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Keyword-centric social media monitoring tools only tell part of the story. What if you could map a perimeter, anywhere in the world, and monitor social content regardless of hashtags and keywords? Location-based social media monitoring lets brands engage key customers at exactly the right moment during events and sponsorship activations, within retail locations and more. Geofeedia's powerful platform searches real-time, geotagged content from Facebook, Twitter, Instagram, YouTube, Flickr, Picasa and Viddy, filling in the gaps left by keyword and hashtag searches.
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Real-time, location-based social media intelligence
Real-time, location-based social media intelligence
May, 2014
See what’s happening right now, anywhere in the world.
The basics
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Draw a lens around any location in the world
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Discover geotagged content using multiple views
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Analyze or export the archived data
Background & market
Geofeedia is the pioneer in location-based social media intelligence
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Hyper-local, real-time search capabilities • Location-based, open source social media monitoring and mining, used to
compliment traditional keyword-centric social tools.
Patented technology • Our patented (8), cloud-based technology simplifies and focuses social media
monitoring, analysis and engagement.
Data archival and analysis • We host and archive monitored regions in our secure data warehouse. This data
can be analyzed using our tool or exported for use in others.
Our solution at a glance
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Easy to use, point-and-click interface
Discover geotagged social media posts from within any defined location
Monitor multiple locations in real time and archive data
View content from multiple social platforms in one view
Use custom filters to sort and organize data
Analyze patterns and trends from archived data
Facebook Twitter Instagram YouTube Flickr Picasa Viddy
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The volume of content is massiveSmartphone penetration in the U.S. is nearing 67%
Among social media users ages 18 and older, 30% say that at least one of their accounts is currently set up to include their location
There are more than 500 million tweets per day
An average of 55 million Instagram photos are posted each day
There are currently 757 million daily active users on Facebook
1 million photos are shared on Flickr every day
1 billion YouTube users are uploading an average of 100 hours of video per day
Sources: Twitter, Facebook, Instagram, Flickr, YouTube, PewResearch, comScore
And users are postingon-the-go
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Sources: comScore, PewResearch
U.S. smartphone penetration is nearing 67%
60% or so of social media time is spent on mobile devices
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Compliment keyword-centric search tools and data with geographical data to uncover the complete story.
A large majority of content does not contain relevant keywords
#
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A small sample of our customers
How we help brands
Brands leverage Geofeedia for…
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Real-time consumer insights
Live event monitoring
Community engagement
Sentiment management
Crisis management
Product research and testing
Competitive intel
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During live event activations, Geofeedia is used for:
• Real-time, on-the-spot engagement
• Driving traffic to brand experiences
• Understanding what consumers are talking about
• Audience data capture and post-event analysis
• Responding to service issues
Use Case: Experiential Marketing and Sponsorship Activation
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How are consumers interacting with your product at a specific location?
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Use Case: In-store IntelligenceSee what customers are engaging with Identify hyper-local trends Identify seasonal trends
Monitor special offers Identify regular shoppers and advocates Respond to service issues
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A national natural foods grocery chain is leveraging Geofeedia for use within multiple stores throughout the country to:
• Monitor shopper trends • Engage influencers • Gain insights from within local
competitors • Respond to service issues • Identify actionable themes, content,
and socialgraphic patterns
Use Case: In-store Intelligence
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Stream real-time feedback from multiple locations simultaneously
Capture content from within locations, even when keywords aren't used
Implications for: • Hotel chains • Restaurants • Retail stores • Airports and airlines • The list goes on…
Use Case: Customer Service
