Manage your social media in 15 minutes a day

HOW TO GET RESULTS FROM SOCIAL MEDIA IN 15 MINUTES A DAY

By: Laurel Robbins @Laurel RobbinsMichael Hodson @GoSeeWrite

Laurence Norah @Lozula

travelbloggersassociation.com Twitter: @PTBAssoc


Key Elements of Getting Results From Social Media in 15 Minutes a Day

• Be Where Your Target Audience Is

• Align Your Efforts with What Your Audience Wants From You

• When to Post

• What to Post

• My #1 Time Saving Tip


Choosing a Social Media Platform

• Choose the ones your audience is on

• If your audience is on more than one, choose as many as you realistically have time for

• It’s better to do 1 really well, than do 3 poorly

• By being ‘everywhere’, you end up being nowhere


Demographics of Social Media Platforms


Align Your Efforts with What Your Audience Wants

So….what does your audience want?

How to Determine What Your Audience Wants

• Use: Klout.com, Kred.com, MyTopTweet.com, Facebook Insights, Twitter Analytics, Google Analytics, HootSuite

• What did your top posts have in common?

– Time they were posted?

– Photos or links to articles?

– Purpose: I.e. To inform? Make someone laugh? Sell something?

– Were the hashtags the same?

– Were the topics similar?travelbloggersassociation.com Twitter: @PTBAssoc

Repeat Past Successes: My Top Tweet


Repeat Past Successes: Twitter Analytics


Connect with Your Audience

• Ask questions, have a conversation.

• You should be talking WITH people, not TO people.

• Engage and be engaging. Here are some ideas:


Include More Photos in Your Posts• Images on Twitter

get 150% more retweets than text only posts

• Images on Facebook get 53% more likes than text only posts


Hold a Photo CompetitionHold a reader photo competition

Creates user engagement

Builds brand awareness

Creates community good will

Generates potential client leads


Ask a Question/Fill in the _____.Ask a question to:

create engagement

Build brand awareness

Questions result in double the comments. Fill in the blanks result in 9X more comments


Best Time To Post?

• When most of your followers are online


Facebook: Insights>Posts


Twitter: Tweriod


My #1 Time Saving Tip

• ……..SCHEDULING!!!!


Scheduling Tools

• Facebook (schedule in Facebook)

• Twitter, Google+ Page & LinkedIn Use BufferApp–Can be used to schedule posts,

photos and quotes travelbloggersassociation.com Twitter: @PTBAssoc

BufferApp


BufferApp


BufferApp


What Can Be Scheduled/What Shouldn’t Be

Content to Automate:• Links to blog posts and relevant articles• Photos linked to timely events, i.e. first day of spring

What Not to Automate:• Direct messages on Twitter• Future events that you can’t predict, i.e. “So happy to be on the sunny beaches

of the Maldives” … it’s pouring rain

• Strive for a combination of scheduled content and real-time content

Always take 5-10 minutes a day to respond to messages/replies, make comments on your social media platforms. It humanizes your brand.


Time Summary: What 15 Minutes a Day Looks Like

• 15 minutes/day x 7 days = 105 minutes

• Monday: Scheduling for the week: 20 minutes, 10 minutes replying/commenting, 5 minutes unfollowing in ManageFlitter

• Tuesday – Thursday : 10 minutes getting new followers-ManagerFlitter, 5 minutes replying/commenting

• Friday: 5 minutes replying/commenting

• Saturday/Sunday: 0 minutes

• 20 Minutes remaining: Creating/monitoring Facebook ads, Twitter Chat, more commenting etc.

• Total: 105 minutes


Summary• Be Where Your Audience Is Give Them What They Want (Analyze

your past successes and repeat, repeat, repeat)

• Post When your Audience is online

• Schedule posts on social media once a week

• Find a balance between scheduled content and real-time content

• Create engagement: Talk WITH your followers, not TO your followers

• Look at your timeline: would you want to follow your account?


Thank You! Questions

• Laurel Robbins MonkeysandMountains.com @Laurel_Robbins, [email protected]

• Michael Hodson GoSeeWrite.com @GoSeeWrite, [email protected]

• Laurence Norah FindingtheUniverse.com @Lozula, [email protected]

• For PTBA inquiries [email protected]


mailto:[email protected]