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Query Essentials and ChallengeThe Quest For Queries
HOLLY OLIVER/ TECHNICAL TRAINER
Hello Chicago
kendra@brandwatch
Kendra BissonetteSenior Client Services Executive
BRANDWATCH.COM
Our plan
The plan of action
Collecting conversations and coverage
What are Queries/ introduction and refresher
Working proactively and reactively
Keywords and Operators
Query Writing Challenge
NOW YOU KNOW | #NYKCONF
BRANDWATCH.COM
Your data
Collecting conversations
There are two but technically three Data Sources you can use.
Queries/ Saved searches looking for the conversations/mentions you want to find from all sources.
Channels/ Collect all conversations that flow through any public Facebook page or Twitter account.
Groups/ Allow you to group together Queries and Channels, to make a SUPER Data Source.
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BRANDWATCH.COM
Coverage
Where we get conversations from
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BRANDWATCH.COM
Major blogging networks/ Blogger, Tumblr, etc
Major news sites/ Flickr, Instagram, etc
Social networks/ Twitter, Facebook, etc
Forums/ Forums, etc
Video/ Youtube, Vimeo etc
Hello Queries
What are Queries
Saved searches that are always looking and
listening for the conversations you want to
find.
Queries use keywords and Operators.
Operators allow you to let Brandwatch know
how to look for something not just what to
look for.Top tip/ Embrace Operators.
Hug them and hold onto them. Never let them go.
NOW YOU KNOW | #NYKCONF
BRANDWATCH.COM
Where do we
begin?
Proactive
and
Reactive
Finding balance
Proactive/
Defining what you want
Gathering your kit together
Getting your research on
Planning your route
Reactive/
Testing your Query
Refining based preview in the builder
Taking your Query to the Dashboard
Continuing your quest
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BRANDWATCH.COM
Being proactive
Being proactive
All of the things you already know
The ways variety of ways we speak
Using online language tools
Using search engine results or SEO keyword tools
Current news stories or data trends
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BRANDWATCH.COM
Creating
Queries
What do we need?
Keywords + Operators
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Keywords
Keywords/Language
What you need?
What you want?
What don’t you need/want?
Key/inclusion terms.
Contextualizing your key terms.
Terms you want to exclude.
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Operators
Operators
Give our Queries structure.
Allows us to play with language.
23 Operators to choose from.
Important Operators/
AND
OR
NOT
NEAR/x
“quotations”
(brackets)
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BRANDWATCH.COM
The Challenge(if you choose to accept it.)
The challenge
20/30 minutes to create a Query
Use as many useful/helpful Operators
Think about important inclusion terms
Use lots of lovely context terms
Use the login info provided
Save the Query in the platform
At the end of the day we’ll announce a couple
of winners, and you’ll get a much coveted and
limited edition piece of Brandwatch swag.
Top tip/ If you have any time, don’t be afraid to show off with a
Dashboard using a few Filters.
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BRANDWATCH.COM
Scenario
I’ve never been to Chicago.
I’d like you to create a Query that will help me
find something to do this weekend.
I’m a big fan of live music and restaurants.
Top tip/ I’m not a big fan of heights.
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BRANDWATCH.COM
What we are looking for
A range of keywords/
Inclusion terms/
chicago, “the loop”, “logan square”
Context terms/
attractions, pizza, concerts, weekend
Exclusion terms/
You decide!
Lots of lovely Operators/
AND
OR
NOT
NEAR/x
“quotations”
(brackets)
hashtags:
state:
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BRANDWATCH.COM
Login info
Go to/ app.brandwatch.com
Username/ In front of you, if not ask myself or
Kendra!
Password/ nyk2016
Project/ Query Challenge
Don’t forget / When you save your Query add
your name to the end!
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Query Builder
On your marks,
get set,
go!
Times up
Quick Recap
Don’t forget
Approach queries proactively and reactively
Embrace your Operators
Test, test, test and refine your Query
Use examples, and keep your approach
consistent
Never give up on the Quest
NOW YOU KNOW | #NYKCONF
BRANDWATCH.COM
Thank you!
#nykconf
