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Social Media Creds by Neuronimbus
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Social Media Optimization
Zivpreet KaurSocial Media Lead
Let’s Get Social!
Did you know?• Your TG is on SM platforms for at least 30 minutes in a day
through Desktop / Mobile!
• India is the 3rd largest country on the social landscape!
• Social media is a dialogue, which means you get real time feedback from your audience!
• People visiting your page might not come back, fans like SM pages & keep getting updates!
• By planning right, brands can tap SM for generating revenue!
What’s a good Starting Point?
Understanding your SM Goals
Analysis of your current SM Assets
Analysis of competitors assets
Creating a strategy tailored to your Brand
User Generated
Content
Connect with your
value proposition
Link with consumer’s
lifestyle
Organic Content
How do we engage the TG?!
“An idea of platforms we Target”
Why Facebook?
“Maximum User Base & most popular Social Media Platform on the planet”
“Reach your relevant target audience and get the advantage of real time updates”.
Why Twitter?
“Google’s own brainchild, helps you classify your audience In circles letting you target the right people!”
Why Google+?
“Most popular video sharing platform. Over a billion unique users visit YouTube each month”
Why YouTube?
“ The world’s largest professional network. Leverage Industry connections.”
Why LinkedIn?
“ An innovative social platform that allows users toInteract with photos as pin boards, showcase your product”
Why Pinterest?
Phase 1
• Create/Update the online property.• Inorganic growth by way of Ads.
Phase 2
• Growing the network / fan base organically.• Generating content for user engagement.
Phase 3
• Contests, viral promotions and activities.• Creating applications.
Execution Plan: How do we start?
Some of our Clients
A Snapshot of our Work
MEDIA AS THE ROUTE TO CONNECT WITH THEIR CAMPAIGN TARGET GROUP
The Results:• Built a thriving fan base of 100k fans on Facebook & 1k+ followers on Twitter in 45 days.
• Campaign specifics plugged on the basis of fan engagement & feedback.
• Created engaging Apps that went viral.
• Directly impacted campaign registrations through Social Media Engagement.
THE CHALLENGE: TAKE THE MALL TO TARGET AUDIENCE ON SOCIAL MEDIA
The Results:
• Built a thriving fan base of 350k fans on Facebook & 2.5k+ followers on Twitter.
• Select Citywalk clocked the highest Check-Ins on Facebook in 2012.
• Ranked in top 200 fastest growing Facebook Pages in 2013.
• Directly impacted more footfalls to the mall through Social Media Engagement.
THE CHALLENGE: TOI SELECTED SOCIAL MEDIA AS THE ROUTE TO CONNECT WITH THEIR CAMPAIGN TARGET GROUP
The Results:
Built a thriving fan base of 2.26L fans on Facebook & 1k+ followers on Twitter in 45 days.
Campaign specifics plugged on the basis of fan engagement & feedback.
Created engaging Apps that went viral.
Directly impacted campaign registrations through Social Media Engagement.
THE CHALLENGE: OXFORD UNIVERSITY PRESS WANTS TO CONNECT WITH IT’S READERS THROUGH ONLINE MEDIUM
The Results:
Built a thriving fan base of 25k fans on Facebook.
Campaign specifics plugged on the basis of fan engagement & feedback.
Engaging content and brand specific updates created brand equity in long run.
COVER PHOTOS
COVER PHOTOS
Creatives & Doodles
Creatives & Doodles
Creatives & Doodles
FACEBOOK APPS
NEXT UP…YOUR BRAND!
LET’S NUEROIZE!