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DARK AND STORMY SOCIAL DATA
Vera Verkooijen Partner relations & events Komfo
Laura Forne Elkow Customer relations manager Komfo
Lisbeth Partner Director @Lisbethchawes
This is who you’re listening to
Niels Digital Content Strategist @nielstybjerg
• Your data sucks • You don’t know WHAT you can see in your data • You don’t know HOW you can use your data
#webbdagarna @lisbethchawes @nielstybjerg
3 challenges
#webbdagarna @lisbethchawes @nielstybjerg
This is not the full picture!
Are you ready for an experiment?
#webbdagarna @lisbethchawes @nielstybjerg
#webbdagarna @lisbethchawes @nielstybjerg
Download and distribute this presentation • Get your own copy on iih.dk/komfo1 • Look for the 4 Jack memes in the presentation • If you like it, Share the URL you see in your social channels • We’ll track it and share which meme gave the most downloads • Come to the Sitecore stand and see how to do it yourself
3 challenges • Your data sucks • You don’t know WHAT you can see in your data • You don’t know HOW you can use your data
…But see how @iih and @komfo do it in their presentation on iih.dk/komfo2 #webbdagarna
freeanalytics.komfo.com/
Process your raw social data
#webbdagarna @lisbethchawes @nielstybjerg
Get insights on how your website gets shared
#webbdagarna @lisbethchawes @nielstybjerg
Dark social share by sector
Get insights into dark social
#webbdagarna @lisbethchawes @nielstybjerg
Track the value of the single share
#webbdagarna @lisbethchawes @nielstybjerg
Spy on your competitor’s social success
#webbdagarna @lisbethchawes @nielstybjerg
See how your brand or product get mentions
See how much social data you can really get from @iih and @komfo’s slides on iih.dk/komfo3 #webbdagarna
#webbdagarna @lisbethchawes @nielstybjerg
See how social contribute to the bottom line
#webbdagarna @lisbethchawes @nielstybjerg
Get insights about your visiting fans
THE DEVIL IS IN THE DATA!
See how to visualize your social data on iih.dk/komfo4 #webbdagarna
#webbdagarna @lisbethchawes @nielstybjerg
Is this a good visualization?
#webbdagarna @lisbethchawes @nielstybjerg
Put a target on social
#webbdagarna @lisbethchawes @nielstybjerg
Not all social shares are equal
See how in @iih and @komfo’s slides on iih.dk/komfo5 #webbdagarna
#webbdagarna @lisbethchawes @nielstybjerg
Social people like to talk – let’s track it!
#webbdagarna @lisbethchawes @nielstybjerg
Make campaign tracking easy – iih.dk/jack
Can you forecast the effect of a shitstorm?
Get alerts when the shit starts hitting the fan
Or when people storm your site
Research who you’re up against
And the strength of their followers
And sometimes it’s just a shitstorm in a teacup
You need control now…
Frank-with-a-gun-the-departed-502340_1394_894.jpg
QUESTIONS? …SHOOT!
#webbdagarna @lisbethchawes @nielstybjerg