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Speech I gave in Jan 2014 about the top 10 things to know about #SocialMedia to become a rock star... and now to create REAL connections and engagement. #strategy #facebook #twitter #Linkedin #trendsfor2014 #youtube #socialmediastrategy
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Making it BIG on Social Media
(And having them LOVE you!)
www.SOCIALVENTION.com
“Every biz owner CAN build their bottom line through social media
strategy.”~ Cindy Morrison
#1 You MUST have a Social
Media STRATEGY!
HOPE is *NOT* a strategy!
Strategy:Specific goals
Specific Reasons Specific Resources
Biz Goals
Fan Base=
Distribution
Sales Funnel
Content is KING
Strategy:BrandingMarketing
Competitive AnalysisSocial Media Platforms
#2 Where Are Your Clients?
(Not Always Where You Think!)
Rapportive
Facebook “Family Reunion”
~ Most frequently checked website~ 1 in 6 on Facebook~ 852 million logins
Twitter “Cocktail Party”
~ 17 Million (CT, OR, KY, KS & OK) ~ HIGHLY tuned into brands
~ 3 times more likely to follow brands than Facebook users
~ Majority on mobile
LinkedIn “Board Room”
~ 2 new users sign up every second~ More than 1 million groups
~ 60% use as their primary professional network
~ 50% of Fortune 500 hire through LI
Pinterest “Bulletin Board”~ 80% Women
~ Spend more $ more often then other top 5 social media sites
~ 47% online consumers based decision on recommendation
YouTube “Bite Size TV”
~ 1 out of 2 on the Internet
~ 2nd Most Search Website after Google
~ If YouTube were a country... It would be the THIRD LARGEST after China &
India”
#3 Two Cool Tricks
For Each Platform
It’s NOT LogoBook!
Hyperlink & Apps
Strategically Stalking w/ Excellence
~ Collaborators~ Competitors~ Customers~ Mentors~ Media
Reach the Media
Company Profile
LinkedInAdd Contacts
Pinterest Boards
Guest Pinner
Expert Videos
Subscribe Video
#4 Two Tricks to DOUBLE
Your Fan Base
Tap CURRENT Peeps
Follow BACK!
#5 TOP TOOLS
Hootsuite
Measure~ bitly
~ Facebook Insights~ Sprout Social~ Tweet Reach
For Fun!~ RedStamp
~ Kanvas~ Diptic
~ iWatermark
#6 Free Offerings
Social Media Magic
Book Preview
#7 Convert to Customers
Who’s Engaging?
Guidelines~ Follow up
~ Heat Cases~ After Hours~ Proactive
#7 D’oh!
When It Goes South…
When Bad Things Happen
When to respond?~ Make amends
~ Review develops legs
~ Missing facts
~ Angry w/ you, not just life
~ Someone is offended for you
#8 Protect Your Brand
NOW!
Protect Your Brand!**Background and hiring**
~ Employee guidelines are a MUST!
~ Talk about what’s acceptable (& what’s not)
~ Non disclosure?
~ DO NOT request social media passwords
#9 Think Local…
Go Global!
Search.Twitter.com
#HR
#PR
#SocialMedia
#Obama
#Socialvention
Target Locally
#10 2014 Trends
Promoted Post
Targeted Ads
80 / 20 Rule
Value #1Information
Engagement
Upcoming Class!
Jan 30th 8-week Group Intensive
Regularly $495
$395 Register TODAY!
SPECIAL THANKS!!
For more Social Media training and support, visit www.SOCIALVENTION.com.
Facebook.com/CindyWMorrison
Twitter - @CindyWMorrison
YouTube.com/CindyWMorrison
