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2-DAY SOCIAL MEDIA TRAINING BOOTCAMP

Program Guide: Social Media Bootcamp 2014

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The Social Lights® Training Institute is pleased to present a 2-day social media training course covering all things content. You’ll leave this program with the knowledge and know-how to build and execute a sustainable social media content strategy for your company.

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Page 1: Program Guide: Social Media Bootcamp 2014

2-daySocial Media Training BooTcamp

Page 2: Program Guide: Social Media Bootcamp 2014

The Social Lights® | 2-Day Social Media Training Bootcamp | #TSLBootcamp

Welcome

Page 3: Program Guide: Social Media Bootcamp 2014

Welcome to #TSLBootcamp The Social lights® Training institute is pleased to present a 2-day social media training course covering all things content. You’ll leave this program with the knowledge and know-how to build and execute a sustainable content strategy for your company.

Social media training with The Social lights® is unconventional, as the focus is less on theory, with much more hands-on experience. our goal is to educate individuals not only on creating quality content, but strategically driving that content toward business goals.

The Social lights® Training institute was developed to empower social media managers to achieve their potential and facilitate strategic networking and knowledge sharing among fellow social media marketers and strategists.

Emily Pritchard and Martha McCarthyFounders of The Social lights®

................................................................................................................ www.thesocial-lights.com

Page 4: Program Guide: Social Media Bootcamp 2014

The Social Lights® | 2-Day Social Media Training Bootcamp | #TSLBootcamp

agenda

Page 5: Program Guide: Social Media Bootcamp 2014

day 1 / June 25, 2014

Time SeSSion

9:00 - 9:30 Check in + Light Breakfast

9:30 - 10:30 Opening Keynote: Think Like a News “Preditor” Presented by: erica Hanna, BringMeThenews

10:45 - 11:00 Introduction by The Social Lights®

11:00 - 12:15 Content Strategy I: Getting the Story Straight Presented by: Jeff neidt, neidt Writer

12:15 - 1:00 Lunch + Networking

1:00 - 2:15 Content Strategy II: Content Development & Promotion Presented by: Martha Mccarthy, The Social lights

2:15 - 3:15 Round-Robin Platform Activity Best practices for Facebook, Twitter, google+, linkedin, instagram, Pinterest

3:15 - 3:30 Break / Snacks

3:30 - 4:30 Small Group Challenge Presented by: Kris Newcomer, The Firefly Sisterhood

Page 6: Program Guide: Social Media Bootcamp 2014

day 2 / June 26, 2014

Time SeSSion

9:00 - 9:30 Light Breakfast + Networking

9:30 - 10:45 Content Driving Brands Presented by: Jim cuene, goKart labs

11:00 - 12:15 A Day in the Life of a Community Manager Presented by: Kate Sommers, Hello cereal lovers

12:15 - 1:00 Lunch

1:00 - 2:15 Developing an Effective Interactive Marketing Strategy and Plan Presented by: gino giovannelli, Miles interactive

2:15 - 3:00 Putting it all Together - Best Practices for SM Content Presented by: The Social lights

3:00 - 4:00 Wrap Up Q+A Session Presented by: The Social lights

Page 7: Program Guide: Social Media Bootcamp 2014

day 2 / June 26, 2014

Time SeSSion

4:00 - 4:15 Break

4:15 - 5:00 Panel Prep Discussion Presented by: The Social lights

5:00 - 6:15 Finale Reception

6:15 - 7:30 Putting it into Practice Panel Discussion Panelists: • Keith Beise, Minnesota Twins • drew gneiser, Feed My Starving children • david Jungers, Mall of america • Jess Wageness, nature Valley

moderator: angie enger, Betty crocker

Page 8: Program Guide: Social Media Bootcamp 2014

The Social Lights® | 2-Day Social Media Training Bootcamp | #TSLBootcamp

MeeT oUR SPeaKeRS

Page 9: Program Guide: Social Media Bootcamp 2014

erica is a creative television “preditor” (producer, writer, shooter, director, editor) …turned Social Media engagement and Branding director at @BringMn. Throughout the years, she’s worked with folks like ellen degeneres; and local legends Prince, don Shelby, and Rick Kupchella. She’s now taking those wacky ideas and tease writing skills from the land of TV at Wcco to the social media landscape at BringMeThenews.com, where new social practices put into play have caused tremendous website growth.

Her speaking experiences stretch from adFed to The Minnesota Bloggers conference, associate collegiate Press, Midwest Journalism conference, and she was also named one of the top “under the radar leaders” in the Twin cities. as a geek girls guide “geek of the Week”, she has learned to embrace her nerdiness.

Weekends outside of social are spent on the production side of things with her business “Puke Rainbows creative.” But, her number one passion is raising almost $30,000 for water wells in africa through social media (which earned her Klout’s national “Klout for good” award). She loves sarcasm, stories, cats, karaoke, and says “dude” a lot. Her motto is, “When life gives you rain…puke a rainbow.” gross, but effective.

Website www.pukerainbows.com Twitter @meeterica | @BringmeThenews

Opening Keynote Think Like a news “PrediTor”

erica HannaBringMeThenews

Page 10: Program Guide: Social Media Bootcamp 2014

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Page 12: Program Guide: Social Media Bootcamp 2014

Jeff neidt is founder and head of content for neidt Writer, a content and strategy agency based in the Twin cities. His work spans mega-brands including Microsoft and google to local craft companies Bent Brewstillery and gold nugget. Jeff’s claim to fame is having one of his clients named a top place to eat by city Pages—and they don’t even serve food. a background in poetry allows Jeff to bring a unique perspective to content and strategy

Twitter @neidtwriter

Content Strategy – Part IGeTTinG The sTory sTraiGhT Jeff neidT neidt Writer

MEET OUR SPEAKERS

Page 13: Program Guide: Social Media Bootcamp 2014

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Page 14: Program Guide: Social Media Bootcamp 2014

Martha Mccarthy is the co-Founder and ceo of The Social lights®, a women-owned boutique agency that specializes in social media strategy, training, and community management. She has become a recognized leader in developing and implementing strategies that drive measurable increases in participation and support of products, services, and events.

Since founding The Social lights® in January 2011, Martha and her team have developed custom social media marketing materials for over 40 companies – ranging from startups to Fortune 10s. in June 2014, The Social lights® agency was awarded a Eureka! Award for their development of the first-ever community Manager Training Program and Traveling community Manager position.

Martha holds degrees in entrepreneurship and Business communications from The University of Saint Thomas. She is an active member of adFed Mn, Minnesota interactive Marketing association, MoJo Minnesota, the Saint Paul area chamber of commerce, and UST Practicing entrepreneurs.

Martha has been quoted in Finance & commerce, Twin cities Business, Minneapolis/St. Paul Business Journal, Pioneer Press; and her personal blog has been highlighted in the Huffington Post and Fast company.

Website www.thesocial-lights.comTwitter @missmarthamae | @TheSocialLights

Content Strategy – Part IIConTenT deveLoPmenT & PromoTion marTHa mccarTHyThe Social lights

MEET OUR SPEAKERS

Page 15: Program Guide: Social Media Bootcamp 2014

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Page 16: Program Guide: Social Media Bootcamp 2014

Jim cuene is the Vice President of Marketing Strategy at goKart labs, a digital innovation consultancy in Minneapolis. at goKart he leads the overall marketing and brand building strategy for goKart and their clients, helping them to unlock new growth through innovative marketing and brand building approaches.

Prior to goKart labs, Jim was the director of interactive Marketing at general Mills, leading the internal digital strategy and operations for the enterprise. There, he oversaw brand strategy teams, social media and community management teams, and the relationship marketing teams. He also oversaw the digital innova-tion program, driving brand, media and content experimentation in the Brand lab. in addition, the team developed and produced the content strategies and plans for core platforms including Tablespoon.com, Bettycrocker.com and Pillsbury.com.

Jim is a frequent speaker at industry events, including iMedia Brand Summit (2012), digiday Brand Summit (2012) and MiMa (Minnesota interactive Marketing association).

Jim graduated from the University of St. Thomas with a degree in entrepreneurship and has a Ma from Purdue University.

Website www.gokartlabs.comTwitter @jcuene | @goKartLabs

ConTenT drivinG Brands

Jim cuenegoKart labs

MEET OUR SPEAKERS

Page 17: Program Guide: Social Media Bootcamp 2014

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Page 18: Program Guide: Social Media Bootcamp 2014

Kate Sommers has been inseparable from the internet from the tender age of 8 when her parents finally invested in Prodigy after many months of begging. While her fascination with chat rooms and message boards has faded, she continues her internet legacy as the community engagement Specialist on one of america’s most iconic brands, cheerios. during her time on the brand she has experienced the fall-out of internet “hacktivists” who took over the cheerios Facebook community, social uproar about a multi-racial TV commercial, and organized and managed a Social Media war room surrounding cheerios Super Bowl commercial.

in addition to her work on cheerios franchise messaging, she has tweeted as the voice of Buzz the Bee and serves as the driving creative voice and creator behind the development of Hello, cereal lovers. a “retired” food blogger, photographer, and mother of twins Kate remains passionate about the internet and food outside of her daily work life. She has photographed two cookbooks, over 60 weddings and is a contributing photographer to the Heavy Table.

Website www.forkknifeandspoon.comTwitter @forkKnifeSpoon | @Hellocereal | @cheerios

a day in The Life of a CommuniTy manaGer

KaTe SommerSgeneral Mills

MEET OUR SPEAKERS

Page 19: Program Guide: Social Media Bootcamp 2014

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Page 20: Program Guide: Social Media Bootcamp 2014

as a proven leader in the interactive marketing space, gino giovannelli created Miles interactive in 2006 to help clients identify how to best leverage the internet to delight customers and maximize business success. current Miles interactive clients include caribou coffee, Famous dave’s and life Time Fitness.

Prior to starting Miles interactive, gino served as Vice President of carlson interactive, an interactive agency within carlson companies. during his tenure at carlson, gino was responsible for the online success of all carlson businesses such as Radisson Hotels & Resorts, country inn & Suites, Tgi Fridays, Regent Seven Seas cruises and carlson Wagonlit Travel. in addition, carlson interactive also served the needs of external clients such as The Home depot, Saturn, northwest airlines and British airways.

gino received a Bachelor of Science in Mechanical engineering from Bucknell University, and attended the institute for european Studies in Vienna, austria. He is a graduate of the MBa Program at the carlson School of Management, University of Minnesota, and completed the carlson companies executive leadership Program at the University of Minnesota.

currently gino is an adjunct professor at the University of St. Thomas and has been a guest speaker at the University of Minnesota. He is also a featured presenter for aMa (american Marketing association) and MiMa (Minnesota interactive Marketing association).

Website www.milesinteractive.comTwitter @sgiovannelli

deveLoPinG an effeCTive

inTeraCTive markeTinG

sTraTeGy and PLan

gino giovanneLLiMiles interactive

MEET OUR SPEAKERS

Page 21: Program Guide: Social Media Bootcamp 2014

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Page 22: Program Guide: Social Media Bootcamp 2014

The Social Lights® | 2-Day Social Media Training Bootcamp | #TSLBootcamp

Panel diScUSSion

Page 23: Program Guide: Social Media Bootcamp 2014

Community Management:

putting it into practiceour 2014 community Manager Panel discussion will feature community Managers from Feed My Starving Children, General Mills, Mall of America and the Minnesota Twins.

during this dynamic panel discussion, you’ll have the opportunity to hear from five established Community Managers spanning a variety of industries. You’ll learn from their unique experiences and be able to ask specific questions about their approach to social media management. The goal of the conversation is to both have answers about what has worked in the past, as well as questions about strategy and tactics for the future.

The Social lights® Training institute aims to be a specialized resource for social media professionals in the Twin cities - we refer to it as our “community of community Managers.” Since many social media specialists are frequently stuck behind a computer screen, our programming provides a unique opportunity to bring people together to discuss changes in the industry and tricks of the trade with others that speak the language.

Page 24: Program Guide: Social Media Bootcamp 2014

angie enger manages the social presence for her best gal, Betty crocker – from everyday tweets to long-term strategy. angie got her Master’s degree in community counseling in 2009 – when social strategy barely existed.

She worked in non-profits and community programs for three years, doin‘ her best to help people. in Portland she’d learned the art of the blog, and in the non-profit world she used Facebook to rally groups around a cause.

a love of vintage style and a love of baking got her noticed – general Mills saw potential, and she went corporate. now she gets her Betty on, and still volunteers for her old pals, the nonprofits, on the side. She uses her background in psychology and group dynamics every day – honing her skill set to build the best darn brands out there. Maybe it’s optimism, but she still thinks she’s making the world a better place.

Website www.angiesheldon.comTwitter @heyangieenger | @Bettycrocker

Meet our Moderator

angie engergeneral Mills – Betty crocker

Page 25: Program Guide: Social Media Bootcamp 2014

drew gneiser tells stories and manages the social media at Feed My Starving children, an international nonprofit in the business of helping volunteers turn hunger into hope with their own two hands.

He’s worked in PR, music management and booking, marketing, and social media.

Website www.drewgneiser.comTwitter @drewgneiser | @fmsc_org

Panelist

dreW gneiSerFeed My Starving children

Page 26: Program Guide: Social Media Bootcamp 2014

david Jungers is a Social Media Strategist at Mall of america. He’s responsible for overseeing the day to day operations of the Mall’s enhanced Serve Portal, an integrated communications command center. other responsibilities include community management, social media strategy, supporting traditional marketing efforts, copy writing and growing Moa’s social media presence.

david got his start in social media by volunteering for a number of local non-profit organizations while pursuing a degree in Marketing at Bethel University.

after graduating david joined Best Buy’s ecc Social connections and innovation team where he worked on Reward Zone (now MyBestBuy) social media initiatives. david’s interests include playing sports, warm weather, pizza and dogs.

Website www.mallofamerica.comTwitter @davidJungers | @mallofamerica

Panelist

david JungerS Mall of america

Page 27: Program Guide: Social Media Bootcamp 2014

Jess Wangsness would be a professional student if someone would pay her. That’s probably what led her to social media, where she can play a variety of roles: writer, creative idea maker, sociologist, backyard scientist.

She’s currently the Sr. community engagement Specialist for nature Valley. Before that, she led social media efforts for Pillsbury. She has an MFa in creative Writing from the University of arizona + an MS in Journalism from northwestern University.

Website www.naturevalley.tumblr.comTwitter @jesswangs | @naturevalley

Panelist

JeSS WangSneSS general Mills – nature Valley

Page 28: Program Guide: Social Media Bootcamp 2014

The mission of the Firefly Sisterhood is to foster connections between women newly diagnosed with breast cancer and those already on the journey.

in reaching out our communities, we’ve learned that when it comes to breast cancer:

SmaLL group cHaLLenge

• emotional health and physical healing are linked; • Family and friend fatigue is real; and • connecting one-to-one with someone who has been through treatment has a powerful effect.

Through our efforts, we hope to usher in a future where no woman fights breast cancer alone.

Our PrOgram Firefly Sisterhood connects women to each other for support, guidance, and hope, so together they shine. We work to create one to one connections. Women enter the Firefly Sisterhood via our online portal, either as a newly diagnosed Sister seeking guidance, or as a guide Sister wanting to give back. guides are then asked to attend a short orientation with The Firefly Sisterhood, sign a confidentiality agreement and agree to our guidelines before matching begins.

Page 29: Program Guide: Social Media Bootcamp 2014

Social Media Bootcamp

SponSorS

The only one of its kind within a business school, the Schulze School of entrepreneurship provides undergraduate and graduate entrepreneurship programs, leading edge collaborative endeavors and opportunities for funding new ventures. While many students start their own business, most go to work in existing companies, identifying new opportunities, creating new products and services, and shaping new market space.

The Schulze School is home to the only family business center in Minnesota, the Twin cities Small Business development center and its norris institute helps startup businesses through early-stage seed investments. St. Thomas students and alumni are able to use free office space and equipment while they launch their own businesses in the college’s Business Development Offices in the heart of the entrepreneurship programing in Schulze Hall.

combining a focus on educating the next generation of business founders and creative thinkers with a commitment to serving the business community, the school is a hub of entrepreneurial education, formed by theory, shaped by practice and guided by values.

The Schulze School of entrepreneurship is named for its generous benefactor, Richard Schulze, founder and chairman emeritus of Best Buy co., inc. He is the board chair of the opus college of Business Strategic Board of governors. Schulze Hall, home of the Schulze School of entrepreneurship, was funded through a $50-million gift made in 2000 by Schulze and his late wife, Sandra.

Website www.stthomas.edu/business/schulzeschool/Twitter @SchulzeSchool1 @uSTbusiness

Page 30: Program Guide: Social Media Bootcamp 2014

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FROM THE WESTOPTION ONE: I-394 East to I-394 Downtown Exit to 12th Street North (exit 9A); to LaSalle Avenue; turn left (north) on LaSalle Avenue to 11th Street; turn left (west) on 11th Street. The campus will be on your right.

OPTION TWO: I-94 East to Downtown Exit to 4th Street; take Fourth Street to First Avenue; turn right on First Avenue to 10th Street; turn left on 10th Street to LaSalle Avenue; turn right on LaSalle Avenue to 11th Street; turn right on 11th Street. The campus will be on your right.

FROM THE EASTI-94 West to 11th Street Exit (exit 233A); turn left. West on 11th Street to LaSalle Avenue (one block past Nicollet Mall). Campus will be on your right.

FROM THE SOUTHI-35W North to Downtown Exits to 11th Street / Grant Street Exit (exit 16A); turn left. West on 11th Street toLaSalle Avenue (one block past Nicollet Mall). Cross LaSalle Avenue. Campus will be on your right.

FROM THE NORTHI-35W South to West I-94. West on I-94 to

th th11 Street Exit. West on 11 Street to LaSalleAvenue (one block past Nicollet Mall). CrossLaSalle Avenue. Campus will be on your right.

FROM THE AIRPORTI-494 West to I-35W North. Downtown Exits to 11th Street / Grant Street Exit (exit 16A); turn left. West on 11th Street to LaSalle Avenue (one block past NicolletMall). Cross LaSalle Avenue. Campus will be onyour right.

- indicates parking locations close to the University of St. Thomas Minneapolis campus.

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FROM THE WESTOPTION ONE: I-394 East to I-394 Downtown Exit to 12th Street North (exit 9A); to LaSalle Avenue; turn left (north) on LaSalle Avenue to 11th Street; turn left (west) on 11th Street. The campus will be on your right.

OPTION TWO: I-94 East to Downtown Exit to 4th Street; take Fourth Street to First Avenue; turn right on First Avenue to 10th Street; turn left on 10th Street to LaSalle Avenue; turn right on LaSalle Avenue to 11th Street; turn right on 11th Street. The campus will be on your right.

FROM THE EASTI-94 West to 11th Street Exit (exit 233A); turn left. West on 11th Street to LaSalle Avenue (one block past Nicollet Mall). Campus will be on your right.

FROM THE SOUTHI-35W North to Downtown Exits to 11th Street / Grant Street Exit (exit 16A); turn left. West on 11th Street toLaSalle Avenue (one block past Nicollet Mall). Cross LaSalle Avenue. Campus will be on your right.

FROM THE NORTHI-35W South to West I-94. West on I-94 to

th th11 Street Exit. West on 11 Street to LaSalleAvenue (one block past Nicollet Mall). CrossLaSalle Avenue. Campus will be on your right.

FROM THE AIRPORTI-494 West to I-35W North. Downtown Exits to 11th Street / Grant Street Exit (exit 16A); turn left. West on 11th Street to LaSalle Avenue (one block past NicolletMall). Cross LaSalle Avenue. Campus will be onyour right.

- indicates parking locations close to the University of St. Thomas Minneapolis campus.

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SOUTH WASHINGTON AVENUE

NORTH THIRD STREET

NORTH FOURT STREETH

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NORTH SIXTH STREET

8T T.N H S

N 10TH ST.

1 TH ST.

N 1

2N 1 TH ST.

SOUTH 12TH STREET

SOUTH 11TH STREET

SOUTH 10TH STREET

SOUTH 9TH STREET

SOUTH 8TH STREET

SOUTH 7TH STREET

S 6TH ST

S 5TH ST

SOUTH 4TH STREET

S 3RD ST

7 T.N TH S

TARGETCENTER

BUTLERSQUARE

PARKAND

SHOPRAMP

MARSHALLFIELD’S

IDSTOWER

CITYCENTER

MIDWESTPLAZA

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WELLSFARGO

CENTER

50 SOUTHSIXTH STREET(OPENS 2002)

RANDTOWER

ONEFINANCIAL

PLAZACHAMBER OFCOMMERCE

IDSCENTER

MARQUETTE

BAKERCENTER

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ST. OLAFCHURCH

CAMPBELLMITHUNTOWER

MINNEGASCOENERGYCENTER

TCFTOWER

FOSHAYTOWER

INT’LCENTRE

HILTONHOTEL

MUNICIPALRAMPORCHESTRA

HALL

MUNICIPALRAMP

AMERICANEXPRESS

OPERATIONSCENTER

AMERICANEXPRESS

CLIENT SERVICECENTER

BEST WESTERNDOWNTOWN

ACCENTURE

701BLDG

CENTREVILLAGE

GOVT.CENTER

PLAZA

PLAZA

GOVT.CENTER

RAMP

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PUBLICSAFETYFACILITY

225SOUTHSIXTH

PILLSBURYCENTER

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THECROSSINGS

111 WASH.AVENUE S.

MARQUETTEPLAZA

PUBLICLIBRARY

NSP

LUMBEREXCHANGEBUILDINGFIFTH

STREETRAMP

FOURTHSTREETRAMP

LASALLEPLAZA

YMCA

TARGETSTORE

ANDRETEKTOWER

TARGETPLAZANORTH

WCCO TV

YWCA

1200ON THE

MALL

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HOTEL

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N

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P

P

Minneapolis Campus1000 LaSalle AvenueMinneapolis, Minnesota 55403

P

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PROCOLOR

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CP

HA

ILB

UIL

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G

1. School of Law (MSL)2. Terrence Murphy Hall (TMH) College of Business

3. Opus Hall (MOH) School of Education

4. Parking at 11th Street and Harmon Place

6. West Metropolitan Education Program (with underground parking garage)

5. Schulze Hall (SCH) Schulze School of Entrepreneurship

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1

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3

4

6

5

ORPHEUM

MINNEAPOLISCONVENTION

CENTER

THRIVENT

Page 31: Program Guide: Social Media Bootcamp 2014

FROMFROM

FROM

FROM

FROM THE WESTOPTION ONE: I-394 East to I-394 Downtown Exit to 12th Street North (exit 9A); to LaSalle Avenue; turn left (north) on LaSalle Avenue to 11th Street; turn left (west) on 11th Street. The campus will be on your right.

OPTION TWO: I-94 East to Downtown Exit to 4th Street; take Fourth Street to First Avenue; turn right on First Avenue to 10th Street; turn left on 10th Street to LaSalle Avenue; turn right on LaSalle Avenue to 11th Street; turn right on 11th Street. The campus will be on your right.

FROM THE EASTI-94 West to 11th Street Exit (exit 233A); turn left. West on 11th Street to LaSalle Avenue (one block past Nicollet Mall). Campus will be on your right.

FROM THE SOUTHI-35W North to Downtown Exits to 11th Street / Grant Street Exit (exit 16A); turn left. West on 11th Street toLaSalle Avenue (one block past Nicollet Mall). Cross LaSalle Avenue. Campus will be on your right.

FROM THE NORTHI-35W South to West I-94. West on I-94 to

th th11 Street Exit. West on 11 Street to LaSalleAvenue (one block past Nicollet Mall). CrossLaSalle Avenue. Campus will be on your right.

FROM THE AIRPORTI-494 West to I-35W North. Downtown Exits to 11th Street / Grant Street Exit (exit 16A); turn left. West on 11th Street to LaSalle Avenue (one block past NicolletMall). Cross LaSalle Avenue. Campus will be onyour right.

- indicates parking locations close to the University of St. Thomas Minneapolis campus.

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NORTH THIRD STREET

NORTH FOURT STREETH

NORTH FI TH STREETF

NORTH SIXTH STREET

8T T.N H S

N 10TH ST.

1 TH ST.

N 1

2N 1 TH ST.

SOUTH 12TH STREET

SOUTH 11TH STREET

SOUTH 10TH STREET

SOUTH 9TH STREET

SOUTH 8TH STREET

SOUTH 7TH STREET

S 6TH ST

S 5TH ST

SOUTH 4TH STREET

S 3RD ST

7 T.N TH S

TARGETCENTER

BUTLERSQUARE

PARKAND

SHOPRAMP

MARSHALLFIELD’S

IDSTOWER

CITYCENTER

MIDWESTPLAZA

GAVIIDAECOMMON

WELLSFARGO

CENTER

50 SOUTHSIXTH STREET(OPENS 2002)

RANDTOWER

ONEFINANCIAL

PLAZACHAMBER OFCOMMERCE

IDSCENTER

MARQUETTE

BAKERCENTER

AMERICANEXPRESSTOWER

MINNEAPOLISCLUB

ST. OLAFCHURCH

CAMPBELLMITHUNTOWER

MINNEGASCOENERGYCENTER

TCFTOWER

FOSHAYTOWER

INT’LCENTRE

HILTONHOTEL

MUNICIPALRAMPORCHESTRA

HALL

MUNICIPALRAMP

AMERICANEXPRESS

OPERATIONSCENTER

AMERICANEXPRESS

CLIENT SERVICECENTER

BEST WESTERNDOWNTOWN

ACCENTURE

701BLDG

CENTREVILLAGE

GOVT.CENTER

PLAZA

PLAZA

GOVT.CENTER

RAMP

CITYHALL

PUBLICSAFETYFACILITY

225SOUTHSIXTH

PILLSBURYCENTER

QWEST

WELLSFARGO

MIDLANDBLDG

FIFTH STREETTOWERS

TOWLEBUILDING

FEDERALCOURTS

MIDLANDSQUARE

PUBLICHEALTH

USCOURTHOUSE

WELLS FARGOOPERATIONS

THECROSSINGS

111 WASH.AVENUE S.

MARQUETTEPLAZA

PUBLICLIBRARY

NSP

LUMBEREXCHANGEBUILDINGFIFTH

STREETRAMP

FOURTHSTREETRAMP

LASALLEPLAZA

YMCA

TARGETSTORE

ANDRETEKTOWER

TARGETPLAZANORTH

WCCO TV

YWCA

1200ON THE

MALL

MILLENIUMHOTEL

HYATTREGENCY

HOTEL

PLAZAMUNICIPAL

RAMP

USBANCORPCENTER

N

NORTHSTARCENTER

HIGHLAND BANK

COURT

PLAZASOUTH

PLAZA VII

GAVIIDAECOMMON

HAAFRAMP

GATEWAYRAMP

METRORAMP

YOUNGQUINLANBUILDING

BLOCK E

P

P

Minneapolis Campus1000 LaSalle AvenueMinneapolis, Minnesota 55403

P

P

P

P

394

35W

94

94

P

P

HGA

BUCA

TARGETPLAZANORTH

TARGETPLAZASOUTH

HARMONCOURT

FIRSTBAPTISTCHURCH

ARTINSTITUTE

OFMINNESOTA

BAKERPARKING

RAMP

BROADWAYBOOKS

PROCOLOR

TEXACO

MA

CP

HA

ILB

UIL

DIN

G

1. School of Law (MSL)2. Terrence Murphy Hall (TMH) College of Business

3. Opus Hall (MOH) School of Education

4. Parking at 11th Street and Harmon Place

6. West Metropolitan Education Program (with underground parking garage)

5. Schulze Hall (SCH) Schulze School of Entrepreneurship

am

nP

e

Hr

o

lac

He

epi

en

ue

nn

nA

v 10th Street

11th Street

2 r e1 th St e t

LaS

alle

Ave

nu

e

9th Street

1

2

3

4

6

5

ORPHEUM

MINNEAPOLISCONVENTION

CENTER

THRIVENT

Page 32: Program Guide: Social Media Bootcamp 2014

The Social Lights® 2-day Social media Training Bootcamp

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[email protected]

................................................................................................................ www.thesocial-lights.com