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The sleepover of your dreams.Night At
KLM Airplane ApartmentNight At
WaterstonesNight At
Floating HouseNight At
Launch
National Online
Press Overnight Stay
Blogger Breakfast
#FloatingHouseParty
Instagrammer Afternoon Tea
Fashion Shoot
Social Spot It
Upstaging Boris
10K New Users
200 million social
impressions
340 pieces of press coverage in the UK alone
73,500 landing page hits
200 journalists experienced the Floating House
first-hand
5 events
38% of entries were first-time users
Comms Social Media
PartnershipsExperiential
Social Experiential
Happy Family
Paris CatacombesNight At
Where do you dream to sleep?Night At