Music

channels

MTV

• MTV is separate from all the other music

channels on the TV, which distinguishes

that its not a music channel anymore,

whereas they have other channels such as

MTV rocks, MTV base etc. MTV typically

features reality TV.

MTV schedule:

MTV Music schedule:

MTV Rocks:

MTV

MTV was first broadcast on August 1st 1981 and is owned by Viacom media networks and is American based, however across all MTV channels they reach

387 million households.

On the main MTV channel they broadcast mainly reality shows which are targeted at young adults and teens. However on the other MTV partner

channels they play solely music and depending on the genre of the channel the target audience varies, but MTV’s sole target audience is young teen to adult.

Many bands and artists are featured throughout the MTV channels, allowing them a larger target audience through genre.

MTV have been seen as very controversial throughout the years within the content shown. They used to not show videos of urban contemporary r&b

music artists, which prevented the company from producing the promotional vehicle. They also censor videos to eliminate drugs, sex, racism and violence

within both lyrics and video.

Around 1991, Nirvana broke through the music industry with alternative music, which hit the charts and more alternative bands having more air time on TV.

Kerrang

Kerrang first broadcast in Spring 2001, and is owned by Box television part of Bauer media group.

The music played is mainly metal, rock and pop punk, and heavy metal/death metal and black metal get less air time. The channel also plays featured programmes focusing on a compilation

of one bands songs or one bands greatest songs against another's, e.g. fall out boy vs. sum 41. Alongside a 30 minute program that features a band greatest hits, they also have shows featuring a band/artist who introduce either a show about their top songs or a show featuring

their favorite song of all time or songs that have inspired them throughout their career, e.g. fall out boys top ten anthems. This shows engagement between the band and the station, also

encourages fans to watch more as they get to have an insight into their favorite artist and also see them introduce the songs. Kerrang also does a weekly chart segment much like other music channels, but focuses on that weeks top rock videos. Also at the end of the year they

have an annual Rock 100, consisting of most requested videos from the year.

In terms of censorship Kerrang often have to dub over lyrics or blur certain aspects of a video. Also many videos are heavily censored to remove profanity, violence and reference to religion.

Kerrang is broadcast on Sky and Virgin alongside the other music channels, often closer to similar music channels such as scuzz.

The target audience of Kerrang is commonly 16-24 years old but many other people will listen in or buy the magazine as they often feature older bands with a different target audience such

as ACDC or Aerosmith.. The main viewers of the channel are 40% female and 60% male.

Magic

Magic first broadcast on 13th September 2001 and is owned by Box television, part of Bauer media group.

The music played consists of easy listening music ranging from the 80’s, 90’s and some 00’s.

The channel also takes song requests, allowing viewers to get the music played of their choice, which is a common feature of

channels owned by Bauer media group.

Magic airs on Freeview, Sky and Virgin media, which targets their demographic more suitably. As their main audience is

around the age of 35+ due to the music played, they also feature a segment called todays magic hits, which therefore appeals to a

wider audience, allowing them to gain a variety of viewers throughout the day.