Music streaming websites and social media

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    25-Jul-2015

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<p> 1. MUSIC STREAMING WEBSITES AND SOCIAL MEDIA An analysis of Spotify, Pandora Radio and Last.fm 2. PURPOSE: Spotify Pandora $8.4 million - most recent expected investor valuation (ability to change the market) $3.6 billion - Publically traded worth -WHY IS SPOTIFYS VALUE SO MUCH HIGHER? -HOW ARE SPOTIFY AND PANDORA DIFFERENT? -ANALYZE THEIR SOCIAL MEDIA TACTICS 3. HOW ARE THEIR APPROACHES TO STREAMING MUSIC DIFFERENT? Spotify Last.fm Pandora Absorbed Last.fm Scrobbling suggesting music by what similar listeners like = Social- centered Genome rhythm, melody, tempo = biology-based Tracks any music you listen to through third party plug ins Tracks Up or Down on just Pandora.com (2007) - Hirschorn 4. HOW MANY PEOPLE ARE PAYING FOR EACH SITE? Spotify Last.fm Pandora 1.25M followers Internal app for Spotify est. 2014 360 K followers $8.4 million - most recent expected investor valuation (ability to change the market) $3.6 billion - Publically traded worth 15 million subscribers 3.3 million subscribers 60 million monthly listeners 76.5 million monthly listeners Percentage of new listeners constantly inclining Percentage of new listeners constantly declining 53 countries 3 countries (dominates in U.S.) 20 million songs 15 million songs 5. DIFFERENCES IN WEBSITE/APP INTERFACE Spotify (website, app) Last.fm (website, plays thru Spotify) Pandora (website, app) Ability to listen to artist Ability to listen to artist Categorizes similar artists Number of Followers Number of Listeners Related Artists Tab Related Artists Tab Related Artists Section Number of Plays Number of Plays (more specific) Personal Network (links to Facebook) Personal Network Merch Tour Dates Tour Dates Pictures, videos, charts, tags, journals, news and groups 6. SPOTIFY - ALEXA 7. PANDORA - ALEXA </p>