- 1.Social Media Week @Markam & Wells The Scoop Amazon Knows
you Better Than Your Spouse: The Future of Metrics Sports and
Social Media Cars.com | Turning Autojournalism into Social Media
Content Content, SEO and Social Door to More Lessons from Nissan
Social Media Law Lessons
2. The Scoop 200+ Events Media & Publishing. Lifestyle &
Culture. Society & Environment. Business &
Entrepreneurship. Advertising & Marketing. Education &
Learning. Politics & Government. Science & Technology.
Health & Wellness.Cities Berlin, Bogota, Chicago, London, Los
Angeles, Mumbai, San Paulo, Toronto27% of total US internet time is
spend on social networking sites. 15% of total US mobile time is
spend on social networking sites. 3. The Future of Metrics 4. Panel
Favorite Examples Coke -Benefits to both parties Affirm -Phone
Number & Birth DateCoke YouTube is the No. 1 Brand on Facebook
5. Case Studies: Using Metrics for Predictions DIVORCE = POTENTIAL
FUTURE CREDIT PROBLEMSGuest ID Use a CC, coupon, survey, mail a
refund, call customer service, open an email, visit the website
Pregnancy 6. You Have the DataNow What? Assumption-based
ThinkingListen to your data.More heads = Checks and balances.Look
at the whole. 5 Facebook metrics marketers should be measuring:
Fans, Organic Reach, Engagement, Storytellers, Click-through 7.
First Step in Metrics: Tracking Effectively Effective measurement
must align with your set measurable objectives. - Peter Druker:
SMART (Specific, Measurable, Actionable, Realistic, Timed)Specific
Describe your objectives to the results you want. Dig deeper for
quantitative. Measurable Youll want to use metrics in the campaign
review. Achievable 100% goals Realistic Ensure you have the
resources. People & Tools. Timed Specific time frames makes
your objectives real and tangible. 5 Facebook metrics marketers
should be measuring: Fans, Organic Reach, Engagement, Storytellers,
Click-through 8. Social Media & Sports 9. Natural Convergence
Three Areas that Fit Well into Social Media: -Behind the scenes. In
the locker room, player celebration, real time access -Opinions on
top of facts -Ability to build a brand personality -Player
interaction Twitter Stats: Tweets with hashtags get 2X more
engagement 10. Pre-Game Generate buzz before the game. Create FOMO.
Atlanta Falcons Case Study Launching Tuesdays Microsoft Surface -
Falcon's Social HubFlicker: 87 million users, 8 billion photos *as
of March 2013 11. Live Twitter -Crowd engagement -Bringing together
the fan community -Discover major influencers -Incorporate
sponsorsMore than 80% of fans use social media while watching a
game. More than 60% use it while attending a game. 12. Daily
Excellent ways to: -Show Personality -Highlight Special
EventsFriendfeed, developed by former Googlers, today is owned by
Facebook. Top users hail from Turkey & Italy. 13. Constant
Communication Your fans are always listening and engaging -Positive
Mission Control Tour -NegativeCentral Americas popular choice for
social networking and gaming in-one. 14. Making the Cut: Cars.com
15. Nothing Different Than Publishing Get it right Clear Consumer
Benefit To the Point Fast, but Thoughtful Make it EngagingGoogles
+1 is the fastest growing widget. 16. When Creating Content: Top
Tips Copywriting: Design Consideration: Write for both car-seekers
and nonCelebrate your seekers Milestones Shoot for a 6th grade
reading level Celebrate editorial awards Celebrate editorial POV
Share segment tips Highlight high-end YouTube has over 800 million
unique visitors each month. photography 17. Content, SEO and Social
18. Write for the Audience not the machines. Quality Content >
Quantity Content. Dont play tricks. Never force conversation or
expertise. Dont have an SEO strategy; Have a content strategy that
supports SEO.Instagram has over 150 million users on the platform,
16 billion photos shared, and 1 billion likes happening each day.
19. Road to Good SEO Five Quick Tips > 1. Make sure your page
loads within 3 seconds. 2. Produce content and then optimize for
SEO. 3. Think of bitly URLs as secondary SEO. 4. Dont get caught up
in social & SEO analytics. 5. Create a human-to-human
experience.68% of the 500+ million users on Google+ are male. 20.
Door to More Lessons from Nissan 21. Social is a Door to More
Nissans Goal with Social Media: Turn Social Users into Owners and
Owners in to Social Users Why? Because while Social ROI still seems
a bit illusive, COI is obvious and impactful. How do they reach
their goal? Produce engaging content Test, test, test Accept that
their social media tools are not web shopping tools 75% of Twitter
users use hashtags. Nissans #Nissan360 was used more than 1,000
soon after campaign launched. 22. Nissan Door to More Video Contest
Vine and Instagram Contest Situation Nissan invites Instagram video
and Vine users to print, cut out and build a 3D model of the new
Versa Note then use that prop to shoot a video about what you love.
Entries must be shared on Instagram or Twitter (Vines parent
company) using the hashtag #VersaVid. Three videos will be selected
to run in the Versa TV ad and six entrants will receive a $1,000
Amazon.com gift card. Results Nissan received around 150 entries
and a high amount of engagement and impressions. Lessons Learned
Simple: Make the contest easier.31% of the Top 100 Brands are using
Tumblr to connect with its 112+ million users. 23. Vine saw a 403%
growth between Q1 and Q3 this year making it the worlds fastest
growing app. 24. Social Media Law 25. Copyright, Intellectual
Property, Ownership, etc.Q. Your write a blog post or take a
picture with your phone. Who owns it?A. You do. If you create it,
you own it, until you say otherwise. From the moment you fix your
original creative work in a tangible medium, you own copyright in
it.There were 30 million Reddit posts in 2012. 26. Copyright,
Intellectual Property, Ownership, etc.Q. Who has ownership and
rights to content after its posted to a website, Facebook, Twitter,
Pinterest, etc.?A.You still do. Youve made it easier for people to
infringe your rights, but you still own it.There are over 74
million users and 2.6 million companies on LinkedIn. 27. Copyright,
Intellectual Property, Ownership, etc.Q. So, do the social media
sites have a right to use the content you posted to their sites?A.
More than likely, yes. It varies by channel, but when you sign up
for these services, you have agreed to give up some of your
rights.In Oct. 2012, Digg had 1.5 million visitors. In Oct. 2013,
Digg has decreased to less than 350,000 visitors. 28. Copyright,
Intellectual Property, Ownership, etc.Q. What about brands? Do
brands have the right to use content that is posted to social
media?A. If it falls under fair use, yes. If the owner has granted
permission, yes. Otherwise, it is copyright infringement.Pinterest
drives more traffic to publishers than Twitter, LinkedIn and Reddit
Combined.
