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Mainak Roy
Deepak Ravishankar
Paradigm Shift in Implementing Documentation
Strategy
Agenda
• Why a Change in Strategy?
• Best Practices
• Call to Action
Why a Change in Strategy?
1
Answer customer queries
2 3 4 5
Empower customer’s by
parallel content
Availability of the content
Make the best use of call logs and marketing
feedback
Data analytics
Best Practices
Top Call Drivers
Scrub call logs to understand customer’s
pain point
Listen to your audience When and how to launch?
Determine how to address the top issues
Technical Forums
Real-time customer interaction
Clarify policies Long term relationship
Trustworthy conversation –Boost customer experience
Product Videos
Interactive approach to address complex field
issues
End to end solution –Create a playlist for related
videos
Localize the videos
Promote trusted links – Video Blogs
Technical White Papers
White Papers are based on critical use case scenarios
Be specific – Talk about the actual use case
scenario
Multichannel broadcast –Increase traffic
Generate potential customers by influencing decisions
SEO Strategy
Increase searchability -Build links using relevant
KeyWords
Optimize content to increase click-through rate
Assessment
Use content specific KeyWordsin introduction/description/alt
data
Social Media Presence
Build brand for the product
Create Social Signals Trust
Follow your audience over multiple forums
Analytics
Analyze customer sentiments
Take advantage of various analytic tools
Use logical observations for decisions
Determine the content popularity
Allow your customers to spread the information over multiple platforms
Implement SEO strategy –Increase the social media
presence
Use analytics observation for decisions
Use marketing feedback and call log data
Content should be unique and indexable
Interact with your customers to understand their
requirement
When to launch - Content launch should synchronize with the release schedule
Revisit and revamp the content as required
Contact us:
For More Information
• Mainak Roy
@mainakroy9
in.linkedin.com/in/mainakseobrandsmac
• Deepak Ravishankar
@DeepakRsatDell
– in.linkedin.com/in/deepakravishankar