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#locality15 @localitynews
Locality ’15#socialmedia101
Getting the basics of social media right
@cardiffbred @lornamedia
@becspider @joshardlow
@amarniwood @VJHuntley
#locality15 @localitynews
#locality15 @localitynews
#locality15 @localitynews
Your experiences of social?
32%
34%
40%
45%
46%
52%
53%
60%
70%
72%
Brands I don’t use
Celebrities
Elected officials
A well-known online personality
A company CEO
Employees of a company
A journalist
Companies I use
An academic expert
My friends and family
Informed
Public
TRUST IN INFORMATION CREATED BY EACH AUTHOR ON SOCIAL NETWORKING SITES, CONTENT SHARING SITES AND ONLINE-ONLY INFORMATION SOURCES
CONTENT CREATORS:FRIENDS/FAMILY AND EXPERTS ARE MOST TRUSTED
TRUSTED
NEUTRAL
DISTRUSTED
#locality15 @localitynews
#locality15 @localitynews
Your goals?
• Profile raising
• Campaigning
• Fundraising
• Volunteer recruitment
• Increase membership
• Mobilise supporters
• Increase website traffic
• Attend events
• Sales
#locality15 @localitynews
Your audiences
• Who are they?
• Where are they?
• What are their needs, values and interests?
#locality15 @localitynews
Getting started –which platforms?
YouTube
Messaging – Facebook Messenger, WhatsApp
The others - Vine, Snapchat, Pinterest
Doing it right on Facebook
WaterAid UK
Taps & toilets change lives!
Inspiring, positive, colourful images
illustrate powerful messages
Core Arts, Hackney
Positive community
activities challenge mental
health stereotypes
Doing it right on Twitter
Building a buzz abut #Locality15
Great illustrations
Cheeky use of other hash tags to raise
our profile beyond our followers
National Citizenship Scheme
Engages with 15-17 year old
audience using their language
and interests
Doing it right on YouTube
Torfaen Council
Rough & ready charm with a
public service message
(and Elvis!)
#locality15 @localitynews
Getting started –which platforms?
YouTube
Messaging – Facebook Messenger, WhatsApp
The others - Vine, Snapchat, Pinterest
Who is doing social well in your
community?
#locality15 @localitynews
Social media –be awesome!
• Don’t SOS!
• Know your audience
• Don’t be an egg!
• Establish your voice
• Your call to action? Eg link to website or donor page
• Tell stories – the great work that you do
• Have conversations
• Mix it up – videos, pictures, graphics
• What’s popular? #trending
• Short & sweet!
#Dogselfie for Manchester Dogs Home
• Following a fire at Manchester Dogs’ Home which killed 43 dogs,
the charity received over £600,000 worth of donations through a
JustGiving page set up by Manchester Evening News.
• The incident has also provoked a massive response on social
media, with people snapping ‘Dog Selfies’ and posting them
online alongside screenshots of their donation to the charity.
• The campaign gathered pace in just a few hours and was over in
a few days, showing how quickly social media campaigns can
take off.
Trying something new - St Giles Trust tests paid-for promotion
Not so awesome
What to do when
it goes wrong
How would you handle
these?
Bad experiences travel fast
#locality15 @localitynews
Need more help?
Social media guides on www.locality.org.uk
Facebook Help Centre – Create a Page
Twitter - Getting Started
We like CharityComms.org.uk