Kyle Wales (L-DHM Year 12)

Media Studies:

XXL Reader Profile

XXL mission is to take a mature real and intelligent approach to hip hop music. XXL keeps up with hip hops energy and targets the people that live for urban music. The general target audience for XXL magazine is 78% male readers, with the median age of 27, and 44.7% college buyers, and 67% African Americans. Priced at $5.99 XXL is the number 1 selling magazine on the newsstand which outsells magazines like Rolling Stone, Vibe, and spin. The readers of XXL purvey hip hop culture; consume music, and fashion and lifestyle on a level that defines logic. The readers are either in clubs, online, onstage, and at shops (places they can gain or access music from). XXL readers helped the magazine to become NO.1 most influential brand in rap media. XXL is no.1 selling ABC audited music publication sold worldwide and is the hip hops media brand.