Embed Size (px)
DESCRIPTION
Social networking: Is it changing the traditional "definition" of semiotics? Are signs no longer a marriage between the signifier and the signified? Let's think about that.
Citation preview
1
New world order: Three “Like’s” for Facebook, semiotics’ new look
Katherine Watson, Coastline Distance Learning, Fountain Valley, CA
2
New world order
Semiotics Brief history of the science of meaning American (Peirce), European (Saussure) Ferdinand de Saussure’s theory Applications Utility
Katherine Watson, Coastline Distance Learning, Fountain Valley, CA
3
New world order
Semiotics Origins “Classical” Twenty-first century
Katherine Watson, Coastline Distance Learning, Fountain Valley, CA
4
New world order
Semiotics & the science of meaningLe signeLe signifiantLe signifié
Katherine Watson, Coastline Distance Learning, Fountain Valley, CA
5
New world order
Le signe (the sign) In general: Sense impression > meaning
In the “classical” Saussurean senseIn the modern sense
Katherine Watson, Coastline Distance Learning, Fountain Valley, CA
6
New world order
Le signifiant, “signifier”In the “classical” Saussurean senseIn the modern sense Peirce meets us…
Katherine Watson, Coastline Distance Learning, Fountain Valley, CA
7
New? Peirce’s signifiant
Peirce’s threeIconIndex Symbol
Katherine Watson, Coastline Distance Learning, Fountain Valley, CA
8
New World Order
Le signifié, “the signified” In the “classical” Saussurean senseIn the modern sense
Katherine Watson, Coastline Distance Learning, Fountain Valley, CA
9
New? Signifié nouveau
Epitome of modern-day sign = one thumb up? the good side of thisthe not-so-good sidethe confusing/ambiguous/bad side
Katherine Watson, Coastline Distance Learning, Fountain Valley, CA
10
New World Order?
What’s happening? How?Where/among whom? Why?With what consequences?
Katherine Watson, Coastline Distance Learning, Fountain Valley, CA
11
New world orderNew cerebration
episodic + semantic memories = ?New semiotics
the signe = signifiant + signifié + ?
Katherine Watson, Coastline Distance Learning, Fountain Valley, CA
12
New world order
Why is what’s happening happening?How does who interpret what? Why should anyone care?
Katherine Watson, Coastline Distance Learning, Fountain Valley, CA
13
New world order
Good, bad, uglyPerspectives Prospects
Katherine Watson, Coastline Distance Learning, Fountain Valley, CA
