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In his Brands-Only Summit presentation, Web Analytics Demystified's Senior Partner, John Lovett, discusses the challenges of quantifying social marketing's financial and non-financial ROI. He shares how businesses are employing strategic measurements that reveal dividends beyond the bottom line.
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SOCIALMEDIA.ORG/SUMMIT2013ORLANDO
Quantifying the impact ofsocial media
JOHN LOVETTWEB ANALYTICS DEMYSTIFIED
DECEMBER 9–11, 2013
SOCIALMEDIA.ORG/SUMMIT2013ORLANDO
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DECEMBER 9–11, 2013
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