Local business lisitng & Social Media plan | Arslan rauf

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Analysis Reports

Prime Communication


Local Search

Optimizing Your

Business Listing

And Increasing

Your “Findability”

By Arslan Rauf


Contents What is Local Search? ................................................................................................................................... 4

What is Local SEO? ........................................................................................................................................ 4

Typical Local Search… ................................................................................................................................... 4

Local business listing Platforms .................................................................................................................... 5

Top Local business listing sites ...................................................................................................................... 6

How to submit listing in google and get rank ............................................................................................... 9

Benefit to create a local business page ...................................................................................................... 10

Express Yourself With Bigger, Better Cover Photos .................................................................................... 11

Use Google+ as Your Business Page ............................................................................................................ 12

Join and Create Communities ..................................................................................................................... 12

Get Local ..................................................................................................................................................... 13

Write reviews on your listing page ............................................................................................................. 14

Mobile Coverage ......................................................................................................................................... 15

How to Get Started on Yelp ........................................................................................................................ 16

Create a strong photo gallery ..................................................................................................................... 17

Recognize the value of your customer reviews .......................................................................................... 18

Respond to reviews ..................................................................................................................................... 19

Track and use metrics in your Yelp dashboard ........................................................................................... 20

Social Media Marketing .............................................................................................................................. 21

Facebook ..................................................................................................................................................... 23

Create a Page While Logged in as Your Profile on facebook ...................................................................... 23

Choose Your Category from the Drop-down Menu and Name Your Page ................................................. 24

Add Your Profile Picture .............................................................................................................................. 24

Add Your Basic about Information .............................................................................................................. 25

Like Your Own Page .................................................................................................................................... 25

Do Not Invite Your Email Contacts Yet........................................................................................................ 25

Share Something ......................................................................................................................................... 25

Add a Cover Photo ...................................................................................................................................... 25

Add to You About Page ............................................................................................................................... 25

Review Your Permissions ............................................................................................................................ 25


What is Local Search? Local Search is online consumers looking to find qualified local businesses, by entering “top of mind”

search term(s) + a geographic modifier.

Example: [8080 taxes]

What is Local SEO? Local SEO is search engine optimization that makes your business listing more relevant to local search

queries.

Note: Involves both content and reputation management across multiple sites.

Typical Local Search… Let’s look for a AT&T service in Houston, TX

“AT&T” = keyword (product, service, category)

“Houston TX” = geographic modifier (the location)


Local business listing Platforms

Local Business Listings have an inevitable draw-

back to a local business.

Time resources!

Updating your local business at six or more

local listing websites is only the tip of the ice

berg.

Maintaining these listings becomes an ongoing

weekly event.

Do You Understand How This Works At Each Local Business Listing Website?


Top Local business listing sites

1. Google http://www.google.com/local/add/businessCenter

2. Bing http://www.bing.com/local/

3. Yahoo! http://listings.local.yahoo.com/

4. Yelp http://www.yelp.com/writeareview/newbiz?search_loc=xxx

5. Merchant Circle http://www.merchantcircle.com/signup/

6. LinkedIn http://www.linkedin.com/company/add/show

7. YellowPages.com http://www.yp.com

9. Whitepages http://www.whitepages.com/

10. Supermedia https://www.supermedia.com/business-listings

11. Yellowbook http://www.yellowbook.com/

12. CitySearch http://www.citysearch.com

13. Mapquest https://listings.mapquest.com/apps/listing

14. Biznik http://www.biznik.com/


15. Local.com https://advertise.local.com/

16. Foursquare https://foursquare.com/

17. ThinkLocal http://www.thinklocal.com/Business-Signup.aspx

18. CitySlick https://www.cityslick.net/reg.php

19. USYellowPages http://www.usyellowpages.com/admin/Listing.aspx

20. SuperPages http://www.superpages.com/

21. Outside.in http://outside.in/

22. Dex http://www.dexone.com/

23. BizJournals.com http://businessdirectory.bizjournals.com/

24. TeleAtlas http://mapinsight.teleatlas.com/mapfeedback/index.php

25. JustClickLocal http://www.justclicklocal.com/user/join

26. Discover our

Town http://www.discoverourtown.com/add/

27. Metrobot http://www2.metrobot.com/def.cfm?j=1

28. EZ Local http://ezlocal.com/

29. twibs http://twibs.com/registration.php

30. LocalEze https://webapp.localeze.com/extranet/createaccount.aspx

31. Kudzu https://register.kudzu.com/packageSelect.do

32. CityVoter http://cityvoter.com/

33. Manta http://www.manta.com/claim

34. Zipweb http://www.zipweb.com/apply_login.php?go_to_apply=yes

35. MatchPoint http://www.matchpoint.com/


36. UsCity.net http://www.uscity.net/listmysite.html

37. Local Site

Submit http://www.localsitesubmit.com/

38. InfoUSA http://leads.infousa.com/Landing/UpdateListing.aspx?bas_vendor=99862

39. Axciom http://www.databyacxiom.com/

40. Infignos http://www.infignos.com/addlisting/speedlist.cfm

41. Yellow

Assistance http://www.yellowassistance.com

42. Get Fave http://www.getfave.com/

42. My Huckleberry http://www.myhuckleberry.com/

43. GenieKnows http://www.genieknows.com/

44. MojoPages http://www.mojopages.com/biz/signup

45. Brownbook http://www.brownbook.net/business/add/

46. Magic Yellow http://www.magicyellow.com/add-your-business.cfm

47. CitySquares http://my.citysquares.com/search

48. TeleAtlas http://mapinsight.teleatlas.com/mapfeedback/index.php

49. Navteq GPS http://mapreporter.navteq.com/dur-web-

external/secured/submitDur.do?userType=CONSUMER&language=en#home

50. Judy's Book http://www.judysbook.com/post


How to submit listing in google and get rank

Step .1

Create a google plus

profile

Complete your profile

100%

Profile Name must be a

real human name

Step .2

Create a page with your Location name or brand name


Step .3

Choose Local business places

Benefit to create a local business page

Having your own page/listing helps in interacting with the clients

more. Reviews works as a hall mark to online reputations. The higher

the rating with positive reviews you have, the more will be the

customers.

Take an edge from your competitors and build an instant trust with

the clients by greeting them with a page that show all your glowing

reviews.

Let People know you more with the help of Relationship marketing

so that you can retain the customer attention.

Spread the words more through advertise marketing, spend a good

amount and tweet more about every little thing.


People habitually go more to google in search of queries than

facebook, therefore google plus is much more of value in getting the

new customers than the facebook.

Express Yourself With Bigger, Better Cover Photos

Take advantage of this great visual branding opportunity and upload an

impressive design that is 2120 pixels wide by 1192 pixels high.


Use Google+ as Your Business Page

Join and Create Communities

Like many other social network groups, Google+ communities attract spam but Google+ has the best

spam management system in terms of catching spam and holding it for approval by the moderator

instead of making it public. Moderators can also quickly remove and ban users who repeatedly spam.


If you want to circumvent spam in your own

conversations, create your community as private and

invite people of your own choosing. Alternatively, you

can set your community as public and moderate all

requests to join the community.

Get Local Google+ has replaced Google Places and customers who are on Google+ leave reviews on your local

Google+ places page regardless of whether you are active there.

Why Is Google+ so important for local businesses?

First of all, search results now show the reviews, additional details and photos on your Google+ local

places page.


Write reviews on your listing page


Mobile Coverage

Last but not least, Google+ is looking

to become an even bigger resource

for local through their mobile app for

iOS, Android and Symbian


How to Get Started on Yelp Before we get into how to step up your game on

Yelp, let’s cover a few basics.

If your business is relatively new, the first thing

you’ll want to do is see if it has already been listed

on Yelp. Chances are it has.

So go ahead and search for your business’s name.

Once you find it, click the link that says “Work

here? Unlock this Business Page.”

Start with the essentials: Complete 100% your business’s Yelp profile

First of All try to getting your Yelp presence on track is to ensure you’ve got the essentials nailed down.

Having a fully featured profile that gives visitors all of the info they seek is a must.


Create a strong photo gallery Most businesses on Yelp only have a couple of poorly shot photos, usually uploaded by visitors. Some

businesses don’t even have one photo posted. This is a huge opportunity for your business to stand out!


Recognize the value of your customer reviews As you know that positive reviews on Yelp add a tremendous amount of social proof for your

business, not to mention increase your all-important star rating. But customer reviews actually

hold much more value than that.


Respond to reviews We can take advantage of this incredibly valuable tool Yelp has provided business owners. You, as the

business owner, can publicly respond to any review placed on your business profile.

Now, before you start firing away at every bad review that comes your way, stop and consider a more

strategic approach.

If you choose to respond to a comment, do it calmly and respectfully. The key here is to show that you

care. Thank the reviewer for their feedback, and point out things they may not have been aware of, or

explain how you plan to fix or improve whatever it is they were complaining about.

Respond to positive reviews as well! Thank them for coming in and for their kind words. Use this as an

opportunity to highlight the hard work you’re putting toward a great customer experience.


Track and use metrics in your Yelp dashboard

Business owners on Yelp gain access to detailed behind-the-scenes metrics about their business’s

performance on Yelp.


Social Media Marketing

Social Networks are now an important assessment of your SEO strategy. All

search engines will consider your presence (or absence within the social media

space).

In a nutshell, it is almost compulsory to create at least a Facebook and a Twitter

Account if you want to increase the quality score of your website.

How Google manage with Facebook and Twitter

Google accounts for the number of times a page has been tweeted or retweeted.

This has an impact on the research of news and in search of natural results.

Google will calculate your quality score for each user from Twitter and Facebook.

The reputation of Twitter or Facebook User is considered by Google and the

Search engine will calculate the weight of links in their tweet or its fan page. This

is quite important in the case of real time search. Google uses the link found in

the fan pages of Facebook and twitter page with the same rating. Google does not

use any personal information found in the wall.

How Bing will manage with Facebook and Twitter

Bing takes into account the social awareness for Twitter users ("social authority"),

including the number of users and the number of subscribers ("followers"). This

may have some impact on your ranking in the natural results of conventional

research, and much more impact in social research (Bing Social Search) for which

the tweets of people making authority are favored.

Bing calculates the score of authority of a Twitter user. In some cases, if the

person is well known, Bing may be associated with his name. The links in the

tweets are all the more important they are issued by a user authoritative. Bing

will consider shared links via Facebook and links on Fan page. Bing does not

attempt to calculate a reputation score for a Facebook user, because only the

public data are used (not all that is exchanged with "Friends"). To measure the

importance of a shared link on Facebook, Bing relies on the analysis of Twitter: if

the link is shared on the two places, it is more likely to be of quality.


How to improve your “social signals”

KPI’s that you have to optimize your Social Media Plan.

Twitter: the number and importance of subscribers

(followers) o The number of subscriptions (followings)

ratio subscribers / subscriptions o number of retweets (RT)

the number of subscribers from important retweets ratio retweets / tweets to measure whether your tweets are often

retweeted o number of replies (reply) the number of appearances on lists changes in the number of subscribers, retweets, endorsements,

appearances on lists commitment capacity The age of the account the PageRank of the page Profile

Facebook:

the number of fans (friends) the number of interventions on the all

the number of comments the number of "Like" changes in the number of fans, interventions on the wall,

comments, "Like" commitment capacity The age of the account the PageRank o


Facebook

Create a Page While Logged in as Your Profile on facebook Go to www.facebook.com/pages/create.php. Take a look at the main categories of the Pages and

decide which one fits your business. Click on one of the boxes to select that main category for your

business and browse through the categories in the drop-down menus to see which one fits best.


Choose Your Category from the Drop-down Menu and Name Your Page The categories are not always perfect, but for the most part, they aren’t critical. Categories may be more

important for local businesses as they are more visible in Facebook’s Graph Search, which is rolling out.

But the categories aren’t as important for other Pages currently.

Add Your Profile Picture The profile picture is the image that appears next to every post that goes into the news feed from your

Page. The ideal size for a profile photo is 180 pixels by 180 pixels, but it can be larger with different

dimensions. You will be able to adjust the viewable portion of the profile picture by moussing over the

photo and clicking Edit Profile Picture and then Edit Thumbnail.


Add Your Basic about Information

Like Your Own Page

Do Not Invite Your Email Contacts Yet

Share Something

Add a Cover Photo

Add to You About Page

Review Your Permissions

There are endless things you can do to your Page such as add Applications, learn more about getting

into the news feed or do some Facebook advertising. But for now, congratulate yourself on getting your

Page up and running!