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Navigating the Ever-Changing Social Media
Landscape: Trends to Watch for 2015
By: Allie Herzog
● Tell your story
● Word of mouth “on steroids”
● Develop a relationship
● Build trust
The Big Question...Why?
● ALS Ice Bucket Challenge
● Sochi Olympics & World Cup
● Ebola
● Malaysia Flight 370
2014’s Social Media Moments
● Video is here to stay!
● #Hashtags create endless conversations
● Social Media can activate change
What We Learned
● On average, brands are on 7 different social media platforms.
● Cell phones are becoming first choice device for social interaction.
● 85% of online users visit YouTube at least once a month.
● Facebook is still the largest global social network, with more than 1
billion active users, however organic reach has dropped drastically since
October 2014.
● Facebook also now has the oldest user base, 25% of their users are 45
plus.
● Multi-networking is flourishing. 91% of 16-64 year olds have visited
Facebook, Twitter, YouTube or Google + in the past month. 19% visited
all 4!
Statistics
TOp Five Social Networks
Some Trends To Watch
Story Telling
Everyone has a story - what’s yours?
● History
● Your “Why”
● Photos
● Videos
● Customer’s stories
I’m listening...but what am I listening for?
● Product development
● Customer service
● Brand enthusiasts
● Address concerns
● Crowdsourcing
● Monitor Sentiment
Social Listening
● Mobile payments
● “Buy” button on Facebook & Twitter
● Shop via Pinterest & Instagram
● Social media influenced purchasing
● Social wallets
Social Commerce
A Breakdown by Network...
● What We Know: The days of “free”
Facebook marketing are over!
● What this Means: An investment must be
made in Facebook advertising to fully reap
the benefits of the platform
To Do: Use Facebook’s behavioral targeting
feature to reach users most likely to engage
with your brand.
● Advertising on the rise
● Hashtags everywhere
● Increased focus on photo & video
To Do:
● Vine videos
● share photos
● leverage hashtags, trending topics &
promoted trends
● consider advertising
What’s New:
● Instagram video
● sponsored photos
● more filters
To Do:
● Tag (users & location)
● Mention & comment
● Follow
● Like
● #Hashtag
What’s New:
● Business accounts
● Promoted pins
● Suggested Pins
● Gifts
To Do:
● Pin products
● Always link back to your website
● Tag, follow & repin
● Verify your business account
Also known as: “the red-headed stepchild
of social media”…
● Important for local businesses
● Impacts search
● Demographic undefined
Google Plus
● Video content is the “new” king…
● YouTube + Google = SEO gold
YouTube
To Do:
● Keep it short (under 3 minutes)
● Post regularly (at least once per month)
● Cross promote with other like-minded
brands
● Title it, tag it, add a channel trailer
YouTube
Thank You!
