Linkedgroups

Success Stories

Case Study 1

A lawyer set up a group on employment law issues for HR Directors and Managers

A year later the group had over 1,000 members

The firm hosted two HR Question Times in its offices

Almost 200 people attended

The vast majority were NOT clients of the firm

The lawyer and his colleagues were able to start to build relationships and to generate work as a result.

He describes this as the most successful business development initiative his firm has ever undertaken.

Case Study 2

Tom Skotidas runs Skotidas, ‘Asia Pacific’s leading agency in B2B social media lead

generation.’

His group, Social Media Lead Generation, which he set up in late 2010 has over 3,300 members (it’s open to client side business to business marketers).

It’s an on-going source of leads for his agency

All B2B relies on 3 key drivers (and Tom’s LinkedIn group has helped Skotidas with all

three)

Brand building (positioning and awareness) 1

Demand generation (growing demand for that which you sell – a good tactic is sharing third party content as this is often more credible than our own – especially if it’s by a traditional news source)

2

Lead generation – both inbound and outbound. However, outbound lead generation is based on having offered extreme value before calling someone

3

Case Study 3

Setting up and running a LinkedIn group has helped us to start to build a community of people who are interested in social media for lead generation in professional services.

We’ve shared knowledge

We’ve learnt from others.

We’ve built relationships and moved some of these beyond LinkedIn.

We’ve generated work.

It’s created opportunities to guest blog

And we’ve given work to other group members and used them to help us.

To benefit from running a LinkedIn group you’ve got to be prepared to give it the time and effort it deserves (I spend around 30-60 minutes a week on the group I run).  

Remember to focus on others and their needs rather than how they can help you, and you’ll start to see a pay-off.

The effort is well worth it.

If you would like more info about setting up and running a successful LinkedIn group, download our e-book for NZ$18.97:

Complete Guide to LinkedIn Groups: Network with the right people. Generate new leads. Get new business”

(available as a pdf and Kindle format)