Liverpool Business Fair

How to manage your Social Media 4 business in #2DaysSocialAge

Jeanne Hatton – Social Media Academy

twitter: @jeannehatton @2DaysSocialAge

LinkedIn: jeannehatton

email: [email protected]

Hootsuite Certified Professional / Hootsuite Solution Partner

Me

• Owner Uniti Solutions Ltd (18 years)

• Live in Willaston

• Training and Consultancy• Social Media / Social Business / Hootsuite

• Microsoft SharePoint

• Microsoft Office 365

• Microsoft Yammer

• IBM Collaboration Solutions

How far have we come……

Let’s face it – communication was hard in those days…………….

“The tools we use to communicate shape the very foundations of culture, society and business: how we innovate, how we solve problems, how we organize and how we act. Continued innovation is key to continued progress.” Ray Ozzie - @[email protected]

From this……

To this!

Lots of noise

My travelling days were many

Communication with the outside was hard.

Never worked and WHO was Listening….

Only for the privilegedminority like the military…

Facebook grew and grew – giving birth to many other social media platforms

It became a way for me to stay connected to friends and family even though I was miles away. Sometime but not always in exotic locations.

Social Media Academy @2DaysSocialAge @Twirral1 @JeanneHatton

Images sell your business too...make sure yours are formatted correctly on Social Media Platforms! First Impressions Count! James Wallis

Images – best practise

1.TWITTER IMAGES SIZES

header photo: 1500 x 500

2.Profile photo: 400 x 400

3.In-stream photo: 440 x 220

FACEBOOK IMAGE SIZES

1.profile image: 180 x 180 px

2.highlighted image: 1200 x 717 px

3. shared link: 1200 x 627 px

LINKEDIN IMAGE SIZES

1. Standard logo: 100 x 602. Banner image: 646 x 220

minimum3. Career cover photo: 974 x 3004. Square logo: 150 x 50

Twitter……Tweets……….Chats…….Video

In 2011 while at an IBM conference in Florida I discovered you needed Twitter to find where the parties where. That was it – I was hooked.

Evolution of my use of Twitter:• Parties• Information• Engaging with existing

and prospective clients

Twitter – new features• Group chats – invite up to 20 people• 30 second video• Coming soon – Periscope• IBM & Twitter analytics

“Recommended hashtags to get you more reach” #B2BHour #GBHour #iTsLocal (Twirral Marketing)

A Plethora of social media

• Bebo• Mysite• Facebook• Twitter• LinkedIn• Instagram• Snapchat• Pinterest• Google +• Tumblr

Which one shall I use?????

You should choose the right platform for your business.

Choose a platform you feel comfortable with


“What Platform to choose ...Twitter ...Why Because iTis Alive 24/7” Thomas Parr @Twirral1

“What Platform to choose ...Choose a platform That best shows off the quality of your business.” Thomas Parr @Twirral1

Gartner predictis ¼ of businesses will lose market position

How many messages / posts / tweets can you handle - you need a social media management tool.

I was spending most of my journeys switching from social network to social network – some well known and some were private

I began to search for ways of managing my increasing social media addiction.

I tried Tweetdeck


Hootsuite

• What is Hootsuite• A social media management platform

• Can schedule posts

• Can discover content

• Can generate analytics

• Can aid social listening and social engagement


A few of the companies that use Hootsuite….

Adidas, Orange, FC Barcelona, Eurostar International, Oakley, ANZ Bank and many more ………….

Schedule – Create now and share later

See the big picture

– manage your social media profiles from a single dashboard. Post, tweet, share and comment without leaving Hootsuite

Track your success

– easy to read reports deliver realtime results of your reach across the social web

Add free apps

– Enhance your personal dashboard with apps from the app directory such as MailChimp, Soundcloud, Tumblr, Instagram, YouTube, and more.

Share more with Hootlet

Add a twitter feed

Try it yourself at: https://hootsuite.com/hootfeed

Social Listening

• Listen to your prospects

• Listen to your customers

• Listen to your competitors

• Listen for any mention of your brand or company - or

Hootsuite University provided you with expert level social media management skills and industry recognised certification so you can excel at your job and stand out from the pack.

Hootsuite University

• Get certified

• Learn at your own pace

• Become an expert

Hootsuite Certified Professional Course30th March – 4 x 4 hour sessionsBook via Eventbrite

Some of the companies we work with…….

So is it local ………..

But we have plenty of local work too – care to join us. Some of our recent clients are

Social Media Academy @2DaysSocialAge

• We can get you set up on Hootsuite

• We can help you set up your dashboard and define your social strategy

• We can help you or your staff become Hootsuite Certified Professional(s)

• We can provide social media management

Hootsuite Certified Professional Course30th March – 4 x 4 hour sessionsBook via Eventbrite

#Sellping – Twitter training for business by Thomas Parr (@Twirral1)1 x 4 hour session 1st April– book via Eventbrite


Training & ConsultancyFrom

@Twirral1 & @JeanneHatton

Hootsuite 4 part trainingFrom the Social Media Academy

Jeanne Hatton

twitter: @jeannehatton

LinkedIn: jeannehatton

email: [email protected]

Hootsuite Certified Professional

Thank you – if you enjoyed this presentation please tell all your followers
