Embed Size (px)
Citation preview
Passive/Active Social Media Proposal
www.passiveactive.design
Essential Social Media
• Facebook• YouTube• Instagram• Snapchat• Twitter• LinkedIn
• Know target audience• Appeal to target
audience• Tailor each platform• Maintain consistency• Be professional• Promote Products
Both• Wide Array of Viewers• Must be professional
Facebook• Photo Focus• Short Text• Some user-generated
content
YouTube• Video Focus• Text for Indexing• All corporate
produced video
Both• Avid consumers
wanting maximum media consumption
• Photos or short videos
Instagram• Focus on user
generated/product placement
Snapchat• Show behind the
scenes snapshots
Promoting Discounts & Promo CodesHashtag TrendsProduct Placement/User Generated Content
Tell Professionals about the CompanyFeature Successful ProjectsConnect with Future Employees
Team Members• Social Media
Facilitator*– Implements social
media marketing as decided by the Social Media Manager
– Be trained on professional social media management
– Salary $30-35K
• Social Media Director*– Works with upper
level management on social media marketing
– Provides new ideas and researches newest social media platforms and techniques
– Salary $35-40K
• Social Media Public Relations Manager*– Responsible for
handling complaints/concerns
– Responsible for crisis intervention
– Salary $30-35K*Quarterly reports necessary for evaluation
Website – www.passiveactive.design
Layout• White text black
background (Minimalistic)– Will be good for the image
heavy site• Many product images
– Visually show clients examples of what you do
• Online Store– Don’t try to sell everything
online
Content• About Company
– History• Products/Services
– Link product if possible• Online Store
– Signature items • Contact
– Include Social Media PR Manager
www.passiveactive.design
Online Store• Customizable Signature
Items– T-shirts with file upload ability– Music Video Outline Form– Array of Customizable Print
Products
How much in the Online Store?
• Focus on items where face-to-face is not needed
• Streamline projects where you need a lot of information with an online form
Passive/Active Social Media
Facebook• Reaches Wide Audience• Sample work• Testimonials from Clients• Promotions• Help narrow your target
audience based on results• Multimedia supported• Can promote certain
posts/create ads for page
YouTube/Vimeo• Produce corporate videos to
post on website & Facebook• Give future clients visual
understanding of the company
• Showcase flagship projects• Sell the professionalism of
the company
• Update daily• Keep information
current• Stay ahead of trends• Offer incentives• Engage users – contests,
user-generated contentMore
Followers
Current, Relevant
Information
Incentives
Relate to Users’ Needs
YouTube/Vimeo• Updated
frequently/weekly, bi-weekly
• Connect with future clients• Project professionalism of
company• Gives Visual Stimulation• Videos attract users with
good use of keyword and description
More Subscribers
Visual Foundation
Company Legitimacy
Searchable Text
Continuity
Physical Business• Trendy• Progressive• Experimental• Edgy
Online Presence• Current• Savvy• Accepting• Trend-Setting
