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PROJECT REPORT AND MARKET SURVEY OF SOCIAL MEDIA IMPACT IN
INDIA TOWARDS YOUTH REGARD WORLD BASIS.
P R O J E C T R E P O R T O F F I N A N C I A L A C C O U N T S F O RB . C O M 3 R D Y E A R H O N O U R S D E G R E E U N D E R C A L C U T T A U N I V E R S I T Y .
INTRODUCTION
Every company from small firms to Fortune Companies are racing to make their
mark in cyberspace with their own “Home Pages” on the WORLD WIDE WEB
(www).
In the current era of technology when new technological advances are taking place at every walk of our lives I am trying to show how these SOCIAL MEDIA marketing tools are impacting the youths perspective. Internet growth is creating opportunities for marketers. The number of
Internet users around the world is constantly growing.
This report includes history, options, tools, impact of social media by the youth. The report also gives an analysis along about the media consumption by the youth, all
this help to develop an understanding how the social media is proving to be a BOON or a BANE to the society,.
TOP 7 SOCIAL NETWORKING SITES IN THE WORLD:
RANK SITES
ESTIMATED UNIQUE
MONTHLY USERS
1. FACEBOOK 55,0000000
2. TWITTER 95800000
3. MYSPACE 80500000
4. LINKEDIN 50000000
5. NING 42000000
6. TAGGED 30000000
7. CLASSMATES 29000000
HISTORY OF SOCIAL MEDIA MARKETINGIn 1970 social media build their plant and at 1971 first EMAIL were sent.
At 1979 came first online Bulletin Board System (BBS).
After that at 1980- made First commercial service and introduced online chat System.
Import, at 1991 First time The WORLD WIDE WEB (www) is made available to the Public.
At 1995 TheGoogle.com allows personalization.
At 1996 instant messaging (IM) system was created by ICQ.
AT 1997 The First SOCIAL NETWORK, six degrees is launched.
Then at 2000 STOCK-MARKET was crashed with the INFAMOUS burst of the .com BUBBLE.
At 2002 Friendster Launched.
Then at 2003 MySpace launched after being hastily coded in only 10 days.
Finally at 2004 FACEBOOK was launched only for Harvard student .
AT 2005 YouTube launched. AT 2007 Apple launched their product I-Phone.
Then on 2008 FACEBOOK overtakes MYSPACE. At 2010 Google Buzz was made and associated with Google. At 2011FACEBOOK surprised with 600million Active users also I-Phone IOS5 is integrated with TWITTER.
At 2014 Whatsapp were acquired by FACEBOOK.
SOCIAL NETWORKING IN INDIA
In digital world, the history of India is not so popular from the beginning; it’s started slowly but at presents that becoming the country of Intonation and increasing their ability to become the
fastest growing country throughout the world .Through our few step of beginning like DLF IPL league in cricket(2008) and HERO ISL in football(2014) India becoming most popular country in
recent view.
According to July 2014,
Population 1,255,777,000(1256million) where have 31% urban and 69% rural people.
As internet users there are 243,199,000(243million/24.3billion) internet users with 19% penetration rate.
Active social media users is 106,000,000(106million) with 8% penetration rate.
Active mobile subscription users is 886,300,000(886million) with penetration rate of 70%
where as there are 185million total number of Mobile internet users with percentage of population is 15%.
Number of unique mobile phone users individually 349million with penetration rate 28%
Average number of active connection per unique user 2.54.
Average connection speeds in India are a paltry 1.7Mbps.
Internet users in India spend almost 5 hours on the net every day, with 40% of time spent .
84% users visit the social networking sites in INDIA.
POPULARITY OF SOCIAL NETWORKS IN INDIA1).Facebook: 70% of internet page views in India originate from mobile devices, while 87% of all Facebook users access the platform through mobile. According to the survey of Times of India, 73%
of Indian teens use Facebook.
As 29th January online survey by my Facebook account, Most popular personality pages in India is
1):-“YO! YO! HONEY SINGH” with 27,904,955likes,
2):-“NARENDRA MODI” with 27,354,773likes, Facebook Recent ACQUIRE to Whatsapp.
3):-“DEEPIKA PADUKONE” with 25,364,086likes. 100 more million users in INDIA today
2).LinkedIn: Above 24 million users in India.
3).Twitter: Normally People of INDIA don’t use maximum TWITTER rather Celebrities are use this .
4).Bharatstudent.com: Bharatstudent.com is a popular for using social benefit by the students.
5).YouTube: Normally we had an idea that we knew from childhood there is a media where we canfound out any Video or our expectation like Google. Actually at present we know there are so manysites to view video BUT YouTube will be forever helpful or popular in INDIA.
6).Gmail: At Present people of India normally know EMAIL means GMAIL where they made their maximum account ever, only because they provide us the easy making way.
WITH OUT THIS ALL SNS there ARE FEW MORE SHOPING buying CHENELS ARE SO POPULAR IN INDIA.
Flipkart,Snapdeal,Amazon,Homeshop18,oLx etc.
OBJECTIVE OF THE STUDY
1. To understand how the various forms of media are used for
marketing.
2. To find the various methods of social media tools.
3. To suggest strategies to bridge the gap between expectation and
performance to improve its effectiveness.
4. To find the impact of social media on the youth.
5. To find out level of trust over the information received from social
networking sites.
6. To study the awareness level of usage of different social networking
sites.
RESEARCH METHODOLOGY:
The study is based on descriptive research design. A questionnaire has been designed, to know the point of view of respondent regarding the extent of social media that helps people in major cases of decision making and communicate with friends or to know
something more.
At the starting of questionnaire there was Personal information of
people, then the First part of the questionnaire contains information
regarding demographics and usage pattern of social media of the
respondent. Second part has series of close-ended indirect questions
which are based on impact of social media in making people visit a
SNS and expectation from such media. The survey was conducted
handwork through visit in field work and responses of 100 people
about social networking usage were collected. Here in the Field work
(as questionnaire result) 11 people said NO also it was respondents
and other people on different social networking sites were also
requested to post the link from their profile. So the sampling
technique used was non-probability convenience sampling.
TYPE OF QUESTIONNAIRE
1) Are you aware about SOCIAL NETWORKING SITE? Yes No
2) Where do you generally prefer to spend your time? (Skip if “NO” Q 1)
Facebook Twitter Whatsapp Google+ Other
3) What are the factors that influence you to visit Social networking site?
a) Attracted by ads b) Word of mouth c) Because of family force
d) Social experience e) All site in one roof f) Offers g) Low Cost
4) Which Device you use normally to access Social networking site?
PC LAPTOP TAB MOBILE OTHERS
5) What type of Internet Connection do you use to access social networking?
Broad-Band Data card Mobile Internet Others
6) How often do you visit SOCIAL NETWORKING SITE?
First time once a week twice a week
Weekends Once a month anytime during festival
7) What is your opinion about Social networking site?
Very good Good Average Bad Worst
8) If you till not visit any Social networking site then where do you go for social Experience?
Where/Reasons ……………………………………………………………… ………….
9) Where you want to spend your time unless using Social networking site?
Computer PC Games Movie Electronic e) others
10) Would you like to visit SOCIAL NETWORKING SITE in Future?
(a) Definitely (b) Not sure (c) No
FIRST FOUR YEARS GROWTH AFTER LAUNCH
0
50
100
150
200
250
300
350
400
450
Whatsapp Facebook Gmail Twitter Skype
419
145
123
54 52
MARKETERS ADVERTISE ON :
53%
20%
14%
13%
PERSENTAGE RATE
YouTube
MOBILE INTERNET USERS ACCORDING MILLION IN INDIA
2009 MAR 2010 MAR 2011 MAR 2012 MAR 2012 JUN 2012 SEP 2012 OCT 2012 DEC 2013 MAR 2014 MAR 2015 (E.)
4.117.6
35.747.1
58.871.3 78.7 87.1 92.9
130.6
164.8
IN MILLIONS
2009 MAR 2010 MAR 2011 MAR 2012 MAR 2012 JUN 2012 SEP
2012 OCT 2012 DEC 2013 MAR 2014 MAR 2015 (E.)
ONE POPULAR SOCIAL NETWORKING PLACE USED BY YOUTH IN INDIA
1. Facebook is an online social networking service. Facebook was founded in
February 2004 by Mark Zuckerberg with his college roommates and fellow
Harvard University students Eduardo Saverin, Andrew McCollum, Dustin Moskovitz
and Chris Hughes. The founders had initially limited the website's membership to
students of the University of Harvard, but later expanded it to colleges in the
Boston area, the Ivy League, and Stanford University. It gradually added support
for students at various other universities before it opened to high school students,
and eventually to anyone ages 13 and over. Facebook now allows anyone who
claims to be at least 13 years old to become a registered user of the website.
Sig n up/ Sig n in PAGE o f FA CEBOOK……..
FACEBOOK - WHATSAPP ACQUISITION
Jan KoumCEO of WhatsApp
Mark ZuckerbergCEO of Facebook
WhatsApp is being Acquired for $19 billion by FACEBOOK
• It includes- USD 4 billion in cash - USD 12 billion worth of Facebook
shares.- USD 3 billion in restricted stock units
• Jan Koum to join board of directors of facebook
SWOT Analysis
Strengths• Loyal customers• Market share leadership• Group Chat• Available for all platforms• Diversify• Free voice calls
SURVEY RESULT ANALYSIS IN BETWEEN HOOGHLY DISTRICT
Profile of Respondents:
SURVEY TOWARDS LOCALITY of SERAMPORE, RISHRA, KONNAGAR, SHEORAPHULI, BAIDYABATI, BANDLE, HOOGHLY.
Variable* Classification Total N (%)
GENDER Male 69
Female 31
AGELess than 18 21
18-25 49
26-40 13
41-50 7
TOTAL= 100 50 Above 10
21%
49%
13%
7%
10%
As Age Social media users
Less then 18
18-25
26-40
41-50
50 Above
TOTAL NUMBER OF MEMBER WHO SAID THEY USING SNS YES OR NO
YES89%
NO11%
OPINION OF 100 PEOPLE
SOCIAL NETWORKING MAJORITY AS SURVEY ON 100 PEOPLE FOR FEW SITES.
73
33
149 8
Facebook Whatsapp Twitter google+ OTHERS
USERS using SNS
USERS
USING VARIOUS TYPE OF GADGET FOR BROWSE SOCIAL NETWORKING SITES.
0
10
20
30
40
50
60
PC LAPTOP TAB MOBiLE
29
117
59
Axis Title
USERS
INTERNET CONNECTION PEOPLE USING TO ACCESS SNS.
010
2030
4050
60
Broad BAND
DATA Card
Mobile INTERNET
Broad BAND DATA Card Mobile INTERNET
Users 18 25 59
Users
HOW OFTEN PEOPLE VISIT SOCIAL NETWORKING SITES.
0
10
20
30
40
50
60
First TimeOnce a Week
Twice a WeekWeekends
Once a MonthANYTIME
During Festival
17 11
4 7
54
5
People
OPINION OF PEOPLE ABOUT USING OF SOCIAL NETWORKING
VERY Good44%
Good39%
Avarage17%
Opinion about SNS by 89 People.
OCCUPATION OF PEOPLE WHO REPLIED ON SURVEY
Business
Employee
Professional
House Wife
STUDENT
9
20
4
8
59
Occupation of PEOPLE
People
AGGREGATE HOUSE-HOLD INCOME OF PEOPLE AFTER SURVEY
Below 5000, 11
5000-10000, 30
11000-30000, 36
31000-50000, 11
50000 Above, 12
0
5
10
15
20
25
30
35
40
45
0 1 2 3 4 5 6
Avarage INCOME View
Person
AGGREGATE HOUSE-HOLD INCOME OF PEOPLE WHO USING SOCIAL NETWORKING SITE.
0 5 10 15 20 25 30 35
Below 5000
5000-10000
11000-30000
31000-50000
50000 Above
9
27
34
10
9
Person
CONCLUSIONThrough this project report and market survey we saw the how Social media was formed in
India, its history and the present position. We also its list of various way offered and the corporate profile. I also discuss here objective of the study and Overall Literature review
Through the marketing Analysis, we saw how they make use of their present, facility, Impact, features. The Various Analysis showed us the position of the Social networking in India as of 2014.
The QUESTIONNAIRE survey provided us with a clear picture of the needs, want and expectations of the visitors of the social networking site in general and Facebook and Whatsapp in particular. The respondents also rated the services providing by Fieldwork.
I gladly hope that this project has met its aim.
Let me conclude by quoting this quote by Present view.
"Perfection is very difficult to achieve, and perfection was what I wanted in Social Media. Maximum else was secondary for me but the field works was Primary hard-work Experience by me.“
THANK YOU……..
MY SOCIAL NETWORKING SITE- FACEBOOK PROFILE VIEW
THANK YOU VERY MUCH FOR
SPEND YOUR IMPORTANT
TIME TO WATCH MY
PRESENTATION !
