Measure

More than a number

your social media impact

So you are on social media.

Now what?1. Set goals and objectives2. Use tools to gather data3. Use what you learn to increase impact

Goals• Social media impact is more than number of followers.

• Should align with your publication goals.

Define

Example Goals• Build relationships with readers• Expand readership to new audiences• Have more conversations with readers• Drive traffic to your website

Tools• Look at built in insight tools• Find third party tools to help• Pay attention to tags in posts• Use custom short links

LearnWhat can you

• Who is visiting your site• When they are looking posts• What time they are looking• What social media platform they are using

Facebook Insights

Facebook Insights

Tweriod

TweetReach

TweetReach

Statigram

Statigram

Short Links

More resources• Klout• Google Analytics• Tweepi• Hootsuite

Impact

Use data to increase

What did you learn about your audience?What times were links most likely clicked on?What types of posts generated the most clicks?What platform is more widely used?How did expectations compare to reality?

Follow ThroughDesignate someone to gather information on social media impact.Create monthly reports.Break down the information – What does it say about your audience?Compare to expectations.What opportunities can you build off of?Adjust objectives.

• Set Goals• Measure using tools• Learn from the data• Repeat

Takeaways