OverviewWorldwide, people are increasingly accessing digital content within social media applications. To survive, it is essential for organizations in the fields of journalism, publishing, research, libraries, archives and other providers of deep content to incorporate social media as a content delivery method, not just for outreach and marketing campaigns.

My work at Architecture_MPS goes a step further in using social media, Pinterest in particular, as a front end interface for the organization’s resource repository, organizing content and driving users to our digital assets. At the same time, this mechanism promotes discovery via links to external content such as books, conferences, exhibitions and articles related to our research interests, serving as a "webliography" for further research on these topics.

Noreen Y. Whysel, Information Architect/Social Media Manager/MSLISASIS&T Information Architecture Summit 2016

Pinterest as Digital Archive

Architecture and Digital Space• Much of the conversation and debate around architecture, and interrelated discourses of media, politics and social

science occurs in digital space.

• Often this occurs through the feeds and forums of social media.

• We are developing a robust social media program to engage this larger community.

• We take advantage of these existing communities to promote discovery of resource collections in a new way.

• Social Media, in particular Pinterest, is re-imagined to become repository and exhibition.

AMPS Repository Content

AMPS Content• Journal Articles

• Conferences

• Academic Papers

• Publications

• Images

• Webliography

• Resource Guides

External Content• Citations from Journal Articles

and Papers

• Architecture Books

• Architecture Conferences and Lectures

• Architecture Exhibitions

• Architecture Festivals

• Architecture Films

Conferences

Journal ArticlesExternal Content

Metadata• Title

• Author

• Date

• Location

• Source URL

• Description

• Related Board or Item

• Hashtag

General Challenges• Striking a balance between citation and curiosity

• Initiating a conversation; engaging and growing followers

• Tie-in from your content to current events isn’t always obvious

• Character limits, need to be economical

• Tracking specific links, not just specific pins

Suggestions• Big-picture approach: use materials that relate broadly

to your content

• Paired content: external link and relevant your content

• Five external posts for each internal

Opportunities• Engaging followers

• Utilizing available resources, analytics

• New platforms for engagement

Amps Content: Articles and Conferences Anatomy of a Pin as a Digital Archive Record

External Content

The Pin serves as a record in the digital repository.

The title, date and media from the Source appears at the top of the pin with links allowing users to pin, like or share the content.

Clicking the image or the Read It button will send the user to the source website. If the source has a Pinterest account, users can follow it.

In the description, a hashtag #AmpsHCF marks the content as an item from the Housing – Critical Futures conference series.

A Pinterest Link back to the main conference pin allows anyone who finds the pin in a search or share and easy way to refer back to the conference information and the conference site.

Pin descriptions only allow Pinterest URLs, so it is important to include a pin that references the owned content that links back to the organization’s website.

At the bottom is the name of the Pinterest account that pinned the content and a link to the board where the pin is saved. Users can comment on pinned content.

Hashtag

Link to Conference Pin

Source