•  Connect with church groups

•  5-‐10 status updates /wk •  10-‐15 minutes/day

Voice: casual -‐ be personable, real, and friendly

Twièr

•  140-‐character status update

•  “Share ideas and info instantly”

•  Great for listening in on public chaèr

•  Use hashtag to monitor topics or events

•  Contact brands for customer service

@djchuang •  Quick quesPon/answer •  Share links & quotes •  MenPon people I meet •  Schedule tweets in advance using Hootsuite or Buffer

•  3-‐6 tweets a day •  10-‐15 minutes/day

Voice: public -‐ be wi`y, informed, business casual

Google+

•  Status updates with text, links, images, and/or videos –  Searchable –  Share with select circles

•  CommuniPes •  Google+ Hangout –  Video chat for up to 10 –  Hangout on Air for 100s

•  Livestreamed •  Recorded automaPcally

+DJ Chuang •  Share an occasional link •  Browse communiPes and select circles

•  Browse once a week •  10-‐15 minutes/week

Voice: stay in context – be passionate, generous

Linkedin

•  Social network for professionals to connect for: –  Resume –  Jobs –  ConsulPng –  RecommendaPons –  Referrals

Voice: professional business sekng

Instagram

•  Mobile sharing for photos and videos

•  Filters •  Crop, Zoom, Rotate •  Like / Comment / Follow

•  Connect to share on Facebook, Twièr, Tumblr

instagr.am/djchuang •  Share photos of surprising things I want to remember

•  “A day in the life” •  2-‐3 photos/ week

Voice: let your creaPvity shine

Pinterest

•  Photo sharing, bullePn-‐board style

•  Most popular with women for design, fashion, arts & crans

•  Good for recipes & shopping too

pinterest.com/djchuang •  Visually share my interests: –  ideas –  Infographics –  social media art –  ex-‐churches –  new gTLDs

Voice: collector’s choice

Choosing a Recipe

•  Who do you want to connect with? •  How will you connect: channel? voice? topics?content? frequency?

•  How much Pme for social media? •  How will you know if it’s working -‐ your goals?

DJ Chuang email: [email protected] phone: 949-‐243-‐7260 twièr: @djchuang web: djchuang.com podcast: socialmediachurch.net