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You've Heard of Pinterest, Correct? Everyone seems to be talking about Pinterest. So, why is Pinterest a good choice for your business? In many cases, Pinterest is driving more traffic to websites than any other social network More Pinterest followers use Pinterest to engage or associate with brands and retailers than any other social network 69% of Pinterest users found the item they eventually purchased on Pinterest Pinterest users use it to keep up with latest trends and interests The "Pin-It" button on your website gets clicked 10x more often than the "Tweet This" button. Convinced? You should be. We offer client-only classes on a bi-weekly basis with no more than 6 clients per class.
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Photo credit: http://pinterest.com/pin/231724343297302313/
Exploring Pinterest for Business
Who we are
Hall Internet MarketingPortland, MaineIn business over 12 years@hall_web
Amanda O’BrienVP of Marketing@amanda_pants
Got Questions?
• Use GoToWebinar “Ask a Question”
• Twitter with @hall_web
• Email [email protected]
• Relatively new
• Online image collections ‘pinboards’
• Beautiful interface
• HUGE with women
What is Pinterest?!
Photo credit: http://pinterest.com/pin/231724343297302313/
Why should you care?
In January 2012, Pinterest drove greater traffic to websites than LinkedIn, Google Plus, Reddit, and Youtube — combined.
Photo credit: http://www.flickr.com/photos/rog2bark/3633773522/
http://youtu.be/AfyByLwiIe8
How do I use pinterest for my business?
Photo credit: http://pinterest.com/pin/133911788890523054/
• Participate• Find new potential customers• Generate interest• Drive traffic• Generate sales and leads• aka – Social Media
10 CommandmentsPinterest for Business
Who is on Pinterest?
Photo credit: http://www.flickr.com/photos/10ch/3204310433/sizes/l/in/photostream/
11+ Million usersWomen
Average age 32 Married or in a relationship
Long time on site – 2nd only to FB
Create a business account
“Invitation Only”
Fill out your About section, logo and website
Connect to FB and Twitter accounts
Should you post to Facebook?
Start Pinning, Repinning and Liking
Add a descriptionCreate BoardsPhotos, videos, blog posts…
more on that later
Pinterest and your website
Bookmarklet, social sharing iconsPinterest button to your site
Add an image to all blog posts from now on!
Watermark your original images to protect them
Making Money
• Add prices and link to purchase
• Affiliate links
Business Best Practices
Pin regularly and not in burstsLabel your pin board categoriesEngage with other pinners – like and comment on other pinsClear, colorful photosRead this: http://pinterest.com/about/copyright/Check the source of the pin before you repin
Promote from other sources, not just your own work.
Photo credit: http://www.flickr.com/photos/mhauri/4450804162/
Pinterest searchpins, boards, people
More advanced
Tag other pinners with @Collaboration boards with staff or top clientsEvent boards – invite attendees to post on that boardLinks in your pin descriptionsUse hashtagsWatermark your original contentWP Pinterest widget
Who is pinning your stuff?http://pinterest.com/source/yoursitehere
Photo credit: http://pinterest.com/pin/74872412525500748/
• Items around your industry
• Infographics
• Products
• Boards that show your values
• Thanks yous
• Clients
• Local content
• How to videos
• eBook covers
What to pin
• Team members
• Highlight old content
• Coupons
• Be a thought leader
• Video gallery
• Case studies
• Testimonials
• What is your ideal client pinning?
How do your products and services fit into your customers lifestyles? How does it help them?
Persona driven boards
• Content for specific client types• What are their interests, needs• How does your business help?
• When do you get the most repins, likes and referrals?
• Analytics and test different posting times
•View pinboards of your customers to understand them better
•What is driving traffic and leads?
•Clicks per pin, repins per pin, time spent on your site by Pinterest users
Take all the fun out of it
• Cross promote
• Add popular pins to newsletter
Promote
Contests
• Read this https://pinterest.com/about/terms/
• Look at these http://pinterest.com/pinterestbiz/pinterest-contests/
• Kraft Pin & Win contest
Examples
• Cabot Cheese
• Chobani
• GE
• Whole Foods
• Marketo
• Scholastic
• Mashable
• 5 Interesting Pinterest Marketing Campaigns
B2B?InfographicsPutting your prettiest foot forwardPinterest search is about the descriptionsFresh content is rewardedFollow companies and boards – not necessarily people
• Do visuals play a role in your business?
• Is your demographic there?
• Do you have the time and content?
• Test, test, test
Photo credit: https://pinterest.com/pin/5488830766206663/
Should you be on pinterest?
• Pinerly – content management dashboard. Track pins via campaigns, stats. Suggests people to follow and best TODs.
• Pinstamatic – Create original pins
• 7 Useful Pinterest Tools to Supercharge Your Pinfluence
Photo credit: http://www.flickr.com/photos/iancapstick/3913398059/sizes/m/in/photostream/
Other Tools
Need to know more?
• This Is Everything You Need To Know About Pinterest (Techcrunch)
• 26 Tips for Using Pinterest for Business (Social Media Examiner)
• Pinterest Help and Resources
• Making Sense Of Key Pinterest Metrics And Analytics Tools (Marketing Land)
• 103 Resources For Becoming a Pinterest Expert (KISSmetrics)
http://pinterest.com/pin/51228514481435341/ http://pinterest.com/pin/178384835210681441/
Learn More
Twitter: @Hall_Web @amanda_pants
• Blog – http://www.hallme.com/blog/• Webinars – http://www.hallme.com/webinars
• 7/10 - Creating a User-Centric Website• 7/24 - 6 Common SEO Mistakes on Business Websites• Archived webinars - http://www.hallme.com/archived-webinars
1-877-425-5932 (HALL-WEB)[email protected]
Download our new eBook: http://bit.ly/hall-ebook
