Embed Size (px)
Citation preview
Member Meeting 2October 25, 2016New York City
Learn more about Member Meetingshealth.socialmedia.org/meetings
Methodist Le Bonheur HealthcareAmanda Mauck
Storytelling: Using strong storytelling to increase social engagement
StorytellingUsing strong storytelling to increase
social engagement
Amanda MauckDirector, Digital Engagement
Why storytelling?1. Cause empathy in the listener
2. Help with recall
3. Create or enhance connections with our brands.
Elements of a Strong Story1. A central premise
2. Strong three-dimensional characters who experience change over time
3. A place or situation where change occurs
4. A protagonist
5. An antagonist
6. A conflict
7. A story arch - either good or bad
Stories are sharable
Whose story are we really telling?
Whose story are we really telling?
Twitter = Consecutive Tweets
Stories = Increased Engagement
Whose story are we really telling?
Let your families tell the story for you
Questions?
Amanda MauckDigital Engagement Director [email protected]
twitter.com/lebonheurchild facebook.com/lebonheurchildrensinstagram.com/lebonheurchildrens
Learn more aboutpast and upcomingMember Meetings
health.socialmedia.org/meetings
Member Meeting 2October 25, 2016New York City
Learn more about Member Meetingshealth.socialmedia.org/meetings
