Upload
catherine-buck-morgan
View
254
Download
1
Embed Size (px)
Citation preview
What is LinkedIn®? “The de facto tool for professional
networking” ◦ TechRepublic, 5/2011
“An ideal way for professionals to present an online profile of themselves”◦ Evening Echo, 5/9/2011
“The most advantageous social networking tool available to job seekers and business professionals today”◦ Forbes, 7/6/2012
More than 238 million registered users (8/2013)◦ LinkedIn hit the 200 million mark in January 2013
Used in 200 countries and territories More than 3 million company pages (6/2013) More than 2 million LinkedIn groups (8/2013)
The world’s largest social network for professionals
39% of LinkedIn members are decision makers:◦ Manager◦ Director◦ Owner◦ Chief Officer◦ Vice President
Who uses LinkedIn?
For members: ◦ Identity: connect, find, & be found◦ Insights: be great at what you do◦ Everywhere: Work wherever our members work
For the customer: ◦ Hire: enable passive recruiting at massive scale◦ Market: identify and engage professionals with
relevant content◦ Sell: transform cold calls into warm prospects
LinkedIn’s value proposition
Increase your market reach Increase product awareness Generate leads Increase your company visibility across
the web Grow your network
What can LinkedIn do for me?
The LinkedIn profile is the new business card
Your profile provides credibility – when it is fully developed◦ Incomplete, poorly developed profiles reduce
credibility Recommendations from your satisfied
customers increase your credibility◦ Recommendations are not to be confused with
LinkedIn’s endorsement system Create confidence in your target audience
The business card with oomph!
Use LinkedIn to: ◦Pre-qualify leads◦Obtain referrals from your connections to
make new connections (warm leads) ◦Provide information about your industry◦Engage with thought leaders in your
industry
Passive lead generation
LinkedIn is full of people who have problems that can be solved
Use LinkedIn to find the people who need your solution
Find and engage buyers Identify decision makers
Active lead generation
Create your LinkedIn profile Create meaningful connections Develop your Company page Find Groups in your industry
◦ Or create your own Group Share, mentor, be mentored, connect
Next steps