Program Guide: Social Media Bootcamp 2014

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The Social Lights Training Institute is pleased to present a 2-day social media training course covering all things content. Youll leave this program with the knowledge and know-how to build and execute a sustainable social media content strategy for your company.

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  • 2-day Social Media Training Bootcamp
  • The Social Lights | 2-Day Social Media Training Bootcamp | #TSLBootcamp Welcome
  • Welcome to #TSLBootcamp The Social Lights Training Institute is pleased to present a 2-day social media training course covering all things content. Youll leave this program with the knowledge and know-how to build and execute a sustainable content strategy for your company. Social media training with The Social Lights is unconventional, as the focus is less on theory, with much more hands-on experience. Our goal is to educate individuals not only on creating quality content, but strategically driving that content toward business goals. The Social Lights Training Institute was developed to empower social media managers to achieve their potential and facilitate strategic networking and knowledge sharing among fellow social media marketers and strategists. Emily Pritchard and Martha McCarthy Founders of The Social Lights ................................................................................................................ www.thesocial-lights.com
  • The Social Lights | 2-Day Social Media Training Bootcamp | #TSLBootcamp Agenda
  • Day 1 / June 25, 2014 Time Session 9:00 - 9:30 Check in + Light Breakfast 9:30 - 10:30 Opening Keynote: Think Like a News Preditor Presented by: Erica Hanna, BringMeTheNews 10:45 - 11:00 Introduction by The Social Lights 11:00 - 12:15 Content Strategy I: Getting the Story Straight Presented by: Jeff Neidt, Neidt Writer 12:15 - 1:00 Lunch + Networking 1:00 - 2:15 Content Strategy II: Content Development & Promotion Presented by: Martha McCarthy, The Social Lights 2:15 - 3:15 Round-Robin Platform Activity Best practices for Facebook, Twitter, Google+, LinkedIn, Instagram, Pinterest 3:15 - 3:30 Break / Snacks 3:30 - 4:30 Small Group Challenge Presented by: Kris Newcomer, The Firefly Sisterhood
  • Day 2 / June 26, 2014 Time Session 9:00 - 9:30 Light Breakfast + Networking 9:30 - 10:45 Content Driving Brands Presented by: Jim Cuene, GoKart Labs 11:00 - 12:15 A Day in the Life of a Community Manager Presented by: Kate Sommers, Hello Cereal Lovers 12:15 - 1:00 Lunch 1:00 - 2:15 Developing an Effective Interactive Marketing Strategy and Plan Presented by: Gino Giovannelli, Miles Interactive 2:15 - 3:00 Putting it all Together - Best Practices for SM Content Presented by: The Social Lights 3:00 - 4:00 Wrap Up Q+A Session Presented by: The Social Lights
  • Day 2 / June 26, 2014 Time Session 4:00 - 4:15 Break 4:15 - 5:00 Panel Prep Discussion Presented by: The Social Lights 5:00 - 6:15 Finale Reception 6:15 - 7:30 Putting it into Practice Panel Discussion Panelists: Keith Beise, Minnesota Twins Drew Gneiser, Feed My Starving Children David Jungers, Mall of America Jess Wageness, Nature Valley Moderator: Angie Enger, Betty Crocker
  • The Social Lights | 2-Day Social Media Training Bootcamp | #TSLBootcamp MEET OUR SPEAKERS
  • Erica is a creative television preditor (producer, writer, shooter, director, editor) turned Social Media Engagement and Branding Director at @BringMN. Throughout the years, shes worked with folks like Ellen DeGeneres; and local legends Prince, Don Shelby, and Rick Kupchella. Shes now taking those wacky ideas and tease writing skills from the land of TV at WCCO to the social media landscape at BringMeTheNews.com, where new social practices put into play have caused tremendous website growth. Her speaking experiences stretch from AdFed to The Minnesota Bloggers conference, Associate Collegiate Press, Midwest Journalism conference, and she was also named one of the top under the radar leaders in the Twin Cities. As a Geek Girls Guide Geek of the Week, she has learned to embrace her nerdiness. Weekends outside of social are spent on the production side of things with her business Puke Rainbows Creative. But, her number one passion is raising almost $30,000 for water wells in Africa through social media (which earned her Klouts national Klout for Good award). She loves sarcasm, stories, cats, karaoke, and says dude a lot. Her motto is, When life gives you rainpuke a rainbow. Gross, but effective. Website www.pukerainbows.com Twitter @meeterica | @BringMeTheNews Opening Keynote Think Like a News Preditor Erica Hanna BringMeTheNews
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  • Jeff Neidt is founder and head of content for Neidt Writer, a content and strategy agency based in the Twin Cities. His work spans mega-brands including Microsoft and Google to local craft companies Bent Brewstillery and Gold Nugget. Jeffs claim to fame is having one of his clients named a top place to eat by City Pagesand they dont even serve food. A background in poetry allows Jeff to bring a unique perspective to content and strategy Twitter @neidtwriter Content Strategy Part I Getting the Story Straight Jeff Neidt Neidt Writer Meet Our Speakers
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  • Martha McCarthy is the Co-Founder and CEO of The Social Lights , a women-owned boutique agency that specializes in social media strategy, training, and community management. She has become a recognized leader in developing and implementing strategies that drive measurable increases in participation and support of products, services, and events. Since founding The Social Lights in January 2011, Martha and her team have developed custom social media marketing materials for over 40 companies ranging from startups to Fortune 10s. In June 2014, The Social Lights agency was awarded a Eureka! Award for their development of the first-ever Community Manager Training Program and Traveling Community Manager position. Martha holds degrees in Entrepreneurship and Business Communications from The University of Saint Thomas. She is an active member of AdFed MN, Minnesota Interactive Marketing Association, MOJO Minnesota, the Saint Paul Area Chamber of Commerce, and UST Practicing Entrepreneurs. Martha has been quoted in Finance & Commerce, Twin Cities Business, Minneapolis/St. Paul Business Journal, Pioneer Press; and her personal blog has been highlighted in the Huffington Post and Fast Company. Website www.thesocial-lights.com Twitter @MissMarthaMae | @TheSocialLights Content Strategy Part II Content Development & Promotion Martha McCarthy The Social Lights Meet Our Speakers
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  • Jim Cuene is the Vice President of Marketing Strategy at GoKart Labs, a digital innovation consultancy in Minneapolis. At GoKart he leads the overall marketing and brand building strategy for GoKart and their clients, helping them to unlock new growth through innovative marketing and brand building approaches. Prior to GoKart Labs, Jim was the Director of Interactive Marketing at General Mills, leading the internal digital strategy and operations for the enterprise. There, he oversaw brand strategy teams, social media and community management teams, and the relationship marketing teams. He also oversaw the digital innova- tion program, driving brand, media and content experimentation in the Brand Lab. In addition, the team developed and produced the content strategies and plans for core platforms including Tablespoon.com, BettyCrocker.com and Pillsbury.com. Jim is a frequent speaker at industry events, including iMedia Brand Summit (2012), Digiday Brand Summit...