LONDON - European Lotteries - January 27th 2011Raphaël Briner CEO HyperWeek

landscape+socialgaming

DIGITAL

Evolution1995 - 2005 web search

2005 - 2015 social web

2008 - 2018 personal web

Logic, categorical, textual

Emotion, contextual, visual

Intelligent, ubiquitous

Playing with 4 pillarssocial mobile real-time local

social mobile real-time local

social mobile real-time local

social mobile real-time local

social mobile real-time local

social mobile real-time local

> 2007

new Behaviors

• Group-buying (groupon)

• Mobile-buying (apple store)

• Employees connected to companies (linkedin company pages)

• Brands connected to consumers (facebook like)

social mobile real-time local

> 2011

FB1billion ?Twitter300mio ?Quora ?

500 mio of smartphones

50 mio of tablets

Real-time in enterprises, games, TV, facetimeCheaper

Local offers

Location-based

4 pillars exploding combined

Future of internet ? Easy !

«Predicting the future of the Internet is easy: anything it hasn’t yet dramatically transformed, it will.»Chris Dixon, investor, 13.1.2011

Future of social ? Still complex

social

the winner: 45% of US people have a FB account

the underdog: Youtube is promoting Facebook connectGoogle search is spammed, Social search will become 1st ?

Facebook

Google

social

4 years 2007 - Facebook invades Europe and opens apps to populate profiles (with zombies & gifts)

2008 - Facebook reinvents newsfeed, reduces noises from external apps and improve openess with Facebook connect

2009 - Facebook goes mobile, is cash-flow positive

2010 - Facebook starts places, questions, credits and launch Facebook messages (15 months to develop). A movie is made

2011- Facebook starts offers and strategic partnerships with social games players (inc. zynga)

social

2011...

Facebook investor: «Facebook is just beginning» DLD conference, Jim Breyer, Accel partner, January 23th

social

26th January• Facebook introduced yesterday «Buy with

friends»The idea is to let users tell their friends about virtual goods purchases that they’ve made in Facebook games. Most interestingly, if a user unlocks a deal, they might be able to share it with their friends.

• “Your friend has unlocked this deal for you — get 40 percent off this special monster food.”

26th January• Facebook increased security and

introduced yesterday «Social captcha»

2011...My father (62) and my daughter(12) join Facebook...What might be the typical problems ?

Privacy issue Father connecting with my friends

Governance issue Daughter connecting with my nephew, (and violating the term of services)

social

Issues• Privacy: a 12 years old doesn’t

understand what’s a login/logout

• Governance: Germany just won a trial against Facebook forcing them to make strong limitation on the «Friend Finder»

• Charging: Facebook credits will become a request

social

Why on Facebook ?• Curiosity

• Games (Golf, poker)

• Supporting groups/brands/companies/associations/schools

• Connecting with old peers

social

Why on Facebook ?• No choice

• Friends welcoming her better than 100 super community managers

• Connecting in 2 hours with her best friends and chatting 4 hours after first signup ! (27 friends in a week-end)

social

Why not on Facebook?• 9 years old...

• 100 accounts on gaming websites

• a PS3, a Wii

• playing on the web for 7 years

• YouTube native

social

mobile

Android Phones, iPhones

GoogleTV, appleTV, samsung internet@tv

iPad, samsung galaxy, motorola xoom

> 2009

> 2010

> 2010

mobile

new Connected devices

mobile payments

mobile

new NFC«near field communication»

• «Android 2.3 includes an NFC software stack for developers to play with, and Google promises more advanced capabilities in the future. Google Checkout doesn’t have anything like the scale of iTunes, so the API creates a big open goal for PayPal, Ebay’s payment service.» FT src http://blogs.ft.com/fttechhub/2011/01/apple-nfc/

• From this summer, McDonald’s in the UK will have the terminals required to “pay by wave” via properly equipped credit and debit cards in 1,200 restaurants.

mobile

new Credits

iTunes becoming NFC-compatible ?

Virtual goods Real goods• games, apps

• gifts

• live events coupons

• songs

mobile

• flowers

• albums

• everything shippable

Facebook Credit• Obligatory on Facebook.com starting

july 1st 2011, for all > 300 developers

33% commission

realtime

realtime

new Liquid content

• Microblogging change the way people are sharing updates, including what they buy, what they consume in real time

real-time

new API

• Webspace instead of website

• Virtual server ≠ on premise

• Mashups

• Context (local, historical, related data)

real-time

new Activity Streams

real-time

new Alerts

GOOG +4% proximity«grab milk pleaz»

messages push robots notif. push geonotif. push

real-time

local ?

local

July 30 2010 # users type

open API for

developers

strong in funrecognitio

nGoogle Places

Proper checkin

new market raised $ deals iPad

QYPE 2005

9mio comscore

17mio per m.

announced

Review yes DE, UK DE - yes 8mio

-, iphone app+

webmob http://

i.qype.co.uk/uk/places

BRIGHTKITE2009

>6mio registered

3mio active per

m.

tips / posts yes US, UK

location, badges now

ok - yes 1.4mioultra-

targeted ad

-

FOURSQUARE

20092mio

tips & mayorshi

pyes US

badges, mayorshi

p

strong (twitter-

like)-

yes (creator)

21.4mio (valo

>90mio)partnering -

Booyah MyTown

20082.5mio

social game-

ownership

-

ownership, renting, monopoly

-style

yes yes 29.5mio - -

yelp2004

11mio comscore 23mio per

month announced

reviews yes

US, UK (1mio on UK per

m,)

strong (directories-killer)

- - FR, DE

56mio (rejected 500mio

offer from Goog in 09)

testing -

iTaste2008

100kreviews (70k) - FR/CH

Matchmaking,

points, gold/silv./bronze

- - <1mio - -

Tellmewhere

Dismoiou2008

800k rating yes FR

mathmakingevent

organization

FR - yes US 800k yes

BOOYAH

3 mio users“Location is just a way to drive them to the store, but ultimately people want to actually be able to sell products, so this is one step away, getting closer to the finish line to point of sale.” Booyah’s founder Keith Lee says. “And that’s really where we want to go in terms of validating activities that you do in the real world.” ...Through MyTown, a business will be able to learn about the interests of its consumers, which products they find attractive and how they interact with a retailers’ competitors.

location-based social game

palmovi

FOURSQUARE asa location-based platform

gamification

gamification of the real world

social gaming

social gamingsocialloginsocialgraphwallsmessages

mobileaccessibility

touch-based game

mobile payment

real-timeReal-time game with other peers

Credits

rewardsVisual achievements (badges), retribution (credits) depending on activism (social recommendation, sharing, scores)

gameplay ROI (gain)

localNFC

zynga fever• Farmville, Zynga, has 65mio users (src

wikipedia sept.2010). Money raised: 400mio Total players: 340mio

• According Google Investment, Zynga is simply the best startup

• «La chose mobile n’est pas terminée, c’est un monstre marché», «Zynga est le modèle»

http://venturebeat.com/2010/11/16/google-investor-john-doerr-zynga-is-our-best-company-ever/

Zynga • Zynga took profit of Facebook

invitations, streams & notifications

• Zynga is now forced to reduce spam, use Facebook credits

DeNa• Largest social gaming network in Japan

• 95% of their revenues is coming from virtual goods

25% of profitability

Adknowledge Raises Over $200 Million To Pursue Acquisitions - January 12, 2011

lotteries• How to take profit of that ?

socialloginsocialgraphwallsmessages

mobileaccessibility

touch-based game

mobile payment

real-timeReal-time game with other peers

Credits

rewardsVisual achievements (badges), retribution (credits) depending on activism (social recommendation, sharing, scores)

gameplay ROI (gain)

localNFC

growth +• new audience

• new type of players/markets

• new distribution channels

invest• Now, with existing successful games,

revisited

• Experiment

• Understand & experience credits, dependencies, platforms limitations, new social game mechanics

Innovate around gamessocial mobile real-time rewards

internetTV tablet smartphone location

gameclouds

platforms

NFC chips

mPayment

Communicating objects

3G

Contact

Raphaël Briner +41 76 581 6721raphael@hyperweek.comskype & twitter raphaelbriner

Photos Creative commons Nasa