2014 Nurses Week Behind the Numbers

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Top 5 Nurses Week Accomplishments

CCNA & CFACT created 14 graphics to celebrate Nurses Week, resulting in 5,863 post likes and 1,266 post shares.

Facebook and twitter posts resulted in 30,503 engagements (likes, comments, shares, Retweets, and clicks) within one week.

The Campaign for Action website received 5,316 unique views during nurses week, a 130% increase over 2013.

CCNA published 2 feature articles on the Campaign for Action website. The articles resulted in 2,038 unique views during nurses week.

CCNA created a graphic for AARP to highlight Nurses Week on social media. The graphic resulted in 12,553 post likes and 16,925 post shares.

CCNA & CFACT created 14 graphics to celebrate Nurses Week

30,503 Shares, Comments, Likes, and Clicks

Campaign for Action Website 5,316 unique views.

130% increase in website traffic over 2013 Nurses Week

74% of visitors to the website were new visitors

2 Nurses Week feature articles by Meredith Courville

Cross-post RWJF Human Capital Nurses Week content

Content featured in the CFA Weekly Update and share on the listserv

Facebook ads optimized to drive traffic to the website

Campaign for Action Feature Articles

Resulted in 38% of CFA website traffic during Nurses Week.

Facebook ads on the feature articles resulted in 4,954 Actions including Post Likes, Website Clicks, Post Shares, and Comments.

Over 60 comments on the articles initiated conversation and dialogue on nursing leadership.

Ads shared with over 200,000 people on Facebook helping to increase the awareness of CFA.

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AARP Nurses Week Graphic First time AARP has shared Nurses

Week message on social media.

Graphic created by Stefanie Cruz

Received 12,565 post likes, 16,882 post shares and over 300 comments on the main AARP Facebook page.

AARP’s 3rd best performing post in the past 6 months. Reached more than 1 million people.

Nurses Week graphic and content also shared by 33 AARP State Offices.

AARP social team now interested in featuring and share additional Nursing content.