PEC Social Media Crash Course

Social Media Crash Course

March 30, 2015

Get these slides here::http://sarahtpage.com/PECSocialMediaCrashCourse/

http://sarahtpage.com/LandofLincoln-SocialLandscape/

Facebook

Facebook Stats

• Almost 1.4 billion active users

• Average user is connected to 70 pages

• Smartphone mobile users check Facebook an average of 14 times a day

• Over 1.9 billion users access Facebook from amobile device

Source: IDC; expandedramblings.com

• Average number of connections between local business pages and users is 2 billion

• Average number of weekly local business page views is 645 million

• Average number of weekly comments on local business pages is 13 million

Facebook Stats

Source: IDC; expandedramblings.com

Cover Photo

Profile Photo

Like Button

Composer

Pinned Post

Page Features

Grow Your Fanbase

Find Helpful Resources

NEW! Facebook Call to Action Button

• Available call to action text includes:

– Book Now

– Contact Us

– Use App

– Play Game

– Shop Now

– Sign Up

– Watch Video



Understanding Insights





Is Facebook Right for You?

• 71% of Internet users are on Facebook

• 77% of women use Facebook vs 66% of men

• Age• Ages 18-29 = 87%• Ages 30-49 = 73%• Ages 50-64 = 63%• Ages 65+ = 56%*

• Race/Ethnicity• White = 71%• Black = 67%• Hispanic = 73%

• Geography• Urban = 71%• Suburban = 72%• Rural = 69%

Source: Pew Research Center

Twitter

What Is Twitter?

• Free social networking and micro-blogging site that allows users to send and read messages known as “tweets”

• Tweets can have no more than 140 characters & are delivered to the author’s subscribers, known as “followers”

Twitter Stats

• 500 million users

• 60% of active users use their mobile phone to tweet

• Average number of followers per Twitter user is 208

• Twitter engagement rates for brands are 17% higher on Saturdays and Sundays

Source: Linchpin SEO; expandedramblings.com

Twitter Benefits for Biz

• Low cost

• Speed of feedback

• Potential reach of message

• Customer engagement/service

• Track what people are saying about your business

• Create buzz around upcoming events

• Promote your business and other content you create

Profile Photo or Avatar

User name or handle

Bio and website URL

Recent tweets

Profile Photo or Avatar

User name or handle

Hashtag

Mention

Anatomy of a Tweet

Shortened URL

Retweet

Follow People

• Your customers

• Your business partners, suppliers, contractors and vendors

• Your competitors or peers

• Trade or professional organizations for your industry

• Businesses in your neighborhood

• Businesses run by people you know (your professional network)Source: http://socialmediaexaminer.com

Start Talking

• Types of Twitter MessagesTweet = message you send out to everyone who

follows you

@Reply = message you send out as a reply to one you received

Mention = message you send out that mentions another Twitter username

Direct Message (DM) = message you send privately to another Twitter user

Retweet (RT) = message created and sent by someone else that you share with the people who follow you

Source: http://socialmediaexaminer.com

Share Photos

Organize People YouFollow Into Lists


Use #Hashtags

Use hashtags in your marketing to help people find your business and the

conversations around it.

#


Find Local Customershttp://twitter.com/search-advanced


Burnet tx

http://business.twitter.com

Is Twitter Right for You?

Source: Pew Research Center; mediabistro.com

• 23% of Internet users are on Twitter

• 21% of women use Twitter vs 24% of men

• Age• Ages 18-29 = 37%• Ages 30-49 = 25%• Ages 50-64 = 12%• Ages 65+ = 10%*

• Race/Ethnicity• White = 21%*• Black = 27%• Hispanic = 25%

• Geography• Urban = 25%*• Suburban = 23%• Rural = 17%

Instagram

More than 70 million photos are uploaded every day

Over 30+ billion photos shared

300 million monthly active users

2.5 billion likes daily1000 comments per

secondEngagement is 15x

that of Facebook

Source: Instagram Press; Social Fresh

Photo: WindKoh on Flickr

Apply Instagram Filters

From this … … to this!

Instagram Content - Photos

Instagram Content - Videos

http://instagram.com/p/mU-HTfLUAs/

http://instagram.com/p/mU-HTfLUAs/

Tips for Better Instagram Photography

Shoot in the Golden Hour

Get Closer

Change Your Perspective

Use Text Overlays

Use the Rule of Thirds

Use Leading Lines

Try Interesting Angles

Using Instagram Like a Boss!

Find and Follow Targeted Accounts

Cultivate a Following

Connect your Facebook and Twitter accounts

Use relevant and popular hashtags

Engage by following others and liking their photos

Follow your followers back


Who To Follow: An Exercize

Local partner organizations

Culinary district restaurants and businesses

Local Instagram influencers

Regional Instagram influencers

Regional partner organizations

Then who???

Find Photos and People

Add User-Generated Content

Try Photo Repost

Embed to the Web

Embedding Photos on the Web

Is InstagramRight for You?

Source: Pew Research Center; mediabistro.com

• 26% of Internet users are on Instagram

• 29% of women use Instagram vs 22% of men

• Age• Ages 18-29 = 53%*• Ages 30-49 = 25%*• Ages 50-64 = 11%*• Ages 65+ = 6%*

• Race/Ethnicity• White = 21%*• Black = 38%• Hispanic = 34%*

• Geography• Urban = 28%• Suburban = 26%*• Rural = 19%*

Where To Find Content and Save Time Doing It

1. Curate

Keep current with blogs using Feedly

Develop a bookmarking system to save and share content

Set up and use Google Alerts

Develop and use Twitter Lists

Start a Flickr Group and automate your photo searches

If you agree to these rules, you can join the group

Only post pictures to this group for which you own the original copyright or are in the public domain.

All pictures posted to this group may be used by the Colorado River Trail in its various publications, both print or online (including social media). We will credit you as the photographer on any photo that we use.

Only photos depicting the Colorado River Trail region will be accepted. We reserve the right to reject submissions to our Flickr group displaying content we deem to be inappropriate or offensive without prior warning. The Colorado River Trail reserves the right to update the Group Rules.

http://tourism-tech.com/2012/02/24/need-flickr-photos-for-your-destination-automate-it/

Automate your photo searches

http://tourism-tech.com/2012/02/24/need-flickr-photos-for-your-destination-automate-it/

2. Let Others Do the Work for You

Photo Repost

Feature Brand Advocates

3. Use Hootsuiteor Tweetdeck

4. Schedule posts in advance

Scheduling on Facebook

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2


4

3


5

Scheduling on HootSuite


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3

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NegativeFeedback

If possible, don’t delete it.

But … don’t ignore it either.

How To Deal with Negative Feedback

Source: http://socialmediatoday.com/rachel-strella/441158/social-media-consumer-how-handle-negative-feedback

Use it to engage other customers

http://socialmediatoday.com/rachel-strella/441158/social-media-consumer-how-handle-negative-feedback


• If you’ve decided the feedback has truthto it, do the following:o Acknowledge the feedback

o Apologize – genuinely

o Take the conversation offline

o Offer a solution




• If you’ve decided the feedback is only partially true or it’s slightly misguided, do the following:o Acknowledge the error on your part and apologize

o Gently correct any misinformation


o Offer a solution




• If you’ve decided the feedback couldn’t be farther from the truth, do the following:o Acknowledge the comment and write a general

apology for any perceived dissatisfaction


o Get more details



Thank You!Questions?

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Facebook.com/SarahTPageConsulting

@pagetx

Sarah Page, PrincipalSarah T. Page Consulting, LLC

http://[email protected]

512.914.8873

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