2
Digital Performance NETWORK OF THE YEAR Four Years In A Row 72 OF THESE HAD DIGITAL AT THEIR CORE 124 CANNES LIONS 58% 6 BRANDED CONTENT & ENTERTAINMENT LIONS 8 DIRECT LIONS 5 OUTDOOR LIONS 3 CREATIVE EFFECTIVENESS 6 HEALTH & WELLNESS 8 PR LIONS 2 CREATIVE DATA LION 1 FILM CRAFT LIONS 2 PHARMA 4 CYBER LIONS 12 MEDIA LIONS 2 PRESS LIONS 2 DESIGN LIONS 2 MOBILE LIONS 9 PROMO & ACTIVATION LIONS 2015 2014 2013 2012

Ogilvy & Mather Cannes Lions 2015 Digital Performance

Embed Size (px)

Citation preview

Digital Performance

Network of the Year Four Years In A Row

72of these had digital at their core

124 caNNes lioNs

58%

6Branded

Content & entertainment

Lions

8Direct Lions

5OutdOOr

LiOns

3Creative

effeCtiveness

6HealtH & Wellness

8PR

Lions

2Creative Data Lion

1Film CraFt

lions

2Pharma

4Cyber Lions

12Media Lions

2press lions

2Design Lions

2Mobile lions

9Promo &

ActivAtion Lions

2015201420132012

Outtweeted Twitter

agency and brand mentions

613 1,142 1,1733,069

4,0995,381 5,923

7,704

28,084

28x more mentions than aNY other

ageNcY

8x more mentions

than twitter

4xmore mentions

than google