MUSIC MAGAZINE PROPOSAL:PAPER AEROPLANE

Ayat Awan

Masthead Ideas / House Style

As my magazine will be named paper aeroplane, I want to use fonts and colours that remind me of an airline logo. That's why I have chosen to go with simple fonts, as you can see below. The colours I am using are pastel, as when I design my actual magazine cover, these colours will complement it. I am aware that it is difficult to see the second design I have come up with, however, with the right image it could work really well.

My house style consists of the colours of white, black and blue. This is because the white and black, in writing will match well with a blue background also having neutral colours followed with a colour such as blue will really complement the magazine.

Why Paper Aeroplane?The name I have chosen to give my magazine is, ''Paper Aeroplane''. Mainly because, the idea of a paper aeroplane is so child-like and innocent, but also it is creative and fun. Which is the kind of vibe I want my magazine to have. But also, in terms of slang it does mean a joint, or a blunt. Which is the total opposite to the innocent and child-like belief. The name I have chosen to go with is about perspective. It is, rebellious and could bring a sense of excitement to some but, on the other hand it could symbolise imagination and innovation. Therefore I think Paper Aeroplane is a name fit for the Indie Rock/Pop music magazine, I plan on designing.

Content IdeasI want my magazine to have fun and creative content. Something that will catch the attentions reader without them losing interest. I would like for there to be interviews with the hottest indie rock/pop artists or bands. This is because by having content related to what people are talking about, your magazine is likely to be more successful as you are giving your audience what they want. Including information on upcoming artists who the readers seem to enjoy listening to is beneficial towards the artist and the magazine itself. One helpful thing I would like to include in my magazine is, reveiws, which could be on the newest released albums and songs. Along with providing the readers information on the hottest artists along with their merchandise. There would be information on live event and gigs which are being planned to take place in the new future. Lastly, seeing as my magazine is after all a, music magazine, I would like to add a chart listing of the best indie rock and pop music.

Seeing as I want my magazine to be aimed at both male and female, I will need to provide my content in such a manner that everyone is able to relate to it. For example, fashion is one of the biggest worries of almost everyone. Even though the main focus of my magazine is music, I would like for there to be articles on maybe indie fashion, in such a manner which the concept of the music magazine will not be distracted, therefore in a subtle way. In which there could be articles on ''How to Dress More Indie'' or just simple tips. This could be a way to make the magazine fun, have a main focus but also to broaden its range of content which would make it more applicable to a wider audience.

I want the content to be presented in fun, eye-catching and creative way. As I think these factors could link to what makes a successful magazine. I want it to have a pop of different colours but also have that dark, mysterious way, giving it a sense of uniqueness.

Publisher InfoI would like Bauer Media to be my choice of publisher. Bauer Media is a media company in Hamburg, Germany. This publishing company has been very successful since 1875, since then they have established themselves, with having a portfolio of 600 magazines, around 400 digital products and 50 radio and TV stations all around the world. Also, they publish magazines such as Kerrang! (which was the publisher for my case study) and Q-Magazine which matches to genre of my magazine, which is rock/indie rock/indie pop. Therefore this publishing company would be the most suitable for my magazine. Mainly because it is already successful meaning it will help new coming magazines also become successful as they know what they are doing.

Magazines that I am familiar with, such as Kerrang! has very different content to what I have planned for my magazine. Kerrang! Is filled with advertisement and double page spreads based on interviews. However, my magazine is going to be filled with various content including, reviews, tips on other aspects such as fashion (without taking the focus off the music magazine concept), interviews on the hottest artists of the month and much more! Also, another thing that makes my magazine different is that my music genre is indie rock/pop combined so its not only aimed at a certain audience.

Target Audience The target audience I would prefer to go with is from ages 20 onwards. Even though there is not a age restriction on my magazine, it is likely people from within the age 20+ will be likely to have extra cash to spend on a magazine. According to the social grading system, I would like to aim my magazine at the groups A, B and C1. As these social groups would be known to have a stable enough lifestyle to spend extra cash on a music magazine of their favourite music genre. The gender I would like my make my magazine the target is, both male and female. I want to create a magazine that a male or female could relate to, where the content both enjoy reading. As for psychographics, I would focus on the explorer and mainstreamer. Mainly as, the explorer likes to explore new things, and as my magazine would be new an explorer would help it become more known. Leading for me to make social media websites, as this is a great way to advertise the music magazine, leading the mainstreamer to become aware of my magazine. For a mainstreamer they follow trends that are big on social media websites also, my magazine must contain issues on popular artists and bands, which are really big and known at the moment. Mainstream people tend to follow the trend that everyone does, therefore it my magazine contains articles or interviews based on a artist or band who is exceptionally successful, they are likely to buy it. Another reason why I have chosen to go with an age group of 20 and over is because, the style of language I will be using in my magazines will be informal and can have swear words in it, therefore I think i that 20+ is the most appropriate age for my magazine.

DPS Q’s:Lana Del Rey

◦ Tell us about, what your path to success was like?◦ Where did your passion for music arise from, has it always been something you have loved doing or did it develop somehow?◦ What is your motivation for the kind of music you write. Is it from personal experiences or found inspiration? ◦ When you find it difficult to write a song, what do you do to motivate yourself? Do you have a certain place or someone you go to for

inspiration?◦ Your real name is Elizabeth Grant, where did your famous stage name Lana Del Rey come from?◦ What are you thoughts on femininity linked with indie culture? ◦ You have mentioned that you would like to make your music in your own style. Do you reckon that you may have control over your own

record, some time soon?◦ Do you have any fears?◦ ‘’Everything happens for a reason’’, but if you were to go back and change something from the past, would you?◦ What do you do when you are not working? ◦ you spent your early life growing up in Lake Placid, New York. How was it growing up there?◦ In your music, you use a lot of religious quotes, and symnbols. You even have a song named ‘Religion’. Where does your faith and beliefs

come from?