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How to IncreaseTraffic to Your Blog
PINTEREST STRATEGY:
WWW.BECOMEABLOGGER.COM
from an interview with Bob Lotich
?= visual mediumpeople tend to only repin
beautiful images but don'treally bother to check out
your stuff
Are peoplefromPinterestinteractingwith you?
?= visual mediumpeople tend to only repin
beautiful images but don'treally bother to check out
your stuff
YOUR BLOG
Are peoplefromPinterestinteractingwith you?
?= visual mediumpeople tend to only repin
beautiful images but don'treally bother to check out
your stuff
Think aboutconversions
"You can have things get repinned like crazy, andyou can even capture traffic from
Pinterest, but if it’s coming to your site for thewrong reason, it’s of no value to you.”
- Bob Lotich
Think aboutconversions
What works on ?
Know how toTARGET
AUDIENCE
vertical image2:3 ratio (width:Length)add text overlay - explain thecontent + give the title.
Pinterest imageformat:
Don't reveal everything in the image. Leavesome mystery to keep them clickingGraphic tools: Photoshop, Canva (free!)
tips
Use Problem-solvingcontent.
How-to
Content1.2.3.
A “how-to” image pullsyour audience in for all the
right reasons.
It’s about aligning theirintentions with your
business goals.
user boards are like bulletin boardscollaborative boards are boards thathave multiple contributors pinningcontent of the same topic
CollaborativeBoards
result?contributors tap intoeach other's audiencesand followers.
How to Find theBoard for you:
Go to PinGroupie.comSearch for group boards
Check the description andsome stats about eachboard. Number of repins per pinand likes per pin (repins aremore important than likes).Check description to see ifthey’re accepting newcontributors
right
Build up your ownprofile on Pinterestbefore you ask tojoin a group board
gives you credibility withgroup board owners.people are moreincentivized to clickthrough to your blog or tofollow you.
?tip:look at therules andguidelinesfor eachgroup boardthat you join
Pin It
don't forgetto add thePin It buttonto your blog
More on this at WWW.BECOMEABLOGGER.COM