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HELLO
Edward Bass
Social & Content Consultant
@audiosilver
(social data hobbyist)
Owned Media Paid Media Earned Media
• Websites
• Social channels
• Apps
• Social Ads
• PPC
• Programmatic
• Native Advertising
• PR
• Influencers
• Advocates
Using Brandwatch to optimise across:
How This Works….
“The Social Web”
VOLUME SENTIMENT SOURCE DEMOGRAPHIC
INFLUENCE TOPICS INTERESTSLANGUAGE
CUSTOM CATEGORIES
Owned Media
“The Social Web”
Develop Relevant &Engaging Content
informed by
• Emerging Trends• Demographic Insight• Audience Interests
Owned Media Paid Media
“The Social Web”
Develop Relevant &Engaging Content
informed by
• Emerging Trends• Demographic Insight• Audience Interests
OptimiseAudience Targeting
• Audience Insight• Custom Audiences• Identifying Keywords
Owned Media Paid Media Earned Media
“The Social Web”
Develop Relevant &Engaging Content
informed by
• Emerging Trends• Demographic Insight• Audience Interests
Identify and LeverageAdvocates & Amplifiers
• Influencers• Super Fans• Communities
OptimiseAudience Targeting
• Audience Insight• Custom Audiences• Identifying Keywords
Owned Media Paid Media Earned Media
“The Social Web”
INSIGHTS INTO AUDIENCE BEHAVIOUR & PREFERENCE
OWNED MEDIA
CUSTOMCATEGORIES
Peak periods of brand mentions throughout 2014
VOLUME BY WEEK
Higher than average mentions from North America during Winter 2014
Peak periods of brand mentions throughout 2014
VOLUME BY MONTH/CONTINENT
Audience interestedin Sports
DEMOGRAPHICS
Audience interested in Sports / Health & Fitness most active in June & July 2014
PAID MEDIA
BRANDWATCH EXPORT
INVESTIGATION
PURCHASED
THINKING OFBUYING
CUSTOM CATEGORY:PURCHASE BEHAVIOUR
TOP KEYWORDS FROM ‘INVESTIGATION’ CATEGORY
NEWS SITES WHICH HAVE BEEN POSTIVE ABOUT BRAND
EARNED MEDIA
TOP SITES: BLOGS
NEGATIVE TWITTER AUTHORS BY IMPACT
SOCIAL
PR
STRATEGY
MEDIA
SEARCH
MOBILE
Thank you!
Any questions?