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Sean WebsterSenior Account Executive
What’s the one thing all Dr.’s worry about when it comes to their online reputation?
SO WHAT DO YOU DO ABOUT IT?
1. Don’t freak out!
2. Don’t avoid it…figure out the facts!
3. Have a response protocol
4. Respond as quickly as possible
SO WHY DO REVIEWS MATTER?
33% of consumers that get a response turn around & post a positive review
34% delete the original negative review
OVER 60% positive change
If a patient was referred, what would they find out about your practice online?
HOW DO WE AVOID BAD REVIEWS?
BY CREATING A 5 STAR EXPERIENCE
(every time)
1. Always answer the phone with a smile
2. Educate, Engage, Remind, Repeat
3. Keep patients on time
4. Always greet with a smile
5. Always inform patients of next steps
6. Always follow up
HOW DO WE GET MORE POSTIVE REVIEWS?
1. First and foremost…ASK!!!
2. Have a sign at the front desk
3. Have take home cards, that make leaving the review easy
4. Make sure that your staff is trained
5. Include a link in your follow up email
6. Have a link on your website
QUESTIONS?
IS SOCIAL MEDIA FORMY PRACTICE?
YESYES
YESYES
YES YES
YES
YES
YES
YESYES
YES
YES
YES
YES
YES
YES
YES
YES
YES
YES
YES
YES
YES
TWO COMPELLINGREASONS WHY
YOUR PATIENTS
ARE!
MORE IMPORTANTLY…
SO ARE YOUR FUTURE PATIENTS!
LET’S TALK ABOUT 3 WIDELY DISCUSSED SOCIAL SITES
890 million people log onto Facebook daily
of Facebook users access the site 5 times a day
23%
500 million tweets per day
Searches on Twitter every day
2.1 billion
4-6 Million active users on Google+
Unique Google searches each month
1.8 billion
SO HOW DO WE USETHESE SITES?
Listen EngageShare
SOCIAL MEDIA TIPS
Tip 1: Make it easy for people to connect with you
Tip 2: Encourage participation
Tip 3: Let your audience know you’re paying attention
Tip 4: Check the pulse of your social media regularly
Tip 5: Show your practice’s personality
MOST IMPORTANTLY…SHARE VIDEOS!
ENHANCE YOURBUSINESS PAGES
1. Add an eye catching cover photo.
2. Make sure your profile photo reflects your brands image.
3. Utilize third party apps. (Appointment requests, reviews)
4. Feature positive reviews on your page.
5. Make sure all contact information is listed and correct.
6. Write short easy to read descriptions.
7. Most importantly respond to all reviews, questions, and comments to show your practices personality.
1. Add an eye catching header image.
2. Add a profile photo of yourself to make it personal.
3. Utilize as much of the 160 character limit for your bio. Include keywords people may be trying to find.
4. Follow relevant twitter users in your industry.
5. Tweet relevant links to your followers.
1. Claimed business listing & vanity URL
2. Have a legible logo fitted to size
3. Correct Name, Address, & Phone number
4. Website address listed
5. Service offerings listed & linked to website
6. Current photos of your office & staff members, Google Business Tour
QUESTIONS?
