Embed Size (px)
Citation preview
Engaging with and Learning from Customers via Social Media and its Positive Impacts for Students & Families
Presented by: Susan Thares
April 2014
Federal Student Aid
StudentAid.gov Homepage
2
Facebookwww.facebook.com/FederalStudentAid
3
Facebook Post Examples
4
Twitterwww.twitter.com/FAFSA
5
Twitter Post Example
6
Shortened link to info on StudentAid.gov
The more the merrier…
7
YouTube
8
www.youtube.com/FederalStudentAid
Some of our YouTube Playlists
9
Visual.ly (FSA Infographics)
10
www.visual.ly/users/federalstudentaid
#AskFAFSA Office Hours on Twitter
•Integrates social media and customer service
•Different topic each month
•Tweet questions using #AskFAFSA
•SMEs available to answer questions live
•Summarize for those not able to attend
March Office Hours
12
Storify
13
www.storify.com/fafsa
Blog Posts
14
StudentAid.gov/resources
15
Financial Aid Toolkit
16
17
Sample Search Results for Social Media
Questions and Contact Info
Questions on the information presented today?
18
Susan Thares, Digital Engagement [email protected]
Leveraging FSA Content
19
Leveraging Facebook Content
“Like” a specific post or piece of content
20
Leveraging Facebook Content
“Share” our content
21
Leveraging Facebook ContentPosts you can use
22
Leveraging Twitter Content
Follow Us
23
Leveraging Twitter Content
Retweet Us
24
Leveraging Twitter Content
Tweets you can use…
25
Add the @FAFSA Stream to Your SiteGo to: http://twitter.com/widgets (must be logged in)
COPY & PASTE THE FOLLOWING CODE INTO YOUR WEB SITE: <a class="twitter-timeline" data-dnt=true href="https://twitter.com/FAFSA" data-widget-id="258219635218972673">Tweets by @FAFSA</a><script>!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0];if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src="//platform.twitter.com/widgets.js";fjs.parentNode.insertBefore(js,fjs);}}(document,"script","twitter-wjs");</script>
26
Leveraging YouTube Content
Download any of our videos:
http://studentaid.ed.gov/resources
Click on the video you want to automatically download
Subscribe to our YouTube Channel for the latest videos
27
Embed Videos into Your Web Site
Instructions:•Go to YouTube.com/ FederalStudentAid•Select the video you’d like to embed•Click “Share” which will show you a new menu •Click the “Embed” option to receive the code •Copy and paste code to your site
28
Add Infographics to Your Web Site
29
Add Infographics to Your Web Site
30
