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Ike Pigott Y'all Connect Presented by Alabama Power June 13, 2014 Birmingham, Alabama This session on writing for blogs covers the process of turning content into narrative. Learn the steps that ensure you have what you need, and no more. It’s not about fitting a template, or blogging for the sake of blogging, but content that engages from beginning of post to the last word. In as few words as possible.
Citation preview
Less is More
More is Better
Size Matters
Ike Pigott
The Perfect Blog Post
The Perfect Blog Post
Write a lot.
The Perfect Blog PostAverage
My best post ever
10 Things you didn’t know
10 Things you didn’t know
Actors did stunts
13---13
10 Things you didn’t know
Actors did stunts
13---13
10 Things you didn’t know
Actors did stunts
13---13
10 Things you didn’t know
Actors did stuntsPeople were funny
13---13
10 Things you didn’t know
Actors did stuntsPeople were funny
13---13
10 Things you didn’t know
Actors did stuntsPeople were funny
13---13
10 Things you didn’t know
Actors did stuntsPeople were funnyWhoopi = Buttercup?
13---13
10 Things you didn’t know
Actors did stuntsPeople were funnyWhoopi = Buttercup?
13---13
10 Things you didn’t know
Actors did stuntsPeople were funnyWhoopi = Buttercup?
13---13
10 Things you didn’t know
Actors did stuntsPeople were funnyWhoopi = Buttercup?It was a book
13---13
10 Things you didn’t know
Actors did stuntsPeople were funnyWhoopi = Buttercup?It was a book
13---13
10 Things you didn’t know
Actors did stuntsPeople were funnyWhoopi = Buttercup?It was a book
13---13
10 Things you didn’t know
Actors did stuntsPeople were funnyWhoopi = Buttercup?It was a bookNo Iocaine powder
13---13
10 Things you didn’t know
Actors did stuntsPeople were funnyWhoopi = Buttercup?It was a bookNo Iocaine powder
13---13
10 Things you didn’t know
Actors did stuntsPeople were funnyWhoopi = Buttercup?It was a bookNo Iocaine powder
13---13
10 Things you didn’t know
Actors did stuntsPeople were funnyWhoopi = Buttercup?It was a bookNo Iocaine powder
13---13
10 Things you didn’t know
Actors did stuntsPeople were funnyWhoopi = Buttercup?It was a bookNo Iocaine powder
13---13
10 Things you didn’t know
Actors did stuntsPeople were funnyWhoopi = Buttercup?It was a bookNo Iocaine powder
13---13
10 Things you didn’t know
Actors did stuntsPeople were funnyWhoopi = Buttercup?It was a bookNo Iocaine powder
13---13
10 Things you didn’t know
Actors did stuntsPeople were funnyWhoopi = Buttercup?It was a bookNo Iocaine powder
13---13
10 Things you didn’t know
Actors did stuntsPeople were funnyWhoopi = Buttercup?It was a bookNo Iocaine powder
13---13
10 Things you didn’t know
Actors did stuntsPeople were funnyWhoopi = Buttercup?It was a bookNo Iocaine powder
13---13
10 Things you didn’t know
Actors did stuntsPeople were funnyWhoopi = Buttercup?It was a bookNo Iocaine powderReal Dread Pirate
13---13
10 Things you didn’t know
Actors did stuntsPeople were funnyWhoopi = Buttercup?It was a bookNo Iocaine powderReal Dread Pirate
13---13
10 Things you didn’t know
Actors did stuntsPeople were funnyWhoopi = Buttercup?It was a bookNo Iocaine powderReal Dread Pirate
13---13
10 Things you didn’t know
Actors did stuntsPeople were funnyWhoopi = Buttercup?It was a bookNo Iocaine powderReal Dread Pirate
13---13
10 Things you didn’t know
Actors did stuntsPeople were funnyWhoopi = Buttercup?It was a bookNo Iocaine powderReal Dread Pirate
13---13
10 Things you didn’t know
Actors did stuntsPeople were funnyWhoopi = Buttercup?It was a bookNo Iocaine powderReal Dread PirateCary Elwes Gets Hurt
13---13
10 Things you didn’t know
Actors did stuntsPeople were funnyWhoopi = Buttercup?It was a bookNo Iocaine powderReal Dread PirateCary Elwes Gets Hurt
13---13
_______________________
10 Things you didn’t know
Actors did stuntsPeople were funnyWhoopi = Buttercup?It was a bookNo Iocaine powderReal Dread PirateCary Elwes Gets Hurt
13---13
_______________________
__________________
10 Things you didn’t know
Actors did stuntsPeople were funnyWhoopi = Buttercup?It was a bookNo Iocaine powderReal Dread PirateCary Elwes Gets Hurt
13---13
_______________________
__________________
10 Things you didn’t know
Actors did stuntsPeople were funnyWhoopi = Buttercup?It was a bookNo Iocaine powderReal Dread PirateCary Elwes Gets HurtAndre gets slapped
13---13
_______________________
__________________
10 Things you didn’t know
Actors did stuntsPeople were funnyWhoopi = Buttercup?It was a bookNo Iocaine powderReal Dread PirateCary Elwes Gets HurtAndre gets slapped
13---13
_______________________
__________________
10 Things you didn’t know
Actors did stuntsPeople were funnyWhoopi = Buttercup?It was a bookNo Iocaine powderReal Dread PirateCary Elwes Gets HurtAndre gets slapped
13---13
_______________________
__________________
10 Things you didn’t know
Actors did stuntsPeople were funnyWhoopi = Buttercup?It was a bookNo Iocaine powderReal Dread PirateCary Elwes Gets HurtMandy is an asshole
13---13
_______________________
__________________
10 Things you didn’t know
Actors did stuntsPeople were funnyWhoopi = Buttercup?It was a bookNo Iocaine powderReal Dread PirateCary Elwes Gets HurtMandy is an asshole
13---13
_______________________
__________________
10 Things you didn’t know
Actors did stuntsPeople were funnyWhoopi = Buttercup?It was a bookNo Iocaine powderReal Dread PirateCary Elwes Gets HurtMandy is an assholeFencing school
13---13
_______________________
__________________
10 Things you didn’t know
Actors did stuntsPeople were funnyWhoopi = Buttercup?It was a bookNo Iocaine powderReal Dread PirateCary Elwes Gets HurtMandy is an assholeFencing school
13---13
_______________________
__________________
10 Things you didn’t know
Actors did stuntsPeople were funnyWhoopi = Buttercup?It was a bookNo Iocaine powderReal Dread PirateCary Elwes Gets HurtMandy is an assholeFencing school
13---13
_______________________
__________________
10 Things you didn’t know
Actors did stuntsPeople were funnyWhoopi = Buttercup?It was a bookNo Iocaine powderReal Dread PirateCary Elwes Gets HurtMandy is an assholeFencing school
13---13
_______________________
__________________
10 Things you didn’t know
Actors did stuntsPeople were funnyWhoopi = Buttercup?It was a bookNo Iocaine powderReal Dread PirateCary Elwes Gets HurtMandy is an assholeFencing school
13---13
_______________________
__________________
10 Things you didn’t know
Actors did stuntsPeople were funnyWhoopi = Buttercup?It was a bookNo Iocaine powderReal Dread PirateCary Elwes Gets HurtMandy is an assholeFencing schoolThat smile is creepy
13---13
_______________________
__________________
10 Things you didn’t know
Actors did stuntsPeople were funnyWhoopi = Buttercup?It was a bookNo Iocaine powderReal Dread PirateCary Elwes Gets HurtMandy is an assholeFencing schoolThat smile is creepy
13---13
_______________________
__________________
10 Things you didn’t know
Actors did stuntsPeople were funnyWhoopi = Buttercup?It was a bookNo Iocaine powderReal Dread PirateCary Elwes Gets HurtMandy is an assholeFencing schoolThat smile is creepy
13---13
_______________________
__________________
10 Things you didn’t know
Actors did stuntsPeople were funnyWhoopi = Buttercup?It was a bookNo Iocaine powderReal Dread PirateCary Elwes Gets HurtMandy is an assholeFencing schoolThat smile is creepy
13---13
_______________________
__________________ 123456
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10 Things you didn’t know
Actors did stuntsPeople were funnyWhoopi = Buttercup?It was a bookNo Iocaine powderReal Dread PirateCary Elwes Gets HurtMandy is an assholeFencing schoolThat smile is creepy
13---13
_______________________
__________________ 123456
789
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Size Matters
Size Matters
Size Matters
Size Matters
Retsyn
Your post about YC ‘14
Your goal:
What do you want people to know?How do you want them to feel?What are they going to do with the information?
Your post about YC ‘14
So what goes in there?
What elements cannot be replaced?moments?photos?videos?
Your post about YC ‘14
So what goes in there?
What elements cannot be replaced?What order do they need to be in?
chronology?priority?slow reveal?
Your post about YC ‘14
So what goes in there?
What elements cannot be replaced?What order do they need to be in?What do you need to do to be the glue?
transitions?breaks?
Your post about YC ‘14
So what goes in there?
What elements cannot be replaced?What order do they need to be in?What do you need to do to be the glue?Does this need to be more than one post?
Writing for the Screen(s)
Writing for the Screen(s)
Writing for the Screen(s)
Writing for the Screen(s)
Writing for the Screen(s)
Writing for the Screen(s)
Writing for the Screen(s)
Writing for the Screen(s)
Editing StepsLay the EggFit the Nest to the EggPaint the EggHatch the EggTidy the Shell Fragments
START WITH THE END IN MINDEDIT WITH THE END IN MIND
One Thing?
Mandy Patinkin is a sphincterbecause he slapped Andre the Giant
for being a less-talented actor
Ike Pigott@ikepigott