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@GuyKawasaki and @PegFitzpatrick 2
@GuyKawasaki and @PegFitzpatrick 3
@GuyKawasaki and @PegFitzpatrick
valuableBE1
@GuyKawasaki and @PegFitzpatrick
• Inform, assist, or entertain
Be valuable
@GuyKawasaki and @PegFitzpatrick
Inform
@GuyKawasaki and @PegFitzpatrick
Assist
@GuyKawasaki and @PegFitzpatrick
Entertain
@GuyKawasaki and @PegFitzpatrick
• Inform, assist, or entertain
Be valuable
• Pass the re-share test
@GuyKawasaki and @PegFitzpatrick
• Inform, assist, or entertain
Be valuable
• Pass the re-share test
• Embrace the NPR model
@GuyKawasaki and @PegFitzpatrick
cleverBE2
Be clever
@GuyKawasaki and @PegFitzpatrick
• Piggyback on services (Alltop)
Be clever
@GuyKawasaki and @PegFitzpatrick
• Piggyback on services (Alltop)
• Share what’s already popular
Be clever
@GuyKawasaki and @PegFitzpatrick
• Piggyback on services (Alltop)
• Share what’s already popular
• Use Lists, Circles, and Communities
@GuyKawasaki and @PegFitzpatrick
graciousBE3
Be gracious • Share other
people’s content
@GuyKawasaki and @PegFitzpatrick
Be gracious • Share other
people’s content
@GuyKawasaki and @PegFitzpatrick
• Give thanks
Be gracious • Share other
people’s content
@GuyKawasaki and @PegFitzpatrick
• Stay positive or stay silent
• Give thanks
@GuyKawasaki and @PegFitzpatrick
organizedBE4
@GuyKawasaki and @PegFitzpatrick
Be organized
• Use the right tools
Be organized
• Use the right tools
@GuyKawasaki and @PegFitzpatrick
• Create a calendar
Be organized
• Use the right tools
@GuyKawasaki and @PegFitzpatrick
• Create a calendar • Be consistent
@GuyKawasaki and @PegFitzpatrick
dramaticBE5
Be dramatic • Add visuals to each
post
@GuyKawasaki and @PegFitzpatrick
Be dramatic • Add visuals to each
post
@GuyKawasaki and @PegFitzpatrick
• Add text on top of visuals
Be dramatic • Add visuals to each
post
@GuyKawasaki and @PegFitzpatrick
• Add text on top of visuals
• Add user-generated content
@GuyKawasaki and @PegFitzpatrick
optimalBE6
Be optimal • Perfect your avatar
@GuyKawasaki and @PegFitzpatrick
Be optimal • Perfect your avatar
@GuyKawasaki and @PegFitzpatrick
• Perfect your cover
Be optimal • Perfect your avatar
@GuyKawasaki and @PegFitzpatrick
• Perfect your cover • Use optimal visual
sizes
Twitter 1024 X 512 pixels
Instagram 640 x 640 pixels
Facebook 940 x 788 pixels
Pinterest 735 x 1102 pixels
Be optimal • Perfect your avatar
@GuyKawasaki and @PegFitzpatrick
• Perfect your cover • Use optimal visual
sizes • Go native
@GuyKawasaki and @PegFitzpatrick
boldBE7
Be bold • Take a stand
@GuyKawasaki and @PegFitzpatrick
Be bold • Take a stand
@GuyKawasaki and @PegFitzpatrick
• Show your passions
Be bold • Take a stand
@GuyKawasaki and @PegFitzpatrick
• Show your passions • Be topical and timely
@GuyKawasaki and @PegFitzpatrick
cluelessBEDon’t
8
Don’t be clueless
• Don’t buy fans and followers
@GuyKawasaki and @PegFitzpatrick
Don’t be clueless
• Don’t buy fans and followers
@GuyKawasaki and @PegFitzpatrick
• Don’t ask for reshares
Don’t be clueless
• Don’t buy fans and followers
@GuyKawasaki and @PegFitzpatrick
• Don’t ask for reshares • Don’t abdicate to
agencies and interns
@GuyKawasaki and @PegFitzpatrick
activeBE9
Be active
@GuyKawasaki and @PegFitzpatrick
• Try stuff
Be active
@GuyKawasaki and @PegFitzpatrick
• Try stuff
• Repeat your tweets
Be active • Try stuff
@GuyKawasaki and @PegFitzpatrick
• Get on Pinterest
• Repeat your tweets
@GuyKawasaki and @PegFitzpatrick
curiousBE10
Be curious
• Jump on new platforms
@GuyKawasaki and @PegFitzpatrick
Be curious
@GuyKawasaki and @PegFitzpatrick
• Jump on new platforms
• Watch what others do
Be curious
@GuyKawasaki and @PegFitzpatrick
• Jump on new platforms
• Watch what others do
• Go Incognito
@GuyKawasaki and @PegFitzpatrick 48
