PubCon NOLA: Online Marketing Tools and Resources

www.ThunderSEO.com Follow @SemplicitaMrkt #PubConNOLA

Presented by Ashley Ward |March 18, 2014

Don’t Be A Fool– Use These Tools

bit.ly/PubConNOLA

DOWNLOAD this presentation

online marke+ng tools


thunderseo.com/blog

@semplicitamrkt

FIRST OFF – Who Am I?

linkd.in/ashleyward90

ASHLEY WARD Social Media Specialist

follow along on Twitter!


social media tools 1


Social Media Management

schedule posts monitor engagement track brand keywords report analy6cs

help me!


Discover Who Is Really Interacting With You

detailed demographics �


Use Hootsuite To Monitor Brand Mentions


Track Your Social Progress

track your website traffic

monitor how many clicks each link receives

customize your link name

bit.ly/isreallyfun

include your UTM parameters


track how many visits you receive from sources using acquisi6on analyze how many visits you receive from social networks

examine your main referral sources


content tools 2


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Never Run Out of Content Ideas


create and answer ques6ons for your industry get blog ideas from ques6ons being asked

a@ract your specific demographic

Find Content Through Questions

Question�

Answer �


track and measure what people are saying about your brand receive a real-‐6me feed to follow

Stay Ahead of The Game


PHOTOS






crea6ve commons gives you photos to use, without the

lengthy copyright fee

collect and compare data, as well as enjoy access to their popular image library

Accompany Content With Compelling Photos (without the copyright fees)!

!


Reverse Image Search To Check Your Photos !

reverse image search to check where your image originally came from

discover how the image is being used, if modified versions of the image exist, or if there is a higher resolu6on version


DELETE

DELETE

DELETE DELETE!

DELETE

DELETE

DELETE!

DELETE

DELETE

DELETE!

DELETE

DELETE

DELETE DELETE


project management

3


No Organization=Stressed Employees


Stressed Employees=Unproductivity


Stressed & Unproductive Employees=Office Fires


Keep Your Team Organized & Efficient manage several campaign to-‐do’s from one place

track employee hours spent on each project

share projects and documents with clients


Organize Illustrations, Campaigns and Tasks


I Will Use Google Before Asking Dumb Questions


EVERYTHING stay organized with Google Calendar

stay connected with Google Alerts

stay on top of everything with Google Drive so many

options!

stay up-‐to-‐date with Google Sites


TOOL USE PRICING

sprout social social monitoring $40/mo, $60/mo, $100/mo per user,

hootsuite social monitoring basic-‐free, pro-‐ $8.99, enterprise

bit.ly short links free

google analy6cs tracking free

quora content development free

inboxq content development free

content idea generator content development free

flikr photos varies

sum all photos currently beta stage, no fee

basecamp project management $20-‐$150 monthly or $3,000 annual

trello project management Free

trackur tracking Basic-‐ $97, Premium-‐ $197, Ul6mate-‐ $447

rafflecopter social contests Basic-‐ $7.99, Business-‐ $59.99

source metrics e-‐commerce tracking Quote

ONLINE MARKETING OPTIONS


http://bit.ly/pubcontools


bit.ly/PubConNOLA

DOWNLOAD this presentation

thunderseo.com/blog

@semplicitamrkt

linkd.in/ashleyward90

ASHLEY WARD

Q&A

Social Media Specialist


Facebook developer-‐ h@ps://developers.facebook.com/products Hootsuite-‐ h@p://spinnakr.com/blog/brand-‐marke6ng/2013/02/the-‐15-‐cutest-‐startup-‐spirit-‐animals-‐of-‐all-‐6me/ the office-‐ h@p://throughtwoblueeyes.wordpress.com/tag/the-‐office-‐gifs/ Flikr-‐ h@p://www.flickr.com/photos/ama@hews/265648198/sizes/m/” Sum All-‐ h@p://sum.al/TEHW Sum All logo-‐ h@p://www.prweb.com/releases/2012/5/prweb9520493.htm inlatest.com-‐ h@p://inlatest.com/20101101196/promoted-‐tweets Social Media Delivered-‐ h@p://www.socialmediadelivered.com/2012/05/18/top-‐20-‐social-‐media-‐management-‐tools/ Drunk In Love Beyone-‐ h@p://www.2dopeboyz.com/2013/12/13/beyonce-‐drunk-‐in-‐love-‐jay-‐z/ Beyonce-‐ h@p://thedistantlife.tumblr.com/post/60628528041 Boho Bedroom-‐ h@p://www.pinterest.com/pin/188377196887919100/ Elegant Bedroom-‐ h@p://media-‐cache-‐ec0.pinimg.com/originals/01/81/68/0181685503da86b1cf7d584192ddc71a.jpg Bart Simpson-‐ h@p://sharp-‐developer.net/Fun/Bart-‐Ques6on.aspx Office Space-‐ h@p://aidthoughts.org/?p=887 Office Space Stapler-‐ h@p://www.nbcbayarea.com/blogs/prop-‐zero/Jerry-‐Brown-‐Stapler-‐Printer-‐Ballot-‐Ini6a6ve-‐Pe66ons-‐Circulators-‐Signature-‐Gathering-‐144679465.html Office Space Fire-‐ h@p://k6sma6cs.wordpress.com/2008/03/22/office-‐space-‐by-‐judge-‐1999/

Image Source