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Making Sense of Social Media To Help Your Business Grow By Lorri Ratzlaff makingsenseofsocialmedia.org

Making Sense of Social Media for Entrepreneurs and Small Business Owners

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The best and most effective social media strategies involve those who are willing to tell their stories. Effectively sharing YOUR STORY through the different social media channels is crucial to your social media marketing success. This will help you determine exactly which social media channel is right for you and your BEST customer.

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Page 1: Making Sense of Social Media for Entrepreneurs and Small Business Owners

Making Sense of Social MediaTo Help Your Business Grow

By Lorri Ratzlaff

makingsenseofsocialmedia.org

Page 2: Making Sense of Social Media for Entrepreneurs and Small Business Owners

makingsenseofsocialmedia.org

About Lorri

  

Page 3: Making Sense of Social Media for Entrepreneurs and Small Business Owners

  

Social Media 101

  

Page 4: Making Sense of Social Media for Entrepreneurs and Small Business Owners

makingsenseofsocialmedia.org

Social Media Stats:

  

Facebook is still the biggest kid on the block

Page 5: Making Sense of Social Media for Entrepreneurs and Small Business Owners

makingsenseofsocialmedia.org

YouTube is the #2 search engine on the web

Social Media Stats:

  

Page 6: Making Sense of Social Media for Entrepreneurs and Small Business Owners

makingsenseofsocialmedia.org

Twitter needs to be taken seriously

Social Media Stats:

  

Page 7: Making Sense of Social Media for Entrepreneurs and Small Business Owners

makingsenseofsocialmedia.org

Social Media Stats:

  

There are some predicting that by 2016 Google+ will surpass Facebook on “social sharing”

Page 8: Making Sense of Social Media for Entrepreneurs and Small Business Owners

makingsenseofsocialmedia.org

Social Media Stats:

  

LinkedIn is a great site for businesses if you are looking to increase traffic and leads

Page 9: Making Sense of Social Media for Entrepreneurs and Small Business Owners

makingsenseofsocialmedia.org

Social Media Stats:

  

Marketers are taking advantage of this under utilized social network to build a deeper connection with their audience

Page 10: Making Sense of Social Media for Entrepreneurs and Small Business Owners

makingsenseofsocialmedia.org

Social Media Stats:

  

Pinterest … DEFINITELY NOT Obsolete

Page 11: Making Sense of Social Media for Entrepreneurs and Small Business Owners

makingsenseofsocialmedia.org

Social Media Stats:

  Pinterest … FREE Traffic Source

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makingsenseofsocialmedia.org

  

Social Media 101

  

Page 13: Making Sense of Social Media for Entrepreneurs and Small Business Owners

makingsenseofsocialmedia.org

  

Social Media Strategy

  Know your Target Market

Page 14: Making Sense of Social Media for Entrepreneurs and Small Business Owners

makingsenseofsocialmedia.org

  

Social Media Strategy

  Have a Goal in Mind

Page 15: Making Sense of Social Media for Entrepreneurs and Small Business Owners

makingsenseofsocialmedia.org

  

Social Media Strategy

  Which Social Network to Use &

Why

Page 16: Making Sense of Social Media for Entrepreneurs and Small Business Owners

You MUST be an active storyteller to create Authenticity

makingsenseofsocialmedia.org

Social Media Strategy

  

Page 17: Making Sense of Social Media for Entrepreneurs and Small Business Owners

Why You Should Be Using Facebook Ads

makingsenseofsocialmedia.org

Social Media Strategy

  

Page 18: Making Sense of Social Media for Entrepreneurs and Small Business Owners

makingsenseofsocialmedia.org

DO NOT DO THIS!!Social Media Strategy

  

Page 19: Making Sense of Social Media for Entrepreneurs and Small Business Owners

makingsenseofsocialmedia.org

I can most easily be reached online:

facebook.com/makingsenseofsocialmedia twitter.com/lorriratzlaff ca.linkedin.com/in/lorriratzlaff 

Other contact information:makingsenseofsocialmedia.orgmakingsenseofsocialmedia@gmail.com604.852.0695 

How to Reach Me

  

Page 20: Making Sense of Social Media for Entrepreneurs and Small Business Owners

Making Sense of Social MediaTo Help Your Business Grow

By Lorri Ratzlaff

makingsenseofsocialmedia.org

For packages and rates:Please contact me.