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Leah Santos Social Media Portfolio
HobNob Halloween Campaign As the Social Media Manager of this campaign, I forecasted the ROE on social engagement using
Excel and implemented new social tactics to this campaign based on the social analytics of the
client’s social accounts.
Created a unique and engaging digital campaign for October; focusing on the limited edition, “Wicked Red Blend”.
Campaign consisted of: brand-owned graphics, Social Influencers and Art Directors who created their own POV on the Wicked Red Blend.
Goals of campaign were: drive consumer to purchase, drive engagement rates, and grow the existing social media fan base.
Social icons represent days content
was posted across all social media.
Times content was posted
Facebook: 1pm
Snapchat/Instagram/Twitter: 5pm
Content Calendar
Paid Social
Metrics
Facebook: 668 Likes
Instagram: 21 Likes
Snapchat: 60 Views
Metrics
Facebook: 228 Likes
Instagram: 17 Likes
Twitter: 3 Likes /3 RT’s
Snapchat: 85 Views
Organic Social
Metrics
Facebook: 435 Likes
Instagram: 24 Likes
Twitter: 1 Likes
Snapchat: 26 Views
Metrics
Snapchat: 60 Views
Social Influencer: @Vashtie
Metrics Total Likes Instagram: 13,345 Likes Twitter: 37 Likes / 27 RT Snapchat: approx. 79,000 views per snap
Social Influencers: @raenahmarie & @illuminadi
Metrics
Instagram: 189
Snapchat: 70 Views
Metrics
Instagram: 193
Snapchat: 83 Views
Forecasted Social Projections for the end of the campaign to show client
what the ROE would look like.
Exceeded the estimated Fan Base Growth at the end of the campaign by
156.
Social ROE
Luksusowa The responsibilities I had for this account were to research drink recipes, come up with Manly Tips and
illustration concepts, and plan and budget the campaign, Man Up! Don’t Shave! content.
Created original drink concepts and copy;
including weekly Manly Tips.
Created a campaign, Man Up! Don’t Shave! for
November.
Goals were: help raise money for the Testicular
Cancer Foundation and growing social media fan
base.
Man Up! Don’t Shave! Contest
Promo posts that also encourage followers to
vote and posts announcing weekly contest
winners.
Drinks
[Dirty Gibson] [Luksu Cider]
Drink posts went up on Facebook
and Instagram, weekly. Each post
had descriptive copy, the recipe
and instructions.
Manly Tips
Came up with original weekly
manly tips that were
accompanied by illustrations,
per request of the client.
Josh Cellars The responsibilities for this account were: to research high-quality user generated content and create
compelling copy and collaborate with the client’s Marketing department for the National First
Responder’s Day campaign.
Utilized UGC, came up with original graphic concepts, and copy across Facebook, Twitter and Instagram.
Built up anticipation for National First Responders Day, promoting that with every bottle of Josh purchased, Josh will Donate $1 to the Gary Sinise Foundation (GSF).
Goals were: help raise money for GSF, raise awareness for National First Responder’s Day and drive consumers to purchase Josh Cellars wines.
National First Responders Day
Posted a few times throughout the month
for National First Responder's Day and
raising money for the GSF.
User Generated Content
Reposted UGC per request of the
client, with original brand-owned
copy.
