Digital marketingZilme Marketing team is very dynamic in their thoughts and actions, with international form of marketing including, Direct marketing, mobile marketing, hoardings, bill boards, personal marketing, SEO and Digital Marketing, we are sure to touch a million hearts. Marketing MethodSEO and PPC Email Marketing SMS Marketing Creative DesignsSocial Media Marketing

SEARCH ENGINE OPTIMIZATION

85% of internet users use Google to search for products they want to purchase. It infers that even potential buyers are searching online. But, are you there to be found? Be it among the fortune 500 companies or an SMB, company needs to be optimized for the search engines to increase product/service presence on the web. SEO is not just about inserting meta tags or titles in your website, submitting links them in major sites, but it is to have a strategic plan to progressively pull up the website in the search engines. Zilme has a tactful SEO plan which is customized to meet requirements.

SOCIAL MEDIA MARKETINGSocial Media StrategyIs it possible to speak and engage our target audience in a consistent, sustainable way?

Today, it is imperative to have a well-thought-out and consistently implemented social media strategy to ensure maximum prospect engagement and return on effort.

Most social media efforts come to a grinding halt because we are not clear on what our business goals are and how social media fits into those goals.

The companies that leverage social media to its fullest understand one thing…

Consistency is key:• Consistent message• Consistent branding• Consistent communication• Consistent engagement

Our goal is engage with their target audience and get their message out on a consistent and sustained basis, day in and day out.

Social Media Monitoring and Analytics

How can we be sure that our social media efforts have been worthwhile and are working?

The only way to find out if we are on track and it is worth the effort is to monitor and analyze all our social media activities.Zilme social media analytics measure, analyze and interpret social data so that company can be more effective at engaging with existing customers and winning over more customers to cause. Typically Zilme track social media content such as blogs, wikis and the usual suspects, including Twitter, LinkedIn, Facebook, Pinterest, YouTube, Vimeo, Google+ and the like.This allows company to:• Measure and get insight into brand’s overall visibility on social media• Measure the impact of the social media marketing campaigns • Identify opportunities for you to engage with community• Figure out what your competitors’ impact is• Be alerted to any potential crises that could befall companyWe use the following social media analytic tools to listen to what your customers are saying and to react timeously and appropriately to any opportunity or pending crisis:• Wisemetrics• FanPageKarma• Twitonomy• sumall.com• icerocket• topsy

CONTENT MARKETING

content is your Online Voice. Content holds a crucial position in this internet era. It’s not just high quality content but a perfect mix of quality, relevance and SEO which makes us stand out of the clutter. At zilme, we have experts who craft strategies to enrich content and make websites drive traffic.

Inbound Marketing has a new face. Find out today

It is becoming harder and harder to attract business from disruptive traditional media like television, direct mail and email.The game has changed to a more customer-centric one. We need to be giving our audiences relevant and useful content when and how they want it.This is where inbound marketing plays a major role. Inbound marketing gets customers to come to you.The gas in inbound marketing’s tank is content:SEOBlogsPhotosInfographicsVideosSlide presentationsEBooksCase Studies

Email marketing

Email Service Provider | Email Marketing Services | Email Marketing Benefits

Email marketing is an extremely cost-effective way to communicate with prospective and existing customers. The key objective of email marketing for most businesses is to create “brand awareness”. Other major benefits of email marketing include new customer acquisition and customer retention.

Quick Email Marketing StatisticsAn average Indian marketer allots 6% of the total marketing budget to email marketingAn average of two out of every three brands undertake email marketing71% of businesses plan email campaigns on a weekly, monthly and quarterly basis

Email Marketing BenefitsAdvantages of Email MarketingTargeted email marketing campaign allows for quick and easy connection with clients. Targeted email marketing has definite advantages over other traditional forms of marketing such as sending direct postal mails or telesales. The major

Email Marketing Services include:

Establishing Database - Obtaining micro-detailed database as per the requirements of campaign.To determine a format – Formatting the email as Newsletters, Promotions or Announcements.To determine the frequency and delivery – Scheduling the email marketing campaign as monthly, quarterly or bi-monthly to result in maximum impact and minimum intrusion.Controlling Spam – To send emails to the audience only with their consent; and not to send out to opted out customers to help control spam.Evaluation – Measuring the results of the campaign based on open rates, link click through and landing page.Campaign tracking and reporting – We believe in regular reporting so you can track your campaign progress every step of the way. All progress and analytics reports are delivered on time.

WHY EMAIL MARKETING ?

Email marketing has still retained as the competitive channels of the digital marketing world. Email marketing campaigns are powerful marketing tools attracting new prospects while developing and building client relationships. Drastically evolving the marketing industry, Email marketing has made marketer–consumer relationship more viable, instant and interactive. In the recent years, Email Marketing has emerged as a basic marketing platform for most of the companies, retailers, businesses and markets.As a successful method of marketing, email marketing is not only effective but one of the most inexpensive channels of internet marketing given the choices offered. Some of the Email marketing objectives are:1.To enhance the business–client relationship.2.To acquire new customers.3.To increase sales.The results of an e-mail campaign can be measured, right down to the number of people who opened the message, clicked on each link, made a purchase or forwarded the e-mail to a friend. Conducting an effective e-mail campaign is a lot more complicated than opening a new message in an e-mail program, copying a list of customer names, typing an offer and clicking the ''send'' button. In fact, the challenges range from basic privacy issues, like getting permission to send e-mail to customers, to technical hurdles in composing, sending and tracking large volumes of mail.

Web Ads & AdvertisingRelease ad through Zilme web portal

Zilme ad services Pay per click (PPC), also called cost per click, is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (typically a website owner) when the ad is clicked. It is defined simply as “the amount spent to get an advertisement clicked. Here, customer has to pay according to the number of times the advertiser's banner is displayed on our portal site. The amount charged is typically calculated based on the number of thousand impressions of the banner (impressions = number of times the banner is displayed) and number of clicks on banner

Book Classified & Display Advertisements on Zilme portals a Instantly!Pop- up ad are the single biggest annoyance on the Internetpop-up ad advertising is growing faster than any other form of online advertising .Ad can be posted to zilme 10 portal and get noticed. Our web portals are Fitness portalPets portalMarriage portalNgo portalUsed car portalBanking portalReal estate portalAuditing portalZ BookZ Journal

MARKET RESEARCH

How well do We know our customers?

What are their needs or preferences? How do they find us? Does our product have the “Buying stimuli”? The growth of every business is driven by only one factor ‘CUSTOMERS’. 

Market Research is a sure fire way to eliminate uncertainty and help organizations choose the best course of action.