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Less is More More is Better Size Matters Ike Pigott

Less Is More, and More is Better: Size Matters, by Ike Pigott

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Ike Pigott Y'all Connect Presented by Alabama Power June 13, 2014 Birmingham, Alabama This session on writing for blogs covers the process of turning content into narrative. Learn the steps that ensure you have what you need, and no more. It’s not about fitting a template, or blogging for the sake of blogging, but content that engages from beginning of post to the last word. In as few words as possible.

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Page 1: Less Is More, and More is Better: Size Matters, by Ike Pigott

Less is More

More is Better

Size Matters

Ike Pigott

Page 2: Less Is More, and More is Better: Size Matters, by Ike Pigott

The Perfect Blog Post

Page 3: Less Is More, and More is Better: Size Matters, by Ike Pigott

The Perfect Blog Post

Write a lot.

Page 4: Less Is More, and More is Better: Size Matters, by Ike Pigott

The Perfect Blog PostAverage

Page 5: Less Is More, and More is Better: Size Matters, by Ike Pigott

My best post ever

Page 6: Less Is More, and More is Better: Size Matters, by Ike Pigott

10 Things you didn’t know

Page 7: Less Is More, and More is Better: Size Matters, by Ike Pigott

10 Things you didn’t know

Actors did stunts

13---13

Page 8: Less Is More, and More is Better: Size Matters, by Ike Pigott

10 Things you didn’t know

Actors did stunts

13---13

Page 9: Less Is More, and More is Better: Size Matters, by Ike Pigott

10 Things you didn’t know

Actors did stunts

13---13

Page 10: Less Is More, and More is Better: Size Matters, by Ike Pigott

10 Things you didn’t know

Actors did stuntsPeople were funny

13---13

Page 11: Less Is More, and More is Better: Size Matters, by Ike Pigott

10 Things you didn’t know

Actors did stuntsPeople were funny

13---13

Page 12: Less Is More, and More is Better: Size Matters, by Ike Pigott

10 Things you didn’t know

Actors did stuntsPeople were funny

13---13

Page 13: Less Is More, and More is Better: Size Matters, by Ike Pigott

10 Things you didn’t know

Actors did stuntsPeople were funnyWhoopi = Buttercup?

13---13

Page 14: Less Is More, and More is Better: Size Matters, by Ike Pigott

10 Things you didn’t know

Actors did stuntsPeople were funnyWhoopi = Buttercup?

13---13

Page 15: Less Is More, and More is Better: Size Matters, by Ike Pigott

10 Things you didn’t know

Actors did stuntsPeople were funnyWhoopi = Buttercup?

13---13

Page 16: Less Is More, and More is Better: Size Matters, by Ike Pigott

10 Things you didn’t know

Actors did stuntsPeople were funnyWhoopi = Buttercup?It was a book

13---13

Page 17: Less Is More, and More is Better: Size Matters, by Ike Pigott

10 Things you didn’t know

Actors did stuntsPeople were funnyWhoopi = Buttercup?It was a book

13---13

Page 18: Less Is More, and More is Better: Size Matters, by Ike Pigott

10 Things you didn’t know

Actors did stuntsPeople were funnyWhoopi = Buttercup?It was a book

13---13

Page 19: Less Is More, and More is Better: Size Matters, by Ike Pigott

10 Things you didn’t know

Actors did stuntsPeople were funnyWhoopi = Buttercup?It was a bookNo Iocaine powder

13---13

Page 20: Less Is More, and More is Better: Size Matters, by Ike Pigott

10 Things you didn’t know

Actors did stuntsPeople were funnyWhoopi = Buttercup?It was a bookNo Iocaine powder

13---13

Page 21: Less Is More, and More is Better: Size Matters, by Ike Pigott

10 Things you didn’t know

Actors did stuntsPeople were funnyWhoopi = Buttercup?It was a bookNo Iocaine powder

13---13

Page 22: Less Is More, and More is Better: Size Matters, by Ike Pigott

10 Things you didn’t know

Actors did stuntsPeople were funnyWhoopi = Buttercup?It was a bookNo Iocaine powder

13---13

Page 23: Less Is More, and More is Better: Size Matters, by Ike Pigott

10 Things you didn’t know

Actors did stuntsPeople were funnyWhoopi = Buttercup?It was a bookNo Iocaine powder

13---13

Page 24: Less Is More, and More is Better: Size Matters, by Ike Pigott

10 Things you didn’t know

Actors did stuntsPeople were funnyWhoopi = Buttercup?It was a bookNo Iocaine powder

13---13

Page 25: Less Is More, and More is Better: Size Matters, by Ike Pigott

10 Things you didn’t know

Actors did stuntsPeople were funnyWhoopi = Buttercup?It was a bookNo Iocaine powder

13---13

Page 26: Less Is More, and More is Better: Size Matters, by Ike Pigott

10 Things you didn’t know

Actors did stuntsPeople were funnyWhoopi = Buttercup?It was a bookNo Iocaine powder

13---13

Page 27: Less Is More, and More is Better: Size Matters, by Ike Pigott

10 Things you didn’t know

Actors did stuntsPeople were funnyWhoopi = Buttercup?It was a bookNo Iocaine powder

13---13

Page 28: Less Is More, and More is Better: Size Matters, by Ike Pigott

10 Things you didn’t know

Actors did stuntsPeople were funnyWhoopi = Buttercup?It was a bookNo Iocaine powder

13---13

Page 29: Less Is More, and More is Better: Size Matters, by Ike Pigott

10 Things you didn’t know

Actors did stuntsPeople were funnyWhoopi = Buttercup?It was a bookNo Iocaine powderReal Dread Pirate

13---13

Page 30: Less Is More, and More is Better: Size Matters, by Ike Pigott

10 Things you didn’t know

Actors did stuntsPeople were funnyWhoopi = Buttercup?It was a bookNo Iocaine powderReal Dread Pirate

13---13

Page 31: Less Is More, and More is Better: Size Matters, by Ike Pigott

10 Things you didn’t know

Actors did stuntsPeople were funnyWhoopi = Buttercup?It was a bookNo Iocaine powderReal Dread Pirate

13---13

Page 32: Less Is More, and More is Better: Size Matters, by Ike Pigott

10 Things you didn’t know

Actors did stuntsPeople were funnyWhoopi = Buttercup?It was a bookNo Iocaine powderReal Dread Pirate

13---13

Page 33: Less Is More, and More is Better: Size Matters, by Ike Pigott

10 Things you didn’t know

Actors did stuntsPeople were funnyWhoopi = Buttercup?It was a bookNo Iocaine powderReal Dread Pirate

13---13

Page 34: Less Is More, and More is Better: Size Matters, by Ike Pigott

10 Things you didn’t know

Actors did stuntsPeople were funnyWhoopi = Buttercup?It was a bookNo Iocaine powderReal Dread PirateCary Elwes Gets Hurt

13---13

Page 35: Less Is More, and More is Better: Size Matters, by Ike Pigott

10 Things you didn’t know

Actors did stuntsPeople were funnyWhoopi = Buttercup?It was a bookNo Iocaine powderReal Dread PirateCary Elwes Gets Hurt

13---13

_______________________

Page 36: Less Is More, and More is Better: Size Matters, by Ike Pigott

10 Things you didn’t know

Actors did stuntsPeople were funnyWhoopi = Buttercup?It was a bookNo Iocaine powderReal Dread PirateCary Elwes Gets Hurt

13---13

_______________________

__________________

Page 37: Less Is More, and More is Better: Size Matters, by Ike Pigott

10 Things you didn’t know

Actors did stuntsPeople were funnyWhoopi = Buttercup?It was a bookNo Iocaine powderReal Dread PirateCary Elwes Gets Hurt

13---13

_______________________

__________________

Page 38: Less Is More, and More is Better: Size Matters, by Ike Pigott

10 Things you didn’t know

Actors did stuntsPeople were funnyWhoopi = Buttercup?It was a bookNo Iocaine powderReal Dread PirateCary Elwes Gets HurtAndre gets slapped

13---13

_______________________

__________________

Page 39: Less Is More, and More is Better: Size Matters, by Ike Pigott

10 Things you didn’t know

Actors did stuntsPeople were funnyWhoopi = Buttercup?It was a bookNo Iocaine powderReal Dread PirateCary Elwes Gets HurtAndre gets slapped

13---13

_______________________

__________________

Page 40: Less Is More, and More is Better: Size Matters, by Ike Pigott

10 Things you didn’t know

Actors did stuntsPeople were funnyWhoopi = Buttercup?It was a bookNo Iocaine powderReal Dread PirateCary Elwes Gets HurtAndre gets slapped

13---13

_______________________

__________________

Page 41: Less Is More, and More is Better: Size Matters, by Ike Pigott

10 Things you didn’t know

Actors did stuntsPeople were funnyWhoopi = Buttercup?It was a bookNo Iocaine powderReal Dread PirateCary Elwes Gets HurtMandy is an asshole

13---13

_______________________

__________________

Page 42: Less Is More, and More is Better: Size Matters, by Ike Pigott

10 Things you didn’t know

Actors did stuntsPeople were funnyWhoopi = Buttercup?It was a bookNo Iocaine powderReal Dread PirateCary Elwes Gets HurtMandy is an asshole

13---13

_______________________

__________________

Page 43: Less Is More, and More is Better: Size Matters, by Ike Pigott

10 Things you didn’t know

Actors did stuntsPeople were funnyWhoopi = Buttercup?It was a bookNo Iocaine powderReal Dread PirateCary Elwes Gets HurtMandy is an assholeFencing school

13---13

_______________________

__________________

Page 44: Less Is More, and More is Better: Size Matters, by Ike Pigott

10 Things you didn’t know

Actors did stuntsPeople were funnyWhoopi = Buttercup?It was a bookNo Iocaine powderReal Dread PirateCary Elwes Gets HurtMandy is an assholeFencing school

13---13

_______________________

__________________

Page 45: Less Is More, and More is Better: Size Matters, by Ike Pigott

10 Things you didn’t know

Actors did stuntsPeople were funnyWhoopi = Buttercup?It was a bookNo Iocaine powderReal Dread PirateCary Elwes Gets HurtMandy is an assholeFencing school

13---13

_______________________

__________________

Page 46: Less Is More, and More is Better: Size Matters, by Ike Pigott

10 Things you didn’t know

Actors did stuntsPeople were funnyWhoopi = Buttercup?It was a bookNo Iocaine powderReal Dread PirateCary Elwes Gets HurtMandy is an assholeFencing school

13---13

_______________________

__________________

Page 47: Less Is More, and More is Better: Size Matters, by Ike Pigott

10 Things you didn’t know

Actors did stuntsPeople were funnyWhoopi = Buttercup?It was a bookNo Iocaine powderReal Dread PirateCary Elwes Gets HurtMandy is an assholeFencing school

13---13

_______________________

__________________

Page 48: Less Is More, and More is Better: Size Matters, by Ike Pigott

10 Things you didn’t know

Actors did stuntsPeople were funnyWhoopi = Buttercup?It was a bookNo Iocaine powderReal Dread PirateCary Elwes Gets HurtMandy is an assholeFencing schoolThat smile is creepy

13---13

_______________________

__________________

Page 49: Less Is More, and More is Better: Size Matters, by Ike Pigott

10 Things you didn’t know

Actors did stuntsPeople were funnyWhoopi = Buttercup?It was a bookNo Iocaine powderReal Dread PirateCary Elwes Gets HurtMandy is an assholeFencing schoolThat smile is creepy

13---13

_______________________

__________________

Page 50: Less Is More, and More is Better: Size Matters, by Ike Pigott

10 Things you didn’t know

Actors did stuntsPeople were funnyWhoopi = Buttercup?It was a bookNo Iocaine powderReal Dread PirateCary Elwes Gets HurtMandy is an assholeFencing schoolThat smile is creepy

13---13

_______________________

__________________

Page 51: Less Is More, and More is Better: Size Matters, by Ike Pigott

10 Things you didn’t know

Actors did stuntsPeople were funnyWhoopi = Buttercup?It was a bookNo Iocaine powderReal Dread PirateCary Elwes Gets HurtMandy is an assholeFencing schoolThat smile is creepy

13---13

_______________________

__________________ 123456

789

Page 52: Less Is More, and More is Better: Size Matters, by Ike Pigott

10 Things you didn’t know

Actors did stuntsPeople were funnyWhoopi = Buttercup?It was a bookNo Iocaine powderReal Dread PirateCary Elwes Gets HurtMandy is an assholeFencing schoolThat smile is creepy

13---13

_______________________

__________________ 123456

789

9

Page 53: Less Is More, and More is Better: Size Matters, by Ike Pigott

Size Matters

Page 54: Less Is More, and More is Better: Size Matters, by Ike Pigott

Size Matters

Page 55: Less Is More, and More is Better: Size Matters, by Ike Pigott

Size Matters

Page 56: Less Is More, and More is Better: Size Matters, by Ike Pigott

Size Matters

Page 57: Less Is More, and More is Better: Size Matters, by Ike Pigott

Retsyn

Page 58: Less Is More, and More is Better: Size Matters, by Ike Pigott

Your post about YC ‘14

Your goal:

What do you want people to know?How do you want them to feel?What are they going to do with the information?

Page 59: Less Is More, and More is Better: Size Matters, by Ike Pigott

Your post about YC ‘14

So what goes in there?

What elements cannot be replaced?moments?photos?videos?

Page 60: Less Is More, and More is Better: Size Matters, by Ike Pigott

Your post about YC ‘14

So what goes in there?

What elements cannot be replaced?What order do they need to be in?

chronology?priority?slow reveal?

Page 61: Less Is More, and More is Better: Size Matters, by Ike Pigott

Your post about YC ‘14

So what goes in there?

What elements cannot be replaced?What order do they need to be in?What do you need to do to be the glue?

transitions?breaks?

Page 62: Less Is More, and More is Better: Size Matters, by Ike Pigott

Your post about YC ‘14

So what goes in there?

What elements cannot be replaced?What order do they need to be in?What do you need to do to be the glue?Does this need to be more than one post?

Page 63: Less Is More, and More is Better: Size Matters, by Ike Pigott

Writing for the Screen(s)

Page 64: Less Is More, and More is Better: Size Matters, by Ike Pigott

Writing for the Screen(s)

Page 65: Less Is More, and More is Better: Size Matters, by Ike Pigott

Writing for the Screen(s)

Page 66: Less Is More, and More is Better: Size Matters, by Ike Pigott

Writing for the Screen(s)

Page 67: Less Is More, and More is Better: Size Matters, by Ike Pigott

Writing for the Screen(s)

Page 68: Less Is More, and More is Better: Size Matters, by Ike Pigott

Writing for the Screen(s)

Page 69: Less Is More, and More is Better: Size Matters, by Ike Pigott

Writing for the Screen(s)

Page 70: Less Is More, and More is Better: Size Matters, by Ike Pigott

Writing for the Screen(s)

Editing StepsLay the EggFit the Nest to the EggPaint the EggHatch the EggTidy the Shell Fragments

START WITH THE END IN MINDEDIT WITH THE END IN MIND

Page 71: Less Is More, and More is Better: Size Matters, by Ike Pigott

One Thing?

Mandy Patinkin is a sphincterbecause he slapped Andre the Giant

for being a less-talented actor

Page 72: Less Is More, and More is Better: Size Matters, by Ike Pigott

Ike Pigott@ikepigott