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PiQ is the social media dashboard built around communities. Powered by 4 years of market-leading influence intelligence, PiQ lets marketers plan, implement and measure their social media activities in one place.
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PiQ - The first audience-driven monitoring and analytics platform
Nick Taylor | [email protected] | peerindex.com
PiQ is a simple way to action customer audiences in real-time
Social Media Listening
Poor people insight
CRM Customer
interactions only
PiQ is built on four foundations: 1. Target audiences not keywords to track customers 24x7 2. Realtime trend detection with audiences without prior knowledge required
3. Identify influencers within relevant audiences
4. Deep content analytics at users fingertips
Market Research
Slow, not addressable
PiQ’s 4 foundations
1. PiQ is built around audiences, not keywords. This allows us to track all the conversations an audience is involved in, not just when they mention a brand or a specific topic. It offers a more human understanding of each community and can throw up some surprising correlations.
2. Real-time alerts discover tweets going viral within a community as they build popularity. Again, it tracks the whole community's conversations, not just keywords or hashtags.
3. Influencer search finds influencers across Twitter and people who have influence specifically within a community. PiQ has a database of over 210M active Twitter users.
4. Content analytics show the hashtags, brands, images, videos and URLs that a community is sharing. Search over the previous day, week or month and compare relevance of each content item against competitors and/or target audiences.
How it works: 1, 2, go!
CRM Customer
interactions only Select from Premium Audiences Choose followers of an @handle Define your own (enterprise only)
Audience
e.g. venture capital; football;
millenials
Proprietary Influence
Unique to audience
Audience overview Demographics
Locations
1 Define a target audience
Content recommendations
Deep analytics
Trends in the audience
In real-time
2 Deep, realtime insights to action
Purchase
Interac-on
Affinity
Influence
Desire
Where it all fits in the marketing cycle
CRM Customer
interactions only
Informing Search engine marketing, Display advertising Merchandising
Identifying advocates Measuring real reach Powering online and offline campaigns
Audience engagement Spotting online trends
Tracking engagement Competitor analysis
Our clients
Launched in November 2013. In a short time we’ve worked with many agencies, brands and services across industries.
Tania Seif![Head of Social Marketing]
“PiQ’s biggest strength is that it gets rid of the things which stop us getting social marketing done.
Tasks like finding influencers, easy reporting, using insight to beat our competition used to be overly complex, or we would have had to pay an agency to do it for us.
Using PiQ, these obstacles have been removed and it’s helping my team by more efficient, more productive and achieve bigger wins.”
PiQ: Simple go-to dashboard for marketers, journalists, PR and more…
Reporting Dead simple
Reporting
Real Time Alerts Identifies
opportunities before they go viral
Look at date ranges for content analy-cs
See what content is being talked about
Planning Tools!Audience !
behaviour insight!
Reporting Dead simple
Reporting
Brands, hashtags, images and videos
being shared
Get quick content analytics overviews
Planning Tools!Audience !
behaviour insight!
Reporting Dead simple
Reporting
See what content is important to your audience right now Segment to discover
content shared by the most influen-al
people
People powered breakdowns of audiences and segments
Planning Tools!Audience !
behaviour insight!
Reporting Dead simple
Reporting
Who’s important to your audience and to the general public
Filter influencers by loca-on,
demographic and topic of interest
Understand community influence at a human level
Planning Tools!Audience !
behaviour insight!
Reporting Dead simple
Reporting
Learn more about people, how
influen-al they are and interact straight
from PiQ
See samples of their most recent content
Look at who influences whom and how influen-al users
are
13
Case studies
Background – The Financial Times is seeding content for their Life and Arts magazine. The FT used PiQ to seed an interview with Raphael Nadal to a tennis loving audience, which the FT doesn’t usual attract.
Social media interactions sent to 50 accounts, over 100 tweets and engagement to an audience of over over 90K individuals that the FT would not have otherwise reached
FT Case study
Planning Tools!Audience !
behaviour insight!
Reporting Dead simple
Reporting
Build a list
FT Case study
Planning Tools!Audience !
behaviour insight!
Reporting Dead simple
Reporting
Measure impact on your community
16
Case studies
By using PiQ, Coral found that a celebrity had a high relevance to their community. They reached out to that celebrity and changed a bet to include that celebrity. That tweet than went viral, achieving success from a product and marketing perspective.
