Medicine in the Technological Age

Twitter: @gdyagra

IG: @gwen.mom.md

Objectives

• 1/ To discuss the advantages and disadvantages of modern technology in the proper delivery of appropriate healthcare

• 2/ To discuss proper social media etiquette for patients and doctors and its use in and outside the hospital.

Milestones in Technology

Top 5 Healthcare Technology Trends and Innovations

• Availability of Information and Big Data

• Improved Communication

• Electronic Health Records

• Telemedicine/Telehealth

• Mobility and Mobile Apps/ Activity Trackers

Can you relate?

1990s

• Radiographic Films

• Harass lab personnel to look at logbook

• Retrieve old chart

• Fax? Email?

• Pager

• Landline

• Look for Journals – Library, Index Medicus

• Transparencies, Ektachrome slides

2017• PACS

• Online Retrieval of Labs

• Access Previous Records: MDPORTAL

• Phone Camera

• Viber/WhatsApp/Telegram/Messenger

• SMS/Cellphone

• UptoDate/Pubmed

• Powerpoint, Keynote, Other Apps

Disadvantages of Health Informatics

#1 Expensive #2 Requires time to adapt

#3 Overdependency #4 Susceptible to network hackers

Sidak, et al. Health Informatics

Disadvantages

• Fitness Apps/ Trackers – lack of regulation

• Websites – provides general info but not as reliable as clinicians

• A 2015 study from Harvard Medical School and the RAND Corporation found that of the top 23 online symptom checkers, correct diagnoses were listed first in only 34% of standardized patient evaluations.

• Privacy issues

• Dependency

Definitions: Social Media

• Social Media are the platforms that enable the interactive web by engaging users to participate in, comment on and create content as means of communicating with their social graph, other users and the public. Social media has the following characteristics:

• Encompasses wide variety of content formats including text, video, photographs, audio, PDF and PowerPoint.

• Allows interactions to cross one or more platforms through social sharing, email and feeds.

• Involves different levels of engagement by participants who can create, comment or lurk on social media networks.

Definitions: Social Media

• Facilitates enhanced speed and breadth of information dissemination.

• Provides for one-to-one, one-to-many, and many-to-many communications.

• Enables communication to take place in real time or asynchronously over time.

Definitions: Social Media

• Is device indifferent. It can take place via a computer (including laptops and netbooks), tablets, and mobile phones

• Extends engagement by creating real-time online events, extending online interactions offline, or augmenting live events online.

Heidi Cohen – Riverside Marketing Strategies

Beware of FAKE NEWS!

• Free social networking website

• Registered users create profiles, upload photos, and videos, send messages

• Keep in touch with friends, family and colleagues

• Marketplace

• Groups

• Events

• Pages

• Presence technology

What is Instagram?

Instagram is a fun and quirky way to share your life with friends through a series of pictures. Snap a photo with your mobile phone, then choose a filter to transform the image into a memory to keep around forever.

We imagine a world more connected through photos.

Tweet (n.)A Tweet may contain photos, videos, links and up to 140 characters of text.

Tweet (v.)The act of sending a Tweet. Tweets get shown in Twitter timelines or are embedded in websites and blogs.

Twitter An information network made up of 140-character messages (including photos, videos and links) from all over the world.

https://support.twitter.com/articles/215585

Hashtag: a #hashtag is a way to bring together disparate users on the same topic, without the tweets needing to know each other already.

Hashtags can also be a way to archive conversations on a theme, and discuss events or conferences.

You can click on any #hashtag (for example #altmetrics) and find all recent tweets which have included it. This is the best way to tweet around a specific module (or academic topic).

#csmcIM2017

Kristin Appenbrink, REAL SIMPLE

STATUS UPDATES – what to avoid• Intentionally vague posts• Chronic complaining• Meaningless call to action• Oversharing• Posting too frequently

Key points

• Patient Confidentiality

•Defamation

•Doctor-Patient Boundaries

•Other Boundaries : Colleague’s Online Conduct

Connect. Share.Reach.Teach.Respect.Encourage.Repeat.