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What is Marketing?
Marketing is the process by which companies create
value for customers and build strong customer relationships
in order to capture value from customers in return.
Phillip Kotler
What is networking?
• Interact with others to exchange information and develop professional or social contacts.
945 million monthly active users who used Facebook mobile products as of December 31, 2013.
757 million daily active users on average in December 2013.
(source: https://newsroom.fb.com/key-Facts)
•
The world's largest professional network with 250 million members in over 200 countries and territories around the globe.
• Twitter usage• 241 million monthly active users• 500 million Tweets are sent per day• 76% of Twitter active users are on mobile• 77% of accounts are outside the U.S.• Twitter supports 35+ languages
Why to start Blogging?
• Increase in brand awareness• Global opportunities• Networking opportunities• Position yourself and the brand as leader and
expert• Rank higher in search engines• Learn about your business and yourself
Why to start blogging (contd..)
• Build an online asset that doesn’t sleep• Grow as an individual and business• Provide lifestyle freedom
For the success of your blog
• Connect into your power source• Create a memorable brand• Design a simple marketing plan that works• Build a strong blog foundation• Publish contagious content• Market your blog for free with social media
and other powerful strategies
Social Media Marketing
• It is an art and science of applying the power of global social networks to increase brand awareness, share your content and increase sales through “crowd sourced” marketing
Jeff Bullas
Choice in building social media brand
• Facebook• Twitter• Google plus• Youtube• linkedIn• Pinterest• Instagram
Steps to starting with Facebook
• Brand your facebook page• Customize it with an app• Grow your facebook community• Engage with your fans• Sell your facebook community• Measure and monitor your facebook page
For social media marketing success
• Create a clear focused vision and plan• Obtain commitment from management• Determine target market and customer profile• Outline and prioritize goals• Develop tactics to achieve goals• Resources allocated to achieve goals• Create and plan content publishing schedule
For social media marketing success (contd…)
• Publish and promote content on social networks
• Measure, monitor and manage• Modify, rinse and repeat
Sources:
• http://www.forbes.com/sites/work-in-progress/2013/03/12/the-hidden-benefits-of-social-media-marketing-why-your-strategy-may-be-working-better-than-you-think/• http://www.jeffbullas.com/get-started-with-blogging-and-social-media-marketing/• Kotler P., Armstrong, G: Principles of
Marketing (New Delhi, India: Prentice Hall of India, 2006)