W W W . L A U N C H D R T V . C O M J E F F @ L A U N C H D R T V . C O M

WHY YOUTUBE FOR INFOMERCIAL CONTENT?

The single greatest marketing strategy at present is YouTube -- both for connecting brands directly to consumers and for monetizing brands' original content. Unique video campaigns are now key to brand awareness and driving sales

YouTube is the largest story telling platform in the world

4 Billion video views per day

1 Billion unique visitors a month

2nd largest search engine and growing product review website and search engine.

YouTube reaches more 18-34 year olds than any cable network

Long form infomercials work but a growing number of consumers no longer watch network, cable or local TV. This means that they are not and will never see your infomercial.

DRTV marketers already have hours of high quality edited video content that sells. Use that content to extend your DRTV campaigns and target new customers.

Unlike traditional DRTV media, you do not need to pay for each time your infomercial airs and viewers see your content. Search relevance and popularity can drive millions of views

U N L O C K T H E P O W E R O F

T U R N Y O U R C O N T E N T I N T O C O N V E R S I O N S

MYTHS AND CHALLENGES OF YOUTUBE

Myth: YouTube is only for talking cat videos

Myth: All successful YouTube videos were organically created and “viral” in nature

Myth: It is easy to create a viral video that is popular on YouTube

Myth: Posting my videos on my YouTube Channel once a month is enough and will

generate view and sales with no calls to action

Challenge: Cutting through the clutter of 6 billion hours of video watched every month

Challenge: Reach your targeted audience in a fragmented media landscape with your

sales message and clear calls to action

Challenge: Convert and track video viewers to buyers

Challenge: Build long term brand and product awareness when short term MER is the

standard measurement of DRTV success.

U N L O C K T H E P O W E R O F

T U R N Y O U R C O N T E N T I N T O C O N V E R S I O N S

WHAT COUNTS ON YOUTUBE?

Long term, engaging and constant presence

Authentically sharing your brand story and product sales information

Quality content that generates an action like a sale or lead generation

Channel engagement, channel subscribers, time spent, and frequency of uploads

Last click conversions and conversions long into the future have the same value when your video “lives forever” and surfaces via search engines.

U N L O C K T H E P O W E R O F

T U R N Y O U R C O N T E N T I N T O C O N V E R S I O N S

LAUNCH DRTV INFOMERCIAL EXTENDER PLATFORM

I. Content Creation and Re-Imagination

II. Full Service Channel Management

III. Delivering Guaranteed Targeted Viewers

U N L O C K T H E P O W E R O F

T U R N Y O U R C O N T E N T I N T O C O N V E R S I O N S

CONTENT CREATION AND RE-IMAGINATION

Edit existing shows and repurpose the hours of content created in production for

multiple YouTube videos.

Tailor the content to the medium of YouTube.

Strong and clear calls to action: custom overlays, URLs, offer language, voice overs,

annotations, promotions, pricing.

Complete conversion tracking and analytics.

U N L O C K T H E P O W E R O F

T U R N Y O U R C O N T E N T I N T O C O N V E R S I O N S

FULL SERVICE CHANNEL MANAGEMENT

Build, optimize and/or manage your branded YouTube channel to develop a loyal and

engaged audience and increase video views and desired actions

Content strategy, custom channel design, channel analytics, daily management,

channel partnerships, video SEO and more.

The better your channel is = better search results for your videos = more views =

more desired actions = better long term business

U N L O C K T H E P O W E R O F

T U R N Y O U R C O N T E N T I N T O C O N V E R S I O N S

TARGET VIEWERS ON YOUTUBE

Bring the right consumers to your videos and your channel

Targeted YouTube True View Advertising: In-Stream, In-Search, and In-Display

Use appropriate YouTube advertising options for the target audience

Only pay when people watch

Show up across all devices- desktop, tablet, mobile, streaming

Full campaign transparency and analytics

U N L O C K T H E P O W E R O F

T U R N Y O U R C O N T E N T I N T O C O N V E R S I O N S

TARGET VIEWERS OFF YOUTUBE

Bring your videos to your consumers to maximize earned media.

Using paid media for social amplification

Hyper targeted click to play embedded video player across premium publisher network

Guaranteed and verified video views, free organic views ,and video SEO

Video advertise across display, mobile, social, tablet and native experiences

Custom overlays for sales and lead generation with strong calls to action

Campaign analytics, conversion reporting and forecasting

U N L O C K T H E P O W E R O F

T U R N Y O U R C O N T E N T I N T O C O N V E R S I O N S

LAUNCH DRTV INFOMERCIAL EXTENDER PACKAGES

Starter

• Content Creation and

Re-Imagination of 1-5

videos

• One Time Channel

Customization

• 1 Month Channel

Management

Intermediate

• Content Creation and Re-Imagination 1-10 videos

• One Time Channel Customization

• 3 Months Channel Management

• 200k targeted views mix of on and off YouTube

Advanced

• Content Creation and Re-Imagination 1-20 videos

• One Time Channel Customization

• 4 Months Channel Management

• 500k targeted views mix of on and off YouTube

• Influencer Outreach

U N L O C K T H E P O W E R O F

T U R N Y O U R C O N T E N T I N T O C O N V E R S I O N S

Contact us for custom and a la cart packages that mix any of the programs and budgets

C O N T A C T L A U N C H D R T V T O L E A R N M O R E

A B O U T I N F O M E R C I A L E X T E N D E R A N D T O

S T A R T T O T U R N Y O U R I N F O M E R C I A L

C O N T E N T I N T O C O N V E R S I O N S

J E F F @ L A U N C H D R T V . C O M

W W W . L A U N C H D R T V . C O M

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